Product Marketing & B2B Specialist

St John Ambulance NSW; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Salary packaging options

Birthday leave

Flexible working arrangements

Job summary

St John NSW is seeking an experienced Product Marketing & B2B Specialist to grow commercial revenue by developing campaigns across products, training and health services. You will partner with Product, Sales and Training teams to translate strategies into market activations across branches, centres and events.

You will lead hands‑on marketing efforts, including event management, collateral creation and data‑driven campaigns, with a focus on B2B outcomes and a strong emphasis on collaboration

Qualifications

• 2-3 years of experience in a marketing coordinator or similar role

Responsibilities

• Develop and execute multi‑channel campaigns to drive cross‑sell and upsell across products, training and services

Skills

Marketing coordination

B2B marketing

Digital marketing

SEM/SEO/Paid advertising

CRM platforms

Dynamics 365

Stakeholder management

Copywriting

Event coordination

Cross-sell / upsell

Tools

Dynamics 365

Job description

Salary packaging benefits available – access up to $15,900 General benefits plus an additional $2,650 Meal & Entertainment card tax‑free, helping you reduce your tax and increase your take‑home pay.

Competitive Salary + Salary Packaging Benefit + Birthday Leave

Join one of Australia’s most trusted First Aid Organisations

Hybrid work from head office, home and on site at various locations

St John Ambulance NSW is a for purpose not‑for‑profit organisation committed to saving lives through first aid. Our voluntary first aid work is enabled through the delivery of first aid training, products and services that support communities across New South Wales. Driven by our values of Respect, Integrity, Leadership, Communication and Collaboration, we are one of Australia’s most recognised and trusted brands. Every commercial partnership and revenue opportunity we secure helps fund programs that build safer, healthier and more resilient communities.

About the Role

The Product Marketing & B2B Specialistplays a key part in driving the growth of St John NSW’s commercial revenue by developing and executing strategic cross‑sell and upsell opportunities across our various products, training and health services.

Reporting to the GM Marketing & Communications, you will work closely with the Product, Sales and Training teams to identify opportunities, develop targeted strategies and translate them into effective market activations. You will bring these strategies to life across our branches, training centres, local promotions, retail channels, and community and industry events.

This is a hands‑on commercial marketing role that combines strategic thinking with practical execution, offering an excellent opportunity to build expertise and develop a career in B2B marketing within a purpose‑driven organisation.

Key Responsibilities

Work closely with Product, Sales and Training teams to develop and execute multi‑channel campaigns and activities that drive cross‑sell and upsell strategies across our products, training and services to increase revenue and market share.

Develop calendar of events that provide a platform for driving commercials. This includes managing major events – turning trades shows into sales events that drive a positive ROI and turning our own EHS (event health services) such as City 2 Surf, Royal Easter Show, ViVid Sydney into opportunities that drive brand metrics and engagement as well as commercial goals.

Develop and produce sales enablement collateral, merchandise and promotional materials, from initial brief through to final production – includes scoping these projects for impact on commercials and ensuring we develop materials/content that can be multi‑purposed across channels.

Build strong working relationships with volunteer Zones and Divisions as well as head office‑based Customer Service, Field Sales and BDM teams to understand their priorities and shape marketing support that helps them meet our strategic business goals.

Maintain a self‑service resource library of collateral and templates, ensuring teams across the business can access what they need, when they need it.

2-3 years' experience in a marketing coordinator or similar role, with a background in ecommerce, retail and/or B2B marketing, and genuine exposure to B2B sales cycles and buyers.

Proven ability to develop sales enablement and promotional materials that support commercial outcomes, from brief through to delivery.

Experience managing multiple stakeholders across sales, product and marketing functions, translating business priorities into effective marketing activity.

Proven experience running always‑on and campaign‑based SEM, SEO, AEO and paid advertising that delivers measurable commercial results.

Working knowledge of CRM platforms and how data can be used to drive customer journeys and commercial results; Dynamics 365 experience an advantage.

Experience coordinating events end‑to‑end, with confidence representing an organisation in front of customers, partners and industry.

Excellent written and verbal communication skills, with strong copywriting ability across sales, local and internal content.

Why Join St John NSW?

Work for a trusted and respected organisation with genuine community impact.

Collaborative and values‑driven culture.

Flexible working arrangements.

Competitive salary packaging options.

Birthday leave.

If you are an experienced marketing professional with a passion for driving growth, building brand presence, and delivering impactful campaigns, we would love to hear from you.

Applications will be reviewed as they are received so candidates are encouraged to get in early.

Please note that we require you to obtain a Working with Children Check and Police Check.

St John (NSW) does not accept unsolicited calls from recruitment agencies.

St John NSW is committed to providing an inclusive workforce and encourages applications from people of culturally diverse backgrounds, including those who identify as part of the Australian Aboriginal and/or Torres Strait Islander Community.

St John NSW cares about keeping children and young people safe.Protecting and promoting the emotional, physical, cultural, and spiritual wellbeing of children and young people is central to all aspects of the operations and culture of St John NSW.St John NSW commits to creating and maintaining an environment where members act in the best interest of children and young people and has zero tolerance to any form of abuse.