Regional Sales Manager

Rimfire Resources; Geelong; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Company vehicle

Staff fuel discount

Job summary

Riordan Fuels is seeking a Regional Sales Manager based in Geelong to lead and develop a regional sales team across farming, transport and industrial sectors. The role emphasizes strong customer relationships, commercial discipline and hands-on leadership in a growing Australian family-owned business.

You will travel regionally, collaborate with operations to meet supply and service commitments, and contribute to the next phase of the company’s sales strategy.

Qualifications

• Proven experience in sales leadership within fuel, agribusiness, transport or regional industry.
• Strong ability to build trusted customer relationships and drive revenue growth.
• Demonstrated negotiation and pricing strategy skills.

Responsibilities

• Lead, coach and motivate a regional sales team to achieve growth, retention and engagement targets.
• Manage and grow key account relationships across agriculture, transport and industrial markets.
• Identify and convert new business opportunities across the regional footprint.
• Collaborate with operations to ensure supply, service and customer commitments are met.
• Provide regular reporting on sales performance, pipeline activity and market trends.
• Support pricing strategy, tenders and major account negotiations.
• Represent Riordan Fuels at industry events and in regional communities.

Skills

Sales leadership

Customer relationships

Negotiation

Team coaching

Tools

CRM software

AI tools

Job description

• Regional sales leadership role with Australian, family-owned fuel business.


• Lead customer growth across agriculture, transport and industrial markets.


• Geelong Head Office with Regional travel.

The Company

Riordan Fuels is a proudly Australian, family-owned fuel business supplying regional communities, agriculture and industry across regional Victoria and Southern New South Wales. With a strong bulk fuel supply offer and a growing network of 24/7 diesel self-serve sites, the business has built its reputation around reliability, service and long-standing regional relationships.

As the business continues to expand its regional footprint, Riordan Fuels is seeking a commercially astute sales leader to help drive growth, strengthen key customer partnerships and support the next phase of its sales strategy.

The Opportunity

Reporting to the General Manager - Fuels, the Regional Sales Manager will lead and develop a team of sales representatives while managing key customer relationships across the farming, transport and industrial sectors. This is a hands-on regional sales leadership role requiring a balance of people leadership, account management, new business development and commercial discipline.

The role will suit someone who enjoys being close to customers, understands the importance of reliable supply and service, and can identify opportunities to grow share across an established regional customer base.

Key responsibilities will include:

• Lead, coach and motivate a regional sales team to achieve growth, retention and customer engagement targets.


• Manage and grow key account relationships across agriculture, transport and industrial markets.


• Identify and convert new business opportunities across the company's regional footprint.


• Work closely with operations to ensure customer commitments, supply requirements and service expectations are met.


• Provide regular reporting on sales performance, pipeline activity, customer trends and broader market conditions.


• Support pricing strategy, tender activity and contract negotiations for major accounts.


• Represent Riordan Fuels at industry events and within local regional communities.

About You

To be successful in this role, you will bring proven experience in sales leadership or senior sales within fuel, agribusiness, transport or another related regional industry. You will be comfortable leading a team, building trusted customer relationships and operating with a strong commercial focus.

You will be a proactive, relationship-led operator who can work autonomously across a regional territory while staying connected to broader business priorities. Strong negotiation skills, sound computer literacy and a willingness to embrace technology and AI-enabled tools will also be important.

You will be comfortable travelling across Victoria, Southern New South Wales and South Australia as required for the role to support the ongoing growth of the business.

Why This Role

This is an opportunity to join a well-established, family-owned Australian business with a genuine connection to regional communities. An attractive salary package will be offered based on experience, including a company vehicle and staff fuel discount.