Public Relations Account Executive

Impact Communications; Sydney; Hybrid; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

Career development

Annual training allowance

Wellness days

Summer Friday hours

Pet-friendly culture

Job summary

The IMPACT Agency in Pyrmont (Hybrid) is seeking a PR Account Executive to join our Consumer Team. You will manage integrated campaigns across earned, owned and influencer channels, developing pitches and building client relationships while delivering impactful stories for well-known brands.

Ideal candidates have 1-2 years in PR, strong writing and media relations skills, and a collaborative mindset. The role offers career progression, training allowances and a supportive, flexible work culture.

Qualifications

• Around 1-2 years' experience in a PR agency, including internship experience.
• Strong writing, communication and storytelling skills.
• Experience or interest in media relations, social media and influencer engagement.
• Confidence building relationships with clients, media and teammates.
• Great attention to detail and strong organisational skills.
• Curiosity about culture, communications and emerging technologies.
• A collaborative mindset and genuine desire to learn and grow.
• A qualification in PR, Communication or a related discipline is highly regarded.

Responsibilities

• As an Account Executive, you'll play an active role in delivering integrated communications programs across earned, owned and influencer channels.
• Support day-to-day client account management and campaign delivery.
• Develop media pitches and secure earned media opportunities.
• Build relationships with journalists, creators and industry stakeholders.
• Coordinate influencer programs from research through to execution.
• Create social content, manage content calendars and develop assets using Canva.
• Contribute to campaign planning, storytelling and strategic recommendations.
• Explore new communications tools, platforms and AI-enabled approaches.

Skills

Writing skills

Communication

Storytelling

Media relations

Social media

Influencer engagement

Client relationships

Attention to detail

Curiosity

Collaborative mindset

Education

PR/ Communications qualification

Job description

Public Relations Account Executive – Consumer

The IMPACT Agency | Pyrmont (Hybrid)

Founded 1999 | Best Employer Finalist – B&T Women in Media Awards

Ready to take the next step in your PR career?

At IMPACT, we believe great communication starts with great people. We're looking for an ambitious Account Executive to join our Consumer Team and help bring brands, campaigns and stories to life through work that builds trust, earns attention and creates meaningful impact.

You'll work across a range of well-known brands, gaining hands‑on experience across earned media, content creators, social and integrated communications programs alongside a genuinely supportive team. Our clients span FMCG, health, lifestyle, food and beverage, home and building, events and for‑purpose sectors.

This role is ideal for a current PR Account Co‑ordinator with around 1‑ 2 years' PR agency experience (PR internships while studying will also be taken into account) and is ready for more responsibility, direct client exposure and a clear pathway towards Senior Account Executive and Account Manager.

We’re a proudly independent agency, which means:

• We choose who we work with, and the kind of work we do
• We partner genuinely with clients to deliver meaningful outcomes
• We invest in our people, not just output

We believe relationships are at the heart of great communications, and that meaningful impact comes from combining strategic thinking with genuine human connection.

What You'll Do

As an Account Executive, you'll play an active role in delivering integrated communications programs across earned, owned and influencer channels.

• Support day-to-day client account management and campaign delivery
• Develop media pitches and secure earned media opportunities
• Build relationships with journalists, creators and industry stakeholders
• Coordinate influencer programs from research through to execution
• Create social content, manage content calendars and develop assets using Canva
• Contribute to campaign planning, storytelling and strategic recommendations
• Explore new communications tools, platforms and AI-enabled approaches

What You'll Bring

We're looking for someone who has:

• Around 1- 2 years' experience in a PR agency, including internship experience
• Strong writing, communication and storytelling skills
• Experience or interest in media relations, social media and influencer engagement
• Confidence building relationships with clients, media and teammates
• Great attention to detail and strong organisational skills
• Curiosity about culture, communications and emerging technologies
• A collaborative mindset and genuine desire to learn and grow
• A qualification in PR, Communication or a related discipline is highly regarded.

Why Join IMPACT?

You’ll enjoy:

• Hybrid working with a Pyrmont office base
• Clear career development and progression opportunities
• Annual training allowance
• Quarterly wellness days
• Summer Friday hours
• Subsidised Pilates
• A family-friendly and pet-friendly culture
• International connections and opportunities through thenetworkone
• A supportive, high-performing team that genuinely cares about each other's success

Most importantly, you'll join an agency where your development is actively supported, your ideas are valued, and your contribution makes a real impact.

IMPACT is an equal opportunity employer committed to diversity, inclusion, and creating a workplace where everyone belongs. We encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all backgrounds. Applicants must have the right to work in Australia or New Zealand without restriction.