Performance Media Specialist

nib Group; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

New starter benefit

50% health insurance discount

Volunteer leave

Well Program

Fitness discounts

Employee share plans

Short-term incentive program

Parental leave (18 weeks)

Job summary

nib Group in Sydney is seeking a Performance Media Specialist to own day-to-day paid media across Google, Meta and other performance channels. You will plan, manage and optimise campaigns and translate data into clear insights for action, partnering with brand, digital, analytics and content teams.

The role is hands-on, requiring strong platform experience (GA4, SA360, Google Ads) and a data-driven mindset to improve acquisition, ROAS and overall marketing efficiency.

Qualifications

• At least four years of digital media buying or paid acquisition experience.
• Hands-on in platform: building, launching, optimising and reporting campaigns.
• Comfort with data-led decisions and translating performance into actionable insights.

Responsibilities

• Plan, manage and optimise paid media across Google, Meta and other channels.
• Collaborate with brand, digital, analytics and content teams to improve measurement and efficiency.
• Develop and present media plans, recommendations and reports to stakeholders.
• Help establish an in-house media function and transition from agency-managed to internal delivery.

Skills

4+ years digital media

Tools

Google Ads

SA360

Meta Ads Manager

GA4

Looker Studio

Tag Manager

Job description

Ready to build something from the ground up? This newly created Media Specialist role will sit at the heart of nib's in-house media buying capability, managing day-to-day campaign activity and driving performance across media platforms.

As the Performance Media Specialist, you'll combine strategic thinking with hands-on campaign execution to plan, manage and optimise paid media across Google, Meta and other performance channels. You'll partner with brand, digital, analytics, content and agency teams to strengthen measurement, improve marketing efficiency and establish a best-practice in-house media function across our growing portfolio of businesses.

About you

You're an experienced performance marketer with at least four years' experience in digital media buying or paid acquisition.

You'll be expected to be hands-on in platform, regularly building, launching, optimising and reporting on campaigns directly in Google Ads, SA360, Meta Ads Manager and other relevant paid media platforms. This is not a purely strategic, coordination or agency-managed role; we're looking for someone who is confident working inside the tools, making data-led optimisation decisions and translating performance into clear insights and actions.

Analytical and commercially minded, you'll be comfortable using SA360, Meta Ads Manager, GA4, Looker Studio and tag management solutions to monitor performance, uncover opportunities and improve acquisition and lead generation outcomes. You'll understand key performance metrics including CPA, ROAS and conversion rates, and use them to drive continuous campaign improvement.

Desired skills:

• Experience in insurance, financial services, technology, health or NDIS sectors
• Google Ads and/or Meta certifications
• In platform experience within a DSP such as The Trade Desk or similar
• Experience with customer data platforms, CRM integrations and marketing automation
• Experience building or transitioning media buying capabilities from agency-managed to in-house models
• Experience in developing and presenting media plans, recommendations and reports to stakeholders

Don't tick every box? If this role excites you and you bring relevant experience, we'd still love to hear from you.

Who we are

nib is a leader in private health insurance, disability support and health services, reshaping the industry through bold innovation, strategic disruption and trusted partnerships. We deliver great value health insurance and support services to protect, connect and empower you to access healthcare when and where you need.

We have a mission and vision of people enjoying better health. Through our success, we aspire to more prosperous and sustainable communities, helping members and travellers make more informed healthcare decisions and generally live healthier lives.

Diversity, equity and inclusion

We embrace a flexible working environment and welcome candidates who reflect the diversity of the communities in which we operate. We're committed to an environment