Sales and Growth Manager

WesTrac; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Parental leave

Novated leasing

Health insurance

Discounts on products/services

Training & development

Job summary

WesTrac in Australia seeks a Sales & Growth Manager to lead a regional sales team, shape growth strategy and drive revenue across equipment and aftermarket solutions.

You will develop strategic customer relationships, manage opportunities across the lifecycle and collaborate with product and service teams to deliver value-rich solutions. The role requires strong leadership and market insight in mining and construction sectors.

Qualifications

• Extensive sales leadership experience in industrial equipment or related sectors.
• Proven ability to grow revenue and market share through strategic engagement.
• Experience using CRM and data-driven insights to drive growth.

Responsibilities

• Drive market share growth by identifying, developing and converting opportunities across equipment, services and aftermarket solutions.
• Build trusted customer relationships and engage customers to understand needs, delivering value-added solutions.
• Develop and execute territory and account plans to support acquisition and revenue growth.
• Maintain a disciplined sales pipeline, using CRM data and market intelligence to forecast opportunities.
• Identify conquest opportunities and emerging market trends to grow WesTrac's share of spend.
• Collaborate with technical, product, marketing and operations teams to deliver integrated solutions.
• Represent WesTrac as a trusted advisor, building networks and delivering on commitments.

Skills

Sales leadership

Key account management

Strategic planning

Forecasting

CRM expertise

Stakeholder engagement

Negotiation

Team leadership

Tools

CRM systems

Data analysis tools

Job description

This is a rare opportunity to lead and shape the growth strategy for a significant customer portfolio, driving market share, customer acquisition, and revenue performance across both equipment and aftermarket solutions. As the Sales & Growth Manager, you will lead a high-performing regional sales team, develop strategic customer relationships, identify new business opportunities, and accelerate customer progression through the lifecycle. Combining commercial leadership, customer engagement, and market intelligence, you will play a pivotal role in delivering sustainable growth, building future strategic accounts, and strengthening the organisation's position as the partner of choice for customers across the region.

Key Responsibilities

• Drive market share growth by identifying, developing and converting new business opportunities across Caterpillar equipment, technology, services and aftermarket solutions.
• Build trusted customer relationships and proactively engage customers to understand their operational needs, deliver value-added solutions and create long-term growth opportunities.
• Develop and execute territory and account plans that support customer acquisition, customer progression and sustainable revenue growth.
• Maintain a disciplined sales pipeline, leveraging customer insights, CRM data and market intelligence to forecast opportunities and drive conversion outcomes.
• Identify conquest opportunities and emerging market trends, acting with initiative and commercial acumen to grow WesTrac's share of customer spend.
• Collaborate with technical specialists, product support, marketing and operational teams to deliver seamless customer experiences and integrated solutions.
• Represent WesTrac as a trusted advisor by demonstrating customer focus, building strong internal and external networks, navigating complex customer environments and consistently delivering on commitments.

Skills and Experience

• Considerable experience in sales, business development, account management or customer growth roles within construction, mining, industrial equipment or related industries.
• Demonstrated success in winning new business and growing market share through strategic customer engagement.
• Strong commercial acumen with experience managing sales pipelines, forecasting opportunities and delivering revenue targets.
• Proven ability to develop strategic account plans and manage complex opportunities involving multiple stakeholders.
• Highly developed relationship-building, negotiation and influencing skills, with the ability to engage customers at all levels.
• Experience using CRM systems, customer insights and market intelligence to drive sales performance and customer growth.
• Ability to collaborate effectively across teams and provide guidance, coaching or informal leadership to support business outcomes.
• Knowledge of Caterpillar products, aftermarket solutions or equipment lifecycle management is desirable but not essential.

Why WesTrac?

At WesTrac, we’re Made for More—more opportunity, more growth, and more impact. With a team of over 4,500 people nationally, we’re united by our care for each other, our passion for building a better tomorrow, and our commitment to continual evolution.

We invest heavily in your development, offering access to our in‑house RTO(50737), dedicated learning pathways, and hands‑on experience with the latest Cat technology and future‑focused capabilities. As one of the world’s largest authorised Cat dealers, you’ll be part of an industry leader shaping what’s next in mining and construction.

What we offer

• Financial Benefits - Paid Parental Leave & Secondary Carers Leave, Salary Sacrificing, Novated Leasing, Income Protection Insurance & more than 600 retail discounts
• Health & Wellness – Discounted Health Insurance, Fitness Passport to access multiple gyms across Australia & EAP access to support you and your immediate family.
• Culture & Career - Personal and Team Recognition (Made for More awards), Internal Career Progression, Training & Flexibility through our award-winning WesTrac Institute
• Employee Referral Program - Opportunity to receive a referral bonus for applicable roles
• Additional Perks – Free parking, onsite café, bootcamp and yoga available at certain locations

At WesTrac, our primary focus is our people. As we look to the future, we’re focused on harnessing the best talent and providing them with the support they need to achieve success. WesTrac is a member of the Diversity Council of Australia and recognise the value of and strongly support the principles of equal employment opportunities in the workplace and are committed to continue to build our workplace culture.