Sales Operations Executive

Twinings; Australia; Hybrid; AUD 75,000 - 110,000; Full time

Benefits offered by this job

1% Superannuation

Flexible / Hybrid working options

Birthday Day Leave

Twinings product discounts

LinkedIn Learning access

ABF Networking access

Job summary

Twinings Australia is seeking a Sales Operations Executive to optimize in-store execution across customers and channels. Hybrid role with field shadowing to equip the team with tools for growth and achieve high compliance with planned activities.

Responsibilities include MSO account management within Independents, supporting trade plans, and aligning with Sales, Category and Marketing to drive incremental growth.

Qualifications

• Prior sales experience, ideally in consumer goods.
• Strong written and verbal communication skills.
• Ability to collaborate effectively across teams and with third parties.
• Detail-oriented with strong organisational abilities.
• Motivated and passionate about driving improvements.

Responsibilities

• Support Independents MSOs and drive growth within the channel.
• Coordinate with third-party field provider to ensure KPI delivery.
• Maintain monthly activity reports and field audits.
• Prepare trade plans and align with category and marketing teams.
• Oversee store visits and provide feedback on NPD, activations and pricing.
• Lead internal meetings to update objectives and address challenges.

Skills

Prior Sales experience

Strong communication skills

Collaborate across teams

Detail-oriented

Motivated and passionate

Education

Bachelor of Business / Commerce

Job description

Sales Operations Executive

Application Deadline: 23 November 2026

Department: Sales

Employment Type: Permanent - Full Time

Location: Australia

Description

Great People Work Here.

Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

The Sales Operations Executive will be focused on in-store execution across our customers and varied channels, ensuring Twinings execute with excellence through our third-party field provider. They will be accountable to delivering our agreed plan with 95%+ compliance.

This is an office based role (hybrid working) with some site visits to shadow and work with the Field team to ensure they have all the tools required to successfully drive growth.

Working closely with the Twinings Sales team, the role will consolidate the internally agreed execution priorities and ensure the smooth execution of field activities via structured quarterly cycle priorities that they will own.

This role will be responsible for selected Multiple Store Ownership (MSOs) account management within the Independents channel. They will support these customers by identifying opportunities to mutually drive growth in partnership and embedding this into annual trade plans. They will also be responsible for the administration requirements including product new line forms and monthly claims.

This role involves strong collaboration skills and coordination with various internal functions, to ensure effective field operations and growth with our Independents grocery channel.

Fundamentally, this role will:

• Build strong relationships internally, focusing on Sales, Category and Marketing teams.
• Maintain and further enhance our partnership with our third-party field provider – ensuring all KPIs are met within agreed timeframes.
• Drive sales growth in selected Independents MSOs via embedding our wider independents channel strategy into detailed customer plans.

Key Responsibilities

Sales Account Management:

• Assist in Independents customer range reviews by identifying growth opportunities under supervision from the National Account Manager.
• Complete all Independents customers new line forms, activation and image submission processes.
• Review and implement targeted field activity for priority MSO customers.
• Complete store visits and report back to business on any new news in NPD, activations and pricing mechanics in the market.
• Review promotional programs in Independents to ensure we have an always on promotional strategy in market and it’s visibility to our field providers.

Field Operational Support:

• Support the third-party field team to ensure efficient and effective execution- delivering the “Perfect store”.
• Help implement operational policies and procedures to maintain high standards of performance. Setting expectations (in collaboration with Sales Team) and ensuring strong compliance via audits / accountability to the execution of agreed plans.
• Complete internal post activity reviews (photos, compliance %, ROI and key learnings – working with the category team).
• Educate internal stakeholders on the KPIs and ROI achieved for each field event, with test & learns tracked across each customer and channel.

Team Coordination:

• Collaborate with the category, sales and marketing teams to build strong sales tool kits to support field operations (example one pager sell ins).
• Assist in leading and managing the third-party staff under the supervision of the Business Manager- Field Operations & Distributors.
• Participate in regular internal team meetings to communicate objectives, activity updates, and address challenges as they arise.

Compliance and Safety:

• Ensure all field activities comply with company policies, industry regulations, and safety standards.
• Assist in conducting regular audits and inspections to maintain compliance and operational efficiency (attend ad hoc days in the field each quarter understanding current opportunities and challenges)
• The key point of contact for store inquiries and complaints related to field operations.

Reporting and Documentation:

• Maintain monthly KPI tracker field results by individual task.
• Prepare and submit regular reports on field operations, performance metrics, and incident reports under supervision (compliance & learnings into actions)
• Maintain accurate records of field activities, resource utilization, and team performance (maintained on Sales SharePoint Page)

Continuous Improvement:

• Identify areas for improvement in field operations and suggest strategic initiatives (tenders, processes, technology, reporting etc).
• Stay updated with industry trends and best practices to enhance operational effectiveness (time in stores, industry events etc)
• Identify competitor best in class activations in Independents and share back to wider business.

Skills, Knowledge and Expertise

Essential:

• Prior Sales experience – Ideally as a Sales Rep or Account Executive
• Strong communication skills
• Ability to collaborate effectively across teams and third parties
• Detail-oriented (accurate and self organised)
• Motivated and passionate (energised by making improvements)

Desirable:

• Ideally tertiary qualified: Bachelor of Business / Commerce
• Problem solving/ critical thinking ability
• Commercial knowledge (P&Ls, broader commercials)

Benefits

• Additional 1% Superannuation
• Flexible / Hybrid working options
• Birthday Day Leave
• Discounted Twinings Co products
• Access to LinkedIn Learning
• Access to ABF Networking, connect, collaborate, and grow across the ABF Group.