Premium Systems Coordinator

AFL; City of Melbourne; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Play The Day Your Way

My Development

Play Well health & wellbeing

My Benefits

AFL Silver Memberships

6 months paid primary parental leave

Job summary

The AFL invites applications for a Premium Systems Coordinator, based at AFL House in Melbourne. You will coordinate systems, data and processes that support Premium Membership experiences across the AFL and Marvel Stadium, ensuring accuracy, timely delivery and systems meeting member needs.

You will drive cross‑team processes for membership, ticketing and CRM, support renewals and events, and seek improvements through technology and AI to elevate the member journey.

Qualifications

• Experience coordinating operational activities in a deadline-driven environment.
• Experience using CRM, ticketing, membership or database systems.
• Strong data accuracy and understanding of system administration.

Responsibilities

• Coordinating the operational delivery and ongoing administration of Premium Membership products, programmes and events.
• Maintaining accurate and current information across membership, ticketing and customer relationship management systems.
• Coordinating product, event and entitlement set-up for seasonal campaigns, membership programmes and key business initiatives.
• Managing ticketing inventory, customer accounts and entitlement requests, resolving issues or escalating risks promptly.
• Supporting membership renewals and the delivery of benefits and experiences throughout the membership lifecycle.
• Preparing and validating operational data to support reporting, business insights and informed decision‑making.
• Supporting the implementation and testing of new products, system enhancements and operational processes.
• Developing clear process documentation, operational procedures and knowledge resources that enable consistent delivery.
• Coordinating inputs across teams and communicating requirements, risks and delivery updates.
• Providing operational support for major events, match‑day activities and Premium Membership initiatives.
• Identifying practical opportunities to improve systems, data quality and the overall member experience.
• Using technology and AI to improve the efficiency, effectiveness and quality of work.

Skills

Experience coordinating operational活动

CRM systems experience

Data accuracy and system admin

Planning and organisation

Problem solving and process improv

Written and verbal communication

Ticketing/CRM platforms knowledge

Tools

Ticketmaster Archtics

Tableau

Confluence

Salesforce

Job description

At the AFL, we work across the country and at every level of the game, from grassroots to elite, helping shape the future of Australia's game.

Our teams grow and strengthen the game, create moments that bring fans and communities closer to it, and build what comes next for our people, our industry and the generations that follow.

Whether we are supporting clubs and competitions, developing coaches and umpires, delivering major events, growing participation or helping bring Marvel Stadium to life, we are united by a shared purpose to progress the game so more people can love it and connect with it.

We are values-led, ambitious and team-first, and we back our people to make a real impact.

Join the team shaping the future of Australia's game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it. At Marvel Stadium, that impact extends to one of Australia's leading sports and entertainment venues. From AFL match days to concerts, international sport, major events, functions and precinct experiences, your work helps bring millions of patrons together and deliver memorable moments in the heart of Melbourne.

The opportunity

As Premium Systems Coordinator, you will help deliver seamless Premium Membership experiences across the AFL and Marvel Stadium. Based at AFL House in Melbourne and reporting to the Insights & Reporting Lead, you will coordinate the systems, data and operational processes that support ticketing, entitlements, products, programmes and events. Your work will ensure information is accurate, activities are delivered on time and systems continue to meet business and member needs.

What you’ll own

You will coordinate the day-to-day systems and operational activity that brings Premium Membership products and experiences to life. You’ll add value through:

• Coordinating the operational delivery and ongoing administration of Premium Membership products, programmes and events
• Maintaining accurate and current information across membership, ticketing and customer relationship management systems
• Coordinating product, event and entitlement set‑up for seasonal campaigns, membership programmes and key business initiatives
• Managing ticketing inventory, customer accounts and entitlement requests, resolving issues or escalating risks promptly
• Supporting membership renewals and the delivery of benefits and experiences throughout the membership lifecycle
• Preparing and validating operational data to support reporting, business insights and informed decision‑making
• Supporting the implementation and testing of new products, system enhancements and operational processes
• Developing clear process documentation, operational procedures and knowledge resources that enable consistent delivery
• Coordinating inputs across teams and communicating requirements, risks and delivery updates
• Providing operational support for major events, match‑day activities and Premium Membership initiatives
• Identifying practical opportunities to improve systems, processes, data quality and the overall member experience
• Using technology and AI to improve the efficiency, effectiveness and quality of work

Company description:

At the AFL, we work across the country and at every level of the game, from grassroots to elite, helping shape the future of Australia's game.

