Product Manager, Awareness & Consideration

Westpac Group; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Mortgage rate perks

Flexible work arrangements

Learning & development opportunities

Community volunteering

Job summary

Westpac in Sydney, NSW, Australia, seeks a Product Manager to lead Awareness & Consideration for home lending. You will turn customer insight and market data into measurable growth, shaping initiatives across acquisition, personalisation and retention.

Collaborate with Product Owners, engineers and data specialists to translate problems into practical opportunities, manage lifecycle and monitor outcomes while ensuring compliant, customer‑focused delivery.

Qualifications

• Experience in product management or product analysis with evidence of improving customer or business outcomes.
• Strong analytical and commercial skills, including interpreting product performance, funnels and experiments.
• Discovery mindset with hypotheses and quick learning from evidence.
• Ability to translate ambiguity into clear options, measures and recommendations.
• Confident stakeholder engagement across product, technology, data, marketing, distribution, finance and risk.

Responsibilities

• Find opportunities that matter by analysing journeys, funnels, lead quality, conversion, engagement, retention and product economics.
• Bring evidence to product decisions using customer/ banker feedback, competitive insights and cost–benefit analysis.
• Support intelligent customer experiences spanning acquisition, property insights, personalised engagement and retention.
• Partner with Product Owners to frame problems, define outcomes and acceptance criteria while respecting squad priorities.
• Coordinate with engineering, design, analytics, marketing, distribution and operations to assess impact and enable launches.

Job description

Product Manager, Awareness & Consideration

Sydney, NSW, Australia

Job Description

• Help shape how Australians discover, choose and stay with their home lending provider.
• Turn customer insight and commercial data into better products, experiences and measurable growth.
• Work alongside empowered Product Owners, engineers, data specialists and business partners.

What's the role?

We’re looking for a curious, commercially minded Product Manager to join our Home Lending Awareness & Consideration Release Train. Our ambition is to help more customers choose Westpac for their home loan, deepen their banking relationships and retain their value for longer. We’re building a more intelligent, connected growth engine across customer acquisition, property insights, personalisation, onboarding and retention.

You’ll support the Commercial Product Lead and partner closely with Product Owners to improve the performance and lifecycle of assigned products, propositions and customer segments. You’ll turn customer, market and commercial evidence into practical recommendations, shape well-defined opportunities and help bring high-quality changes to market.

This is not a role focused on producing requirements for their own sake. You’ll be encouraged to challenge assumptions, understand the problem before recommending a solution and test whether changes genuinely improve customer and business outcomes. Product Owners remain accountable for their squad’s discovery, priorities, backlog and delivery decisions; you’ll make those decisions stronger through insight, commercial judgement and disciplined execution.

What will you do?

• Find the opportunities that matter. Analyse customer journeys, acquisition funnels, lead quality, conversion, engagement, retention, revenue and product economics to identify friction and growth opportunities.
• Bring evidence to product decisions. Combine customer and banker feedback, competitor insights, behavioural data, experimentation and cost–benefit analysis to recommend what to improve, test, scale or stop.
• Support intelligent customer experiences. Help shape initiatives spanning first-party acquisition, property intelligence, personalised engagement, lead allocation, MyEDB+ relationship deepening and proactive retention.
• Partner with empowered Product Owners. Collaborate on problem framing, outcome measures, business requirements and acceptance outcomes while respecting the Product Owner’s ownership of squad priorities and backlog.
• Make change land well. Work with engineering, design, analytics, marketing, distribution and operations to assess process impacts, support testing and coordinate launch and frontline readiness.
• Own product performance and lifecycle discipline. Monitor agreed measures, prepare commercial and pricing recommendations where relevant, track benefits and actions, and complete product reviews and control evidence.
• Protect customers and the bank. Identify complaints, incidents, conduct, privacy, data-quality and operational risks; work with Risk and Compliance to resolve issues and raise material concerns promptly.
• Tell a clear commercial story. Translate complex analysis into concise recommendations, explicit trade-offs and practical next steps for the Commercial Product Lead and stakeholders.

What do I need?

• Experience in product management, product analysis, commercial management or customer growth, with evidence of improving customer or business outcomes.
• Strong analytical and commercial skills, including confidence interpreting product performance, conversion funnels, customer economics and experiments.
• A discovery mindset: curiosity about customer problems, ability to form hypotheses and willingness to learn quickly from evidence.
• Ability to translate ambiguity into clear options, requirements, measures and recommendations without losing sight of the customer outcome.
• Confident stakeholder engagement across product, technology, data, marketing, distribution, finance and risk; able to influence without formal authority.
• Sound judgement in balancing customer value, commercial benefit, delivery feasibility and obligations in a regulated environment.
• Experience in banking, home lending, digital acquisition, personalisation, lifecycle marketing or data-led products is valued, but not essential.

What will make you successful?

You start with the customer, think in outcomes rather than outputs and bring clarity to complicated problems. You are comfortable asking “why?”, testing your thinking and constructively challenging established approaches. You follow through on the detail, bring colleagues with you and care as much about adoption, controls and realised value as you do about launch.

• Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates!
• Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities to help your grow your career within the bank.
• Lots of opportunities to ‘give back’ to the Community by getting involved in our many volunteering initiatives.

Create Your Future Today

We’re all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.

If you need any adjustments during the recruitment process, you can find more information and contact details on our FAQs and how to contact us page , under the ‘Diversity, Sustainability and Flexibility’ section.