Sales Manager

O’Connors; Horsham; On-site; AUD 120,000 - 180,000; Full time

Job summary

O’Connors in Victoria is seeking an experienced Sales Manager to lead our Warracknabeal and Horsham sales operations. You will mentor the sales team, drive regional performance and strengthen customer relationships.

This leadership role focuses on growing market share for premium agricultural machinery and technology, while collaborating with branch leaders to deliver profitable outcomes. Knowledge of CRM tools and financial thinking will assist in pricing, stock and service solutions.

Qualifications

• Demonstrated leadership and team development experience.
• Proven sales management track record in agriculture or related industries.
• Strong communication, negotiation and relationship-building skills.
• Solid commercial acumen and financial performance awareness.
• Passion for agriculture and helping customers succeed.
• Experience using CRM systems and sales tools.

Responsibilities

• Lead, coach, and develop the Sales Team across Warracknabeal and Horsham.
• Drive sales performance and achievement of regional targets.
• Develop and implement sales and marketing strategies to grow market share.
• Build and maintain relationships with customers, suppliers and stakeholders.
• Assist with equipment appraisals, finance solutions, stocking decisions, and sales planning.
• Monitor market trends and competitor activity in the agricultural sector.
• Collaborate with Branch Managers to deliver outstanding customer outcomes and promote the O’Connors brand.

Skills

Leadership

Sales management

Commercial acumen

Communication

Agriculture passion

CRM experience

Tools

CRM systems

Job description

Sales Manager – Warracknabeal & Horsham

O’Connors has been leading the way in Australian agriculture for over 60 years, providing farmers with industry-leading machinery, precision agriculture technology, parts, and aftersales support. As part of a growing network of dealerships, we are committed to helping our customers achieve greater productivity and success through innovative solutions and exceptional service.

We currently have an exciting opportunity for an experienced and driven Sales Manager to lead our sales operations across our Warracknabeal and Horsham dealerships.

This is a key leadership position responsible for driving sales growth, mentoring and developing the sales team, strengthening customer relationships, and contributing to the continued success of the business. You will work closely with branch and departmental leaders to maximise opportunities across the region while maintaining a strong focus on customer service and profitability.

About the Role

As Sales Manager, you will:

• Lead, coach, and develop the Sales Team across both dealerships.
• Drive sales performance and achievement of regional sales targets.
• Develop and implement sales and marketing strategies to grow market share and profitability.
• Build and maintain strong relationships with customers, suppliers, and industry stakeholders.
• Assist with equipment appraisals, finance solutions, stocking decisions, and sales planning.
• Monitor market trends, competitor activity, and emerging opportunities within the agricultural industry.
• Work with Branch Managers and other departments to deliver outstanding customer outcomes.
• Promote the O’Connors brand and maintain our reputation as a trusted partner to Australian farmers.

About You

To be successful in this role, you will demonstrate:

• Strong leadership skills with the ability to motivate and develop high-performing teams.
• Proven sales management experience, ideally within agricultural machinery, rural services, automotive, heavy equipment, or a related industry.
• Excellent communication, negotiation, and relationship-building skills.
• Sound commercial acumen and understanding of sales and financial performance.
• A passion for agriculture and a genuine commitment to helping customers succeed.
• Strong organisational and computer skills, including experience using CRM systems and sales management tools.

Why Join O’Connors?

• Join a respected agricultural business with a proud 60-year history.
• Lead an established and experienced sales team.
• Work with premium agricultural equipment and leading technology solutions.
• Ongoing professional development and leadership opportunities.
• Supportive team culture focused on collaboration and success.
• Employee benefits and staff discounts.
• Long-term career opportunities within a growing organisation.

If you are a motivated sales leader looking to make an impact in one of Australia’s most important industries, we’d love to hear from you.

For further information or to request a position description, please contact:

HR Department
[e-mail]
0417 491 685

Applications will be treated in strict confidence.