Sales Manager

Crown Equipment; Canberra; On-site; AUD 100,000 - 130,000; Full time

Benefits offered by this job

Discounts & cashback

Health & wellbeing platform

Private health rates

Employee Assistance Program

Inclusive workplace

Job summary

Crown Equipment is seeking a driven Sales Manager to lead our Newcastle and Canberra teams, accelerate growth, and expand our customer base in a dynamic market.

You will coach five Account Managers, win new business, and deliver profitable outcomes across equipment sales, leasing and rentals, while maintaining Crown's reputation for quality and service.

Qualifications

• Proven hunter mindset with ability to win new business in competitive markets.
• Experience leading five Account Managers in a sales environment.
• Background in capital equipment or related industrial sectors preferred.
• Strong coaching and development skills to lift team performance.
• Commercially driven with a track record of achieving targets.

Responsibilities

• Lead, coach and develop a team of Account Managers to increase capability and performance.
• Drive new business growth by expanding beyond existing accounts into untapped markets.
• Partner with your team in the field, supporting key customer opportunities and major deals.
• Build strong customer relationships while positioning Crown as a premium solution in a competitive landscape.
• Implement practical sales strategies to increase pipeline, conversion and market share.
• Monitor performance, manage forecasts and deliver on sales and profitability targets.
• Contribute to the broader NSW & ACT leadership team and strategic direction.

Skills

Hunter mindset

Leadership

B2B sales

Capital equipment

Industry experience

Job description

About the Role

Step into a pivotal leadership role with a global leader in material handling and take ownership of driving growth in a changing market. Crown Equipment is seeking a driven and hands‑on Sales Manager to lead our Newcastle and Canberra based teams and expand our customer base beyond an established but evolving market.

This is not a “steady state” leadership role, it’s an opportunity for a commercially minded leader who thrives on winning new business, developing people, and creating momentum in competitive environments.

You’ll lead a team of five Account Managers with varying levels of experience, helping them lift capability, increase activity, and capture new opportunities across equipment sales, leasing, and rentals.

What you’ll do

• Lead, coach and develop a team of Account Managers to increase capability and performance
• Drive new business growth by expanding beyond existing accounts into untapped markets
• Partner with your team in the field, supporting key customer opportunities and major deals
• Build strong customer relationships while positioning Crown as a premium solution in a competitive landscape
• Implement practical sales strategies to increase pipeline, conversion and market share
• Monitor performance, manage forecasts and deliver on sales and profitability targets
• Contribute to the broader NSW & ACT leadership team and strategic direction

What we’re looking for

• A hands‑on sales leader or senior B2B salesperson ready to step into leadership
• Proven ability to win new business (hunter mindset) in competitive or price‑sensitive markets
• Experience in capital equipment, industrial, construction, transport, or similar sectors (preferred)
• Strong coaching ability — able to lift performance across a mixed‑experience team
• Resilient, commercially sharp, and motivated by achieving and exceeding targets
• Comfortable with a performance‑based reward structure tied to results

Why This Role?

• Opportunity to step up into leadership or take ownership of a team ready for growth
• High level of autonomy to shape strategy and influence results
• Join a well‑established brand with strong market reputation and support
• Be part of a business where performance is recognised and rewarded

Additional Benefits

• Access to discounts and cashback across 400+ retailers
• Health and wellbeing support platform
• Corporate private health rates
• Employee Assistance Program
• Inclusive and supportive working environment

The Company

Crown Equipment is a global leader in materials handling, with over 50 years of success in Australia. Known for quality products and service excellence, we are backed by strong technical support, a respected brand, and long‑standing customer relationships.