Our teams grow and strengthen the game, create moments that bring fans and communities closer to it, and build what comes next for our people, our industry and the generations that follow.

Whether we are supporting clubs and competitions, developing coaches and umpires, delivering major events, growing participation or helping bring Marvel Stadium to life, we are united by a shared purpose to progress the game so more people can love it and connect with it.

We are values‑led, ambitious and team‑first, and we back our people to make a real impact.

Job description:

Join the team shaping the future of Australia's game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it. At Marvel Stadium, that impact extends to one of Australia's leading sports and entertainment venues. From AFL match days to concerts, international sport, major events, functions and precinct experiences, your work helps bring millions of patrons together and deliver memorable moments in the heart of Melbourne.

The opportunity

As Premium Systems Coordinator, you will help deliver seamless Premium Membership experiences across the AFL and Marvel Stadium. Based at AFL House in Melbourne and reporting to the Insights & Reporting Lead, you will coordinate the systems, data and operational processes that support ticketing, entitlements, products, programmes and events. Your work will ensure information is accurate, activities are delivered on time and systems continue to meet business and member needs.

What you’ll own

You will coordinate the day-to-day systems and operational activity that brings Premium Membership products and experiences to life. You’ll add value through:

• Coordinating the operational delivery and ongoing administration of Premium Membership products, programmes and events
• Maintaining accurate and current information across membership, ticketing and customer relationship management systems
• Coordinating product, event and entitlement set‑up for seasonal campaigns, membership programmes and key business initiatives
• Managing ticketing inventory, customer accounts and entitlement requests, resolving issues or escalating risks promptly
• Supporting membership renewals and the delivery of benefits and experiences throughout the membership lifecyclePreparing and validating operational data to support reporting, business insights and informed decision‑making
• Supporting the implementation and testing of new products, system enhancements and operational processes
• Developing clear process documentation, operational procedures and knowledge resources that enable consistent delivery
• Coordinating inputs across teams and communicating requirements, risks and delivery updates
• Providing operational support for major events, match‑day activities and Premium Membership initiatives
• Identifying practical opportunities to improve systems, processes, data quality and the overall member experience
• Using technology and AI to improve the efficiency, effectiveness and quality of work

What you’ll bring

• Experience coordinating operational activities, programmes or events in a deadline‑driven environment
• Experience using customer relationship management, ticketing, membership or database systems
• A strong understanding of data accuracy, system administration and the careful management of customer information
• Strong planning and organisational capability, with the ability to balance competing priorities and deliver detailed work on time
• Practical problem‑solving skills, including the ability to investigate issues, determine next steps and contribute to process improvements
• Clear written and verbal communication skills, with the ability to coordinate effectively across teams
• Strong attention to detail and sound judgement when managing ticketing inventory, entitlements and operational data
• Experience using Ticketmaster Archtics, Tableau, Confluence, Salesforce or comparable ticketing, reporting and customer management platforms will be highly regarded
• A collaborative and accountable approach, with the initiative to improve how work is delivered and contribute to a consistent member experience

Why you’ll love being on our team

At the AFL, you will be part of a values‑led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive. What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
• My Development, with coaching, mentoring, on‑the‑job learning and formal development to help you keep building your game
• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
• 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same. We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger. Aboriginal and Torres Strait Islander peoples are encouraged to apply. Whether you're a footy fan or new to our game, we welcome everyone to apply. We know great candidates don't always tick every box. If this role excites you, we encourage you to apply, even if your experience doesn't perfectly match the job description. The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 9 October 2026.

We offer:

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day
• My Development, with coaching, mentoring, on‑the‑job learning and formal development to help you keep building your game
• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace
• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners
• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends
• 6 months paid primary parental leave with no qualification period for permanent team members

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