Senior Qualitative Research Lead: Human Attitudes & Culture

Resources Group; Sydney; On-site; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Extra leave

AI-powered workflows

Structured L&D

Job summary

Resources Group in Australia is seeking a qualitative insights strategist to elevate brand, experience and cultural narratives. You’ll lead client engagements, design creative qual approaches, and run workshops and groups to spark deeper human connections.

You’ll be the voice for qualitative research, bridging client challenges with human truths across projects and proposals, with a strong agency profile and opportunities for growth.

Qualifications

• Solid expertise in qualitative methodologies and client consulting.
• Experience designing and delivering insights-led briefs for brands and experiences.

Responsibilities

• Design creative qual approaches to briefs across brand, experience, innovation and cultural trends.
• Run workshops, IDIs, qual groups, ethnography and online communities to spark richer conversations.
• Bridge brands, business challenges and cultural narratives to client solutions.
• Present insights and strategy in creative, engaging formats.
• Be a voice for qual with clients and across consulting teams.

Skills

Qualitative methodologies

Client consulting

Facilitation

Workshops

Brand insights

Tools

AI-powered workflows

Job description

Resources Group in Australia is seeking a qualitative insights strategist to elevate brand, experience and cultural narratives. You’ll lead client engagements, design creative qual approaches, and run workshops and groups to spark deeper human connections.

You’ll be the voice for qualitative research, bridging client challenges with human truths across projects and proposals, with a strong agency profile and opportunities for growth.