PR Specialist

Online Education Services (OES); City of Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid work

Professional development

Health and wellbeing activities

Paid parental leave

Mental health support resources

Job summary

An education services provider is seeking a PR Specialist to develop and implement authority-building digital PR strategies. You will drive media coverage, enhance partner visibility, and collaborate with multiple teams in a hybrid work environment. The role requires a Bachelor's degree in communications or marketing, alongside 3-5 years of relevant experience in digital PR. Join us at OES for a supportive culture with flexible working arrangements and various employee benefits.

Qualifications

• 3-5 years' experience in digital PR or earned media.
• Strong understanding of citations for AI-driven search.
• Experience in higher education or purpose-led brands is highly desirable.

Responsibilities

• Develop and execute digital PR strategies for partners.
• Secure earned media coverage across digital platforms.
• Lead thought leadership initiatives and storytelling.

Skills

Digital PR

Written communication

Verbal communication

Cross-functional collaboration

Authority-building strategies

Education

Bachelor's degree in communications or marketing

Job description

Overview

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.

As a PR Specialist you\'ll play a pivotal role in strengthening our partners\' brand authority and boosting their visibility across AI‑driven search platforms. If you thrive in a people‑focused, innovative, and agile culture, this is your opportunity to contribute to work that truly matters.

The Opportunity

Reporting to the Corporate Communications Manager, you\'ll develop and deliver authority building strategies that elevate our partners in digital spaces. You will drive earned media, community engagement and thought leadership initiatives that build credibility, increase citations and support Generative Search performance. This is a collaborative role that works closely with content, social and marketing teams to amplify high value PR activity and ensure everything we deliver reflects our partners\' brands, values and governance standards.

Key Responsibilities

• Develop and execute values aligned digital PR and authority‑building strategies for priority partners
• Secure meaningful earned coverage across digital platforms
• Lead thought leadership initiatives, including authored content, storytelling, webinars and case studies
• Collaborate across social, content and marketing teams to maximise reach and impact
• Monitor partner reputation, citation growth and backlink performance
• Identify opportunities to strengthen partner presence across high‑authority environments that influence LLMs
• Ensure all PR activity is aligned to brand values, tone and governance

About You

• Bachelor\'s degree in communications or marketing
• 3-5 years\' experience in digital PR, earned media or authority‑building
• Strong understanding of how citations support AI‑driven search visibility
• Exceptional written and verbal communication skills
• Proven ability to work cross‑functionally in a fast‑moving environment
• Experience in higher education or purpose‑led brands is highly desirable
• A keen interest in the evolution of thought leadership and trust‑building in the era of Generative Engine Optimisation

What Success Looks Like

• Delivery of a values‑aligned backlink and authority strategy
• Growth in high‑quality referring domains and citations
• Measurable improvement in partner authority and reputation metrics
• High‑quality execution of thought leadership programs

What\u2019s in it for you?

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state‑of‑the‑art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values‑driven, collaborative business where your creativity and innovation will be nurtured and celebrated.

We pride ourselves on being a "People First" employer and if you join the OES Team, you will benefit from:

• Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
• Professional development and mentoring
• OES Culture Club and events calendar
• Health and wellbeing activities
• Annual flu vaccinations
• Paid parental leave
• Purchased leave
• Study assistance and leave for eligible employees
• Mental health support resources and Employee assistance program (EAP)
• Income protection insurance
• Access to corporate health insurance rates

Please note that role is a 12-month fixed term contract. If this role is of interest, please apply now with your updated CV.

At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.