Qualitative Research Manager - Human Attitudes, Behaviour and Culture

Resources Group; Sydney; On-site; AUD 90,000 - 110,000; Full time

Job summary

Resources Group is seeking a Qualitative Research Manager in Sydney to lead insights on human attitudes, behaviour and culture. You will build client relationships, design creative qualitative approaches, and run workshops, IDIs, and ethnography to spark deeper conversations and insights.

The role emphasizes bridging brands with human truths and presenting strategy in engaging formats across multiple cultures and sectors.

Qualifications

• Demonstrated expertise in qualitative methodologies and client consulting.
• Proven ability to design approaches across brand, experience, and culture briefs.
• Strong facilitation skills for workshops, groups and online communities.

Responsibilities

• Lead client relationships and project delivery.
• Design approaches to briefs across brand, experience, innovation and culture trends.
• Run workshops, IDIs, qual groups, ethnography, co-creation sessions and online communities.
• Bridge brands, business challenges, human truths and cultural narratives.
• Present insights and strategy in engaging formats.
• Be a voice for qualitative insights across teams.
• Involve from proposal to presentation on projects.
• Facilitate consumer conversations such as groups and workshops.

Skills

Qualitative methods

Client consulting

Workshop facilitation

Ethnography

Co-creation

Insight presentation

Job description

Qualitative Research Manager - Human Attitudes, Behaviour and Culture

Qualitative Research Manager - Human Attitudes, Behaviour and Culture Sydney $AUD 90-110,000 + SUPER - (posted Sep 22 2026)

Job Spec: Are you a qualitative insights strategist with a brimming fascination for human attitudes, behaviour and culture?

You've led projects, forged strong relationships with clients and built up your qual toolkit. Now you're looking for something more.

New mentors. New clients. New perspectives. The chance to solve human insights questions using the latest thinking in behavioural and cultural frameworks.

The Role:

Let your creativity stretch further in an agency where you're encouraged to be relentlessly bold, curious and fearless with new ideas - opening up entirely new directions for clients.

• Help build and grow trusted client relationships
• Design creative approaches to briefs across brand, experience, innovation and future-facing cultural trends
• Run workshops, IDIs, qual groups, ethnography, co-creation sessions and online communities - always looking for new ways to spark richer conversations and deeper human connection
• Bridge the gap between brands, business challenges, human truths and cultural narratives
• Present insights and strategy in creative, engaging formats
• Be a voice for qual with clients, and internally across broad consulting teams.
• Solid expertise in qualitative methodologies and client consulting
• Exposure to working from proposal to presentation on projects
• Experience in facilitating consumer conversations such as groups, depths, workshops etc
• Broad experience across methodologies, sectors and business challenges.

About Resources Group

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.