PR Account Manager

Archetype; Sydney; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Work-from-home program

Duvet days

Annual leave 20–25 days

Wellbeing benefit

Home office allowance

Internet/phone stipend

Summer Fridays

Job summary

Archetype’s Sydney team is growing, and we are looking for a PR Account Manager to help deliver thoughtful, integrated communications programmes for ambitious B2B technology, AI and corporate clients across Australia and APAC.

You will play a central role in keeping client programmes moving, turning insight into strong communications activity and helping clients navigate complex business and technology conversations.

Qualifications

• 3–4 years’ experience in public relations, communications or a related agency environment.
• Experience managing client accounts and coordinating communications programmes from planning through to delivery.
• Strong writing, editing and presentation skills, with the ability to adapt content for different audiences.

Responsibilities

• Manage day-to-day running of client accounts and act as the trusted contact for clients.
• Lead integrated communications activity from planning through to delivery (media relations, thought leadership, content and social).
• Provide clear recommendations and practical counsel aligned to client goals.
• Develop strong story angles and identify news, media and influencer opportunities.
• Manage campaign timelines, budgets, deliverables and internal workflows.
• Build relationships with clients, journalists, influencers and colleagues across Archetype network.
• Mentor junior team members and help them deliver strong work and confidence.
• Track programme performance, prepare reporting and translate results into actionable recommendations.

Skills

Public relations

Client management

Media relations

Storytelling/writing

Content strategy

Project management

Presentation skills

B2B tech/AI experience

Job description

Join Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

Why this Role?

Archetype’s Sydney team is growing, and we are looking for a PR Account Manager to help deliver thoughtful, integrated communications programmes for ambitious B2B technology, AI and corporate clients across Australia and APAC.

You will play a central role in keeping client programmes moving, turning insight into strong communications activity and helping clients navigate complex business and technology conversations. This is an opportunity to take genuine ownership of your accounts, work closely with senior counsel and grow your career in a globally connected agency.

About You

You are a curious and ambitious communications professional who enjoys combining strategic thinking with practical delivery. You understand what makes a strong story, how to engage the right audiences and how communications can support broader client and business objectives.

You are comfortable managing the day-to-day operation of client accounts, building trusted relationships and keeping multiple workstreams on track. You can work independently on your accounts while knowing when to seek guidance or involve more senior colleagues.

You enjoy working collaboratively, sharing ideas and helping junior colleagues develop. You are thoughtful, resilient and willing to keep learning. A good sense of humour will also be appreciated.

What You'll Do

As a PR Account Manager, you will help deliver high-quality communications programmes and provide reliable day-to-day counsel and account leadership.

• Manage the day-to-day running of your accounts and act as a trusted point of contact for clients.

• Lead integrated communications activity from planning through to delivery, including media relations, thought leadership, content and social.

• Provide clear recommendations and practical counsel aligned to each client’s goals and priorities.

• Develop strong story angles and identify relevant news, media and influencer opportunities.

• Manage campaign timelines, budgets, deliverables and internal workflows to keep programmes on track.

• Build positive working relationships with clients, journalists, influencers and colleagues across the Archetype network.

• Guide and support junior team members, helping them deliver strong work and build their confidence.

• Track programme performance, prepare clear reporting and turn results into practical recommendations.

• Identify opportunities to strengthen client relationships, expand existing programmes and support new business activity.

What You'll Offer

• Around 3-4 years’ experience in public relations, communications or a related agency environment.

• Experience managing client accounts and coordinating communications programmes from planning through to delivery.

• A strong understanding of media relations, including the ability to develop relevant story angles and secure quality opportunities.

• Experience delivering integrated campaigns across earned media, content and social channels.

• Strong writing, editing and presentation skills, with the ability to adapt content for different audiences.

• The confidence to work independently on smaller accounts, with support from a senior consultant when needed.

• Strong organisation and project-management skills, with the ability to manage competing priorities and deadlines.

• A collaborative, proactive and solutions-focused approach.

• Experience working with B2B technology, AI, corporate or business-focused clients is preferred.

• Experience supporting or mentoring junior colleagues is advantageous.

Why Archetype

At Archetype, we believe the best work attracts the best clients and builds the best people. You will work alongside ambitious, high-calibre colleagues who push one another to raise the bar. We create the environment and opportunity for you to grow your craft, take ownership of your work and accelerate your career.

• Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences.

• Part of an organisation that prioritises diversity, equity, and inclusion, ensuring a welcoming and inclusive workplace for all.

• A team that values curiosity, ambition and kindness, fostering a supportive and inspiring work environment.

• Access to ongoing learning and development opportunities to enhance your skills and grow your career.

• Access to coaching and development programmes to support your professional growth and success.

• Robust wellbeing support, including health insurance coverage and a health and wellness programme.

• Duvet days for those moments when you need a spontaneous break to rest and rejuvenate.

• Flexibility to work from home and participate in Archetype’s work-from-anywhere programme.

• Annual leave starts at 20 days, increasing to 25 days after your first year

• Days in Lieu when you go above and beyond

• Summer Fridays, with an early finish on the last Friday from September to April.

• $200 wellness benefit to support your physical and mental well-being.

• $300 home office allowance to help you create a workspace that works for you.

• Monthly contribution toward your internet and phone bill