Product Manager, EV Models & Market Strategy

ZEEKR; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

ZEEKR is a premium electric vehicle brand within the Geely Group seeking a senior product planning and market intelligence leader in Sydney. You will own planning for new model introductions, facelifts, and lifecycle actions while shaping GTM strategies across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network.

Key responsibilities include developing business cases, aligning pricing and brand positioning with dealer viability, and conducting deep market analysis to identify

Qualifications

• Ideally 10 years of experience in Automotive operations in Australia.
• At least 5 years in Product Planning and/or Market Intelligence or Data Analytics.
• Bachelor's degree in Mechanical Engineering, Marketing, Industrial Design, Business or related field.
• High level of mechanical aptitude with an interest in technology.
• Demonstrable project management skills and experience owning and delivering products.

Responsibilities

• Lead planning and execution of new model introductions (NPI), facelifts, and lifecycle actions.
• Manage cross-functional go-to-market execution across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams.
• Oversee accuracy and approval of product marketing materials, launch messaging, and customer-facing content.
• Develop business cases for new product introductions including volume, revenue, margin and investment assumptions.
• Ensure alignment between pricing strategy, brand positioning, dealer viability, and market competitiveness.
• Lead market analysis on customer needs, competitor positioning, pricing, consumer behaviour, media trends.
• Translate market intelligence into actionable product and pricing strategies.
• Support volume planning, demand forecasting, and mix strategy with Sales and Supply teams.
• Adopt a customer-centric approach across product planning and marketing activities.
• Coordinate with HQ and global counterparts on roadmap, specs, and launch timing.

Skills

Product planning

Market intelligence

Data analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

ZEEKR is a premium electric vehicle brand within the Geely Group seeking a senior product planning and market intelligence leader in Sydney. You will own planning for new model introductions, facelifts, and lifecycle actions while shaping GTM strategies across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network.

Key responsibilities include developing business cases, aligning pricing and brand positioning with dealer viability, and conducting deep market analysis to identify