Dealer Marketing Manager

GAC International Australia Pty Ltd; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

GAC International Australia Pty Ltd is seeking a Dealer Marketing Manager in Sydney to drive dealer marketing programs and campaigns across digital, retail, events, and showroom activations. You will develop tools and support to maximize dealer performance while maintaining brand consistency.

Ideal candidates have 5+ years in automotive marketing, strong stakeholder management, and a data-driven approach to optimize ROI and showroom traffic while collaborating with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in automotive marketing or dealer marketing.
• Proven ability to plan and measure campaigns.
• Strong stakeholder management and communication.
• Ability to analyze data and KPIs.

Responsibilities

• Develop and implement retail marketing programs for dealer network.
• Provide marketing toolkits, POS materials, and digital assets.
• Coordinate national and local campaigns across channels.
• Budget management and co-op program oversight.
• Plan dealer-focused events and showroom activations.
• Ensure brand consistency across dealers.
• Monitor campaign performance and report insights.
• Train dealer marketing teams for improved execution.
• Collaborate with product, marketing, sales, and digital teams.

Skills

Marketing leadership

Dealer marketing

Multi-channel campaigns

Stakeholder management

Data analytics

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Marketing automation

Job description

GAC International Australia Pty Ltd - Macquarie Park NSW

Established in June 1997, Guangzhou Automobile Group Co., Ltd. (GAC Group) is a prominent Chinese automotive manufacturer and has been listed among the Fortune Global 500 for 12 consecutive years.

About GAC International Australia

In May 2025, GAC Group established GAC International Australia to oversee operations in Australia, New Zealand, Papua New Guinea, Fiji, and other Oceania countries. This strategic move aims to introduce GAC's electric, hybrid and fuel-powered vehicles to the Australian market, offering consumers a diverse range of choices.

About this Role

As Dealer Marketing Manager, you will serve as the bridge between GAC International Australia and our dealer network — driving marketing initiatives that boost brand awareness, support dealer retail performance, and ensure consistent brand presentation across all sales outlets. You will design and implement campaigns, collaborate with dealers to customize local marketing efforts, and deliver tools and support that enable dealers to maximize their market impact.

Key Responsibilities

• Develop and implement retail marketing programs tailored to support the dealer network and drive showroom traffic, lead generation, and sales.
• Act as the primary marketing liaison for dealers: provide marketing toolkits, POS materials, digital assets, and guidance to facilitate campaign execution.
• Coordinate and support national and local marketing campaigns (digital, in-dealership, events, ATL/BTL), ensuring alignment with the company's overall brand strategy.
• Manage co-op / budget allocations for dealer marketing programs; oversee claims processes and budget compliance.
• Plan and execute dealer-focused events such as product launches, showroom activations, test-drive events, seasonal promotions, and other retail activations.
• Ensure brand consistency and adherence to marketing/brand guidelines across all dealers-led activities and communications.
• Monitor and report on campaign performance and dealer marketing effectiveness: collect data, analyze results (lead generation, showroom traffic, sales uplift), and provide actionable insights.
• Facilitate training or best-practice sharing with dealer marketing teams to improve execution and performance.
• Collaborate cross-functionally with product, marketing, sales, and digital teams to ensure seamless coordination and support.

What We Are Looking For?

• Bachelor's degree or above in Marketing, Business Administration, Communications, or related field.
• 5+ years' experience in automotive marketing, dealer marketing, or channel / retail marketing — preferably in OEM or automotive retail environment.
• Proven track record of planning, executing, and measuring multi-channel marketing campaigns (digital, retail, in-dealership, events).
• Strong stakeholder management skills — able to collaborate effectively with dealers, internal teams (sales, product, digital), and external agencies or vendors.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset: ability to work with data, KPIs, ROI metrics, and derive actionable insights.
• Organized, detail-oriented, able to manage budgets, timelines, and multiple projects simultaneously.
• Proactive, results-driven, adaptable to a fast-paced and evolving market environment.

At GAC, we're committed to becoming the Mobile Life Value Creator. We hope to build a diverse team in Australia, inspire innovation and promote sustainable development.