Publicist / Journalist / PR Specialist

In the Media PR; Australia; Remote; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work hours

Investment in employee growth

Job summary

A dynamic PR agency in Australia is seeking a seasoned PR professional with a strong journalism background to lead end-to-end PR campaigns. The role involves crafting compelling narratives, managing high-profile media relationships, and ensuring effective coverage across various platforms. The ideal candidate will have over 5 years in a busy newsroom, showcasing strong editorial judgement and the ability to work independently in a remote setting. This position offers the opportunity for autonomy and flexibility while making impactful contributions.

Qualifications

• Minimum 5 years’ experience in a busy newsroom.
• Confidence pitching stories by email and on the phone.
• Ability to work independently, proactively and remotely.
• The ability to work independently, proactively and remotely.

Responsibilities

• Run PR campaigns end-to-end, owning both strategy and execution.
• Working directly with clients to develop and shape their stories.
• Creating sharp, newsworthy angles that cut through.
• Interviewing and managing case studies.
• Pitching and following up with journalists and producers nationally.
• Securing coverage across print, digital, radio and TV.

Skills

Strong media relationships

Editorial judgement

News sense

Persistence

Resourcefulness

Job description

We’re expanding our team atIn The Media PR, a fast-growing agency created by former journalists, for journalists who still want to influence the news agenda, see their work land and use their skills in a new way.

• Work with a team of former journalists turned high-performing PR specialists
• Remote office

Who this role suits

You’re a former (or current) journalist who:

• Is naturally persistent, curious and resourceful
• Thinks independently and backs their own judgement
• Knows when an angle isn’t landing, and how to pivot it fast
• Has strong media relationships and newsroom credibility
• Can juggle multiple campaigns without losing momentum
• Enjoys autonomy and managing their own time in a remote environment

The role

You’ll run PR campaigns end-to-end, owning both strategy and execution. That includes:

• Working directly with clients to develop and shape their stories
• Creating sharp, newsworthy angles that cut through
• Writing media releases and tailored pitches
• Interviewing and managing case studies
• Pitching and following up with journalists and producers nationally
• Securing coverage across print, digital, radio and TV

What you’ll need

• Minimum 5 years’ experience in a busy newsroom
• Strong editorial judgement and news sense
• Confidence pitching stories by email and on the phone
• The ability to work independently, proactively and remotely

About us

In The Media PR is a modern PR agency working with ambitious CEOs and organisations who are genuinely turning up the dial in their industries.

Over the past five years, we’ve grown quickly as clients move away from big‑agency hype and toward results‑driven PR, delivered by people who truly understand how newsrooms work.

We value our people, invest in their growth, and offer genuine flexibility grounded in trust.

If you miss the buzz of breaking stories, but want more flexibility, autonomy and impact, this role was built for you.