Rockatoo — Sales Development Representative

Rockatoo; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Rockatoo, a Sydney-based growth marketing agency, is seeking an experienced Sales Development Representative to open conversations with Australian businesses and create qualified opportunities for the leadership team. You will shape how Rockatoo goes to market and work closely with founders to build the first wave of growth clients.

You will identify target accounts, execute multi-channel outreach, and build relationships with founders and senior marketing leaders, using AI-enabled tooling to

Qualifications

• 3+ years of SDR, BDR or lead generation experience.
• Proven experience selling into Australian businesses.
• Ability to craft outreach that sounds human and not templated.

Responsibilities

• Prospect target accounts across Australia and build strategic lists.
• Execute multi-channel outbound campaigns (phone, email, LinkedIn).
• Generate qualified Growth Strategy Sessions for leadership to close opportunities.
• Maintain CRM records and update pipeline stages with accurate activity logs.
• Monitor market trends and feed insights to refine messaging and offers.

Skills

SDR experience

Australian market

Strong communication

Tools

LinkedIn

CRM

Job description

Help Ambitious Australian Businesses Grow Through Marketing, Digital & AI

Rockatoo is a Sydney-based growth marketing agency for businesses that want to launch, grow and scale faster. We plan and run the whole marketing engine: growth strategy, brand and content, influencer marketing, paid social and digital ads, SEO, email and SMS, PR, and the websites that turn attention into customers.

Rockatoo is part of the Software Co group of companies. Software Co has spent the past decade building custom software, AI and automation platforms for Australian businesses, and Rockatoo brings that same product-and-technology DNA to marketing. Our own AI-native marketing platform runs underneath everything we deliver, so clients get agency craft at software speed.

We are looking for an experienced Sales Development Representative (SDR) to open conversations with Australian businesses and create qualified opportunities for our leadership team to win growth and digital marketing engagements.

This is not an entry-level SDR role. You will be one of the first commercial hires at a young agency with a group behind it. You will shape how Rockatoo goes to market, not just execute a script.

The Opportunity

You will be responsible for identifying, engaging and qualifying opportunities with:

• Founder-led and venture-backed startups preparing to launch
• Fast-growing scale-ups that need a repeatable growth engine
• Established small and medium businesses ready to invest seriously in marketing
• Consumer brands, e-commerce and direct-to-consumer businesses
• Professional services, healthcare, property and financial services firms
• Technology and SaaS companies wanting to grow pipeline and brand
• Existing Software Co clients and partners who need marketing to match their new platforms

You will work directly with Rockatoo's founder and leadership team, with a warm introduction path into the wider Software Co group's client base, and play a central role in winning Rockatoo's first wave of growth clients.

Key Responsibilities

Prospecting and research

• Identify and research target accounts across Australia
• Build strategic prospect lists and account plans by industry and growth stage (Launch, Grow, Scale)
• Engage decision-makers including Founders, CEOs, CMOs, Heads of Marketing, Heads of Growth, Brand Managers and E-commerce Directors
• Spot buying signals: funding rounds, product launches, new hires, rebrands, expansion into new markets and channels

Outbound sales development

• Execute multi-channel outreach campaigns across phone, email, LinkedIn and social
• Generate qualified Growth Strategy Sessions for the founder and leadership team
• Build and nurture relationships within target accounts over time
• Use our own AI-native tooling to personalise outreach at scale without losing the human touch

Pipeline generation

• Consistently create high-quality, well-qualified opportunities
• Maintain accurate CRM records, activity logs and pipeline stages
• Collaborate with leadership to refine targeting, messaging, packages and offers

Market intelligence

• Monitor marketing, media and consumer trends across Australian industries
• Identify businesses investing in growth, launching new products, or rethinking their marketing mix
• Feed what you hear from the market back into Rockatoo's services, pricing and platform roadmap

What We're Looking For

Essential experience

• 3+ years of SDR, BDR or lead generation experience
• Proven experience selling into Australian businesses
• Experience generating opportunities for one or more of:
• Marketing, advertising, media or creative agency services
• Digital marketing, performance marketing or SEO services
• Martech, SaaS or technology services
• Consulting or professional services
• Strong understanding of how businesses buy marketing services, from first call to signed retainer
• Excellent written and verbal communication skills, with the ability to write outreach that sounds like a person, not a template

Ideal experience

• Experience targeting founders, CEOs, CMOs and senior marketing decision-makers
• Previous experience within a growth, digital, creative or performance marketing agency
• Working knowledge of the modern marketing mix: paid social, influencer, content, SEO, email and SMS, PR
• Familiarity with sales engagement platforms and CRM systems
• Strong LinkedIn prospecting and social selling capabilities
• Comfortable using AI tools in your daily workflow and curious about where they are heading

What Success Looks Like

You know how to:

• Open doors where others cannot
• Build trust with founders and senior marketing leaders quickly
• Turn a cold message into a real conversation about growth
• Qualify fit honestly, so the meetings you book are meetings worth having
• Turn research into pipeline, week after week
• Consistently exceed targets

You are commercially minded, highly organised, resilient and motivated by results. You like building things from the ground up, and you would rather help write the playbook than inherit one.

Why Join Rockatoo?

Part of the Software Co group – Rockatoo is a Software Co group company. You get the energy and ownership of an early-stage agency with the stability, client relationships and technology depth of an established group behind you.

Sell growth, not just campaigns – Represent a full-service growth partner that takes clients from launch to scale, with marketing, digital and AI working together.

Agency craft, software speed – Rockatoo runs on its own AI-native marketing platform. You will sell a service that is faster, more transparent and more measurable than a traditional agency, and you will have those tools in your own hands.

Direct access to leadership – Work alongside experienced founders, product leaders and marketing specialists. Your feedback shapes the offer.

Real growth potential – As Rockatoo grows, high performers will have opportunities to progress into Account Executive, Business Development Manager, Client Partner or Sales Leadership roles across Rockatoo and the wider Software Co group.

Performance rewards – Competitive base salary plus attractive performance-based incentives tied to qualified meetings and closed revenue.

Honest culture – We would rather tell a prospect the truth than win on spin. If that sounds like you, you will fit right in.

If You're Ready, If you're an experienced SDR who thrives on creating opportunities, opening strategic conversations, and helping Australian businesses grow, we'd love to hear from you.

Tell us about the hardest door you have ever opened, and how you did it.