Performance Marketing Lead — End-To-End Growth & Roi

Freelancer.Com; Sydney; Remote; AUD 120.000 - 180.000; Vollzeit

Zusammenfassung

Assignar is seeking a Senior Growth Marketer to accelerate growth across paid, organic, email and lifecycle channels. You will own the funnel, experiments and the handoff to sales, working with a tight team across Australia.

You will run data-driven tests, rebuild pages and forms, and manage the marketing stack to drive measurable pipeline. Remote in Australia with preference for Sydney, Brisbane or Gold Coast.

Qualifikationen

• Minimum four years in growth/demand generation for B2B software.
• Demonstrated ability to design and run tests with clear outcomes.
• Strong collaboration with sales and product teams.

Aufgaben

• Test and scale growth experiments; prioritize highest impact wins.
• Rebuild funnels across website, landing pages, and forms.
• Own paid channels, SEO, content, email and lifecycle marketing.
• Improve handover to sales with lead scoring and routing.
• Manage marketing tech stack and reporting to measure impact.
• Engage directly with customers and site visits to inform ideas.

Kenntnisse

Growth marketing

Demand generation

A/B testing

Sales collaboration

Hands-on marketing

Tools

CRM

Marketing automation

Analytics & tracking

Jobbeschreibung

Senior Growth Marketer

Location: Remote in Australia. Sydney, Brisbane or Gold Coast preferred.

Assignar is a mission‑led construction tech company, founded in 2014, with teams across North America, Colombia, and Australia. We help contractors plan, manage and optimise their crews, equipment and financial workflows in one place. Assignar Pay is the layer between the field and finance for self‑perform contractors. It connects what happens on site to payroll, invoicing and job costing, so the people running the business can trust their numbers. Our mission is to empower the construction industry through digital innovation for a stronger, safer world.

What you’ll do

• Run experiments rather than campaigns. Form a hypothesis, ship it small, measure it, then kill it or scale it. We would rather see ten tests and two clear winners than one immaculate launch.
• Rebuild the funnel. Website, landing pages, forms and every conversion path between first click and a booked meeting. You will have the keys, the mandate and people who want you to use them.
• Own the channels. Paid search and paid social, SEO and content, email and lifecycle. You decide the mix and you move the budget when the data tells you to.
• Improve the handover to sales. Lead scoring, routing, follow‑up and the unglamorous plumbing where most pipeline quietly leaks. Fixing it is one of the more satisfying wins available here.
• Own the stack. CRM, marketing automation, tracking, attribution and reporting. If we cannot measure something that matters, you get to fix that too.
• Get to know the customer properly. Talk to contractors, sit in on sales calls, read the lost‑deal notes. The best growth ideas here come out of language our customers already use, and getting out to site is one of the better parts of the job.

What you’ll bring

• Four or more years in growth or demand generation for a B2B software business.
• Evidence you have built something rather than inherited it. A function, a funnel or a channel that did not exist before you turned up. We love hearing about these.
• A testing habit you can describe out loud. We will ask you to walk us through experiments you have run: what you expected, what actually happened, and what you did next.
• A real working relationship with a sales team. You know what a BDR’s day looks like and how to best work together.
• Hands on the tools. You build the page, write the email and set up the automation yourself, and you like that part of the work.

Bonus points

• You have marketed to construction, trades, mining, field services or another industry where the customer works outside of tech.
• You have carried a sales number yourself at some point, even briefly.
• You have been the first or second marketing hire somewhere.
• You are already using AI to get more experiments out the door per week than you could last year.

What we offer

• Remote across Australia. We lean towards Sydney, Brisbane and the Gold Coast so you can get to the team and to a job site without a flight every time.
• A small team that takes the work seriously without taking itself too seriously, and a sales team who will happily buy you a coffee to explain why a deal went the way it did.
• Time with actual customers. You will visit contractors and watch people use the product in the mud and the noise it was built for, which is more fun than it sounds.

Assignar is an equal opportunity employer. We hire on what you can do and how you think, and we welcome applications from people whose background does not look like everyone’s on the team.