Real Estate Marketing Strategist

McConnell Bourn Pty; Waterloo; On-site; AUD 70,000 - 95,000; Full time

Job summary

McConnell Bourn is seeking a Marketing Specialist to drive strategy, digital campaigns, content creation, and brand development from our Lindfield office, serving Waterloo and surrounding areas. You will collaborate with management, sales, and property teams to achieve consistent, effective marketing outcomes across channels.

The candidate should hold a Bachelor degree or higher, have 3+ years in marketing, strong analytics, and proficiency in Meta Business Suite, Google Analytics, Canva/Adobe,

Qualifications

• Bachelor degree or higher required.
• Minimum 3 years of marketing experience.
• Strong digital marketing, social media, and analytics skills.
• Excellent written and verbal communication.
• Ability to manage multiple projects in a fast-paced real estate environment.
• Proficiency with Meta Business Suite, Google Analytics, Canva/Adobe, and CRM platforms.

Responsibilities

• Develop and implement marketing strategies to promote agency services and brand presence.
• Plan and execute digital marketing campaigns across social media, email, and online platforms.
• Manage website content, SEO activities, and performance analytics.
• Oversee branding consistency across all marketing materials and communication channels.
• Coordinate marketing collateral, property campaigns, and promotional content.
• Conduct market research, competitor analysis, and customer insights reporting.
• Manage relationships with external suppliers, media partners, and advertising platforms.
• Assist with budgeting, marketing planning, and campaign evaluation.
• Support community engagement initiatives and brand-building activities.

Skills

Digital marketing

Social media

Campaign analytics

Content creation

Brand development

Communication

Project management

CRM tools

Education

Bachelor Degree or higher

Tools

Meta Business Suite

Google Analytics

Canva/Adobe

CRM platforms

Job description

McConnell Bourn is seeking a Marketing Specialist to drive strategy, digital campaigns, content creation, and brand development from our Lindfield office, serving Waterloo and surrounding areas. You will collaborate with management, sales, and property teams to achieve consistent, effective marketing outcomes across channels.

The candidate should hold a Bachelor degree or higher, have 3+ years in marketing, strong analytics, and proficiency in Meta Business Suite, Google Analytics, Canva/Adobe,