Public Relations Senior Account Director... - Corporate (B2B Tech)

Burson; Melbourne; Hybride; AUD 180 000 - 260 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Professional development

Mentorship programs

Inclusive culture

Résumé du poste

Burson, part of WPP, is seeking a Senior Account Director to lead strategic client portfolios across corporate communications and integrated campaigns.

You will mentor teams, drive multi-channel strategies including AI-enabled approaches, and pursue new business while ensuring profitability and client value. This role demands senior leadership, client advisory excellence, and a passion for innovative communications.

Qualifications

• Significant experience in corporate communications and client leadership.
• Strong sector experience in B2B and/or technology.
• Demonstrated success managing complex, multi channel campaigns.
• Strong commercial acumen with proven revenue and profitability management.
• Deep understanding of media, influencer and digital ecosystems.
• Experience incorporating social, digital and AI led solutions into communications strategies.
• Exceptional presentation, negotiation and stakeholder management skills.

Responsabilités

• Act as a senior strategic advisor to clients, defining and managing expectations at executive level.
• Drive multi channel strategy incorporating PR, social, digital, influencer, content and emerging AI capabilities.
• Oversee quality control of all client deliverables, ensuring excellence in strategic thinking and execution.
• Leverage analytics, digital insights and AI driven tools to enhance strategy, measurement and optimisation.
• Own profitability and revenue targets across allocated accounts.
• Act as a line manager and mentor, actively developing talent and future leaders.
• Foster a culture of collaboration, transparency and accountability.
• Drive new business activity, including leading proposals, pitch processes and conversion strategies.
• Work closely with the ELT on agency wide initiatives and strategic priorities

Connaissances

Corporate communications

Client leadership

Multi-channel campaigns

Commercial acumen

Media and influencer ecosystems

AI-driven strategies

Stakeholder management

Presentation & negotiation

Description du poste

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

As a Senior Account Director, you are a senior strategic leader within the agency. You are responsible for overseeing multiple client portfolios, providing high level strategic counsel, driving integrated communications programs and ensuring commercial success. You are a trusted advisor to senior client stakeholders and a mentor to your team. You bring a forward looking mindset across strategy, social, digital, AI, influencer and content, ensuring Burson delivers modern, measurable and reputation led solutions.

You contribute to Burson's performance by strengthening client relationships, generating organic and new business growth, building high performing teams and upholding a culture of collaboration, excellence and accountability.

What you'll do:

• Act as a senior strategic advisor to clients, defining and managing expectations at executive level.


• Drive multi channel strategy incorporating PR, social, digital, influencer, content and emerging AI capabilities.


• Oversee quality control of all client deliverables, ensuring excellence in strategic thinking and execution.


• Leverage analytics, digital insights and AI driven tools to enhance strategy, measurement and optimisation.


• Own profitability and revenue targets across allocated accounts.


• Act as a line manager and mentor, actively developing talent and future leaders.


• Foster a culture of collaboration, transparency and accountability.


• Drive new business activity, including leading proposals, pitch processes and conversion strategies.


• Work closely with the ELT on agency wide initiatives and strategic priorities

Experience that contributes to success:

• Significant experience in corporate communications and client leadership.


• Strong sector experience in B2B and / or technology.


• Demonstrated success managing complex, multi channel campaigns.


• Strong commercial acumen with proven revenue and profitability management.


• Deep understanding of media, influencer and digital ecosystems.


• Experience incorporating social, digital and AI led solutions into communications strategies.


• Exceptional presentation, negotiation and stakeholder management skills.


• A collaborative leader with high integrity, strong organisational capability and a solutions oriented mindset.

You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.