Sales Manager

Briscoe Search & Consulting; Perth; On-site; AUD 150,000 - 210,000; Full time

Job summary

Briscoe Search & Consulting is seeking an experienced sales leader to oversee an established industrial B2B sales function in Western Australia. You will lead both external and internal teams, build structure, coach staff, and drive CRM discipline to fuel repeatable growth.

In this leadership role, you will balance protecting existing customers with pursuing new opportunities, improve pricing discipline and contract SLAs, and guide the team from winning to retaining and expanding key accounts.

Qualifications

• Led an industrial B2B sales team and drove disciplined growth.
• Built or rebuilt a scalable sales function with improved governance.
• Experience across mining, construction, agriculture, oil and gas, or heavy industry beneficial.
• Interest in AI, automation and modern ways of working.

Responsibilities

• Lead both external and internal sales teams and drive accountability.
• Build structure, coach people and sharpen CRM and pipeline discipline.
• Balance protection of existing customers with growth through new opportunities.
• Strengthen pricing discipline and SLAs, and manage major contracts.
• Create a clear path from winning a customer to retaining, expanding and advocacy.

Skills

Leadership

B2B sales

CRM

Sales enablement

Pricing strategy

Coaching

Tools

Salesforce CRM

Job description

Lead the Team. Build the System. Convert Growth into Something Repeatable.

• Take ownership of an established industrial B2B sales function
• Build accountability, capability and a more scalable sales engine
• Join a growing WA business with significant opportunity ahead

My client is an established and growing industrial business supplying customers across mining, agriculture, construction, and other demanding sectors. They have strong customer relationships, experienced people and genuine momentum. What they now need is a sales leader who can take what has been built and turn it into a more disciplined, scalable and consistently performing sales function.

Reporting to the Managing Director, you will lead both the external and internal sales teams. This is not a role for someone who simply manages the numbers or carries the biggest sales target. You will be expected to build structure, create accountability, coach people, sharpen CRM and pipeline discipline and ensure the team is equally focused on protecting existing customers and finding the next wave of growth.

There is substantial opportunity sitting within the current customer base, together with larger strategic tenders and contracts still to be won. You will help reduce customer concentration risk, strengthen key relationships through contracts and SLAs, bring greater discipline to pricing and build a clearer path from winning a customer to retaining them, growing them and ultimately turning them into an advocate.

The leadership style matters. You need enough EQ to know when people need support and when they need pressure. You will inherit experienced people, so credibility and trust will come before wholesale change. But once that trust is earned, you need the confidence to challenge, hold people accountable and follow through. Hunger, humility and people smarts will count for a lot.

You will have led an industrial B2B sales team, managed both BDMs and internal sales, improved or rebuilt a sales function and delivered meaningful growth. Experience in a leadership role of a sales team that worked into mining, construction, agriculture, oil and gas or heavy industry is important. Exact product knowledge is not. An interest in AI, automation and better ways of working is essential.

If you are a sales leader who likes building the machine as much as driving it, this could be a very good fit.