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Sales & Marketing - New Business Development
· · Strategy building and documentation- Webinar Sessions
· Identifying professionals to approach for the session
· Conduct and host the webinar with Industry Professionals
· Lead this webinar campaign (Continuous guidance and support willbe provided)
· Excellent written and communication skills
APPETENCY is a specialised Digital, recruitment & HR techconsulting firm that is known for exceptional client satisfaction and fordelivering exceptional results for our clients.
We are highly customer focused. We are looking for performers /leaders who care about the clients and focus on providing exceptional resultsand customer experience.
Weare looking for someone who have passion to learn and build their career in marketing.You will play a crucial role in panning and conducting sessions. You will workclosely with the training team, gaining valuable experience Marketing Strategybuilding and campaign planning. This position offers a great opportunity todevelop your skills in marketing and campaigning while contributing to thesuccess of our organization.
Whatwill you do?
· Welcome and company introduction
· Deep dive into company's products/services, target audience, and brandidentity
· Introduction to Marketing Basics, digital marketing and various channelsincorporated by the organisation.
· Understanding basic of Webinar campaign and the “Journey from Grad toXX” webinar sessions
· Identifying “Grad to XX” webinar session objectives and target audience
· Strategy building and documentation
· Preparing questionnaire for the webinar sessions- One each for everyrole
· Identifying professionals to approach for the session
· Start approaching identified professionals and finalize dates forwebinar
· Record webinar sessions with professionals according to plan
· At least 2 video sessions per week
· Conclude the campaign
· Present the findings and outcome to the management
Skill/ Experience Requirements:
· Studentof MBA (Marketing), with a good understanding of Marketing basics
· Excellentcommunication skills and conversation starter
· Self-Confident(required to approach higher management professionals)
· Quicklearner and should have the passion for upskilling
Importantthings to remember:
· It is aremote working opportunity so the candidate must have a quite working space andhigh-speed internet
· Candidatewill be using their own device to work
· It willbe an unpaid internship of 3 months
· Thecandidate must have a good understanding of Marketing concepts
· Must havevery good communication skills and should be a conversation starter.
· Theintern will feature in the video sessions and will be interviewing theprofessionals himself/ herself.
· Theintern will be responsible for identifying and approaching industryprofessionals, however continuous support will be provided. Few leads will beprovided for a head start
· Thesevideo sessions which will feature the intern, will be posted in organisation’sLinkedIn page and YouTube.
· Selectedcandidates need to sign an NDA and consent letter for use of these videosessions across company social media handles.
Whatis on offer:
· Goodconnect with Industry professionals and decision makers
· A strongunderstanding of marketing foundations and its real-life implications
· MarketingStrategy building and campaign planning
· Opportunityto lead a marketing campaign
· Continuousmentorship and guidance
· Exceptionalcandidate will get a recommendation letter
Othertitles for this role in other organisation might be: Marketing Intern
AppetencyRecruitment Services @ 03 8560 3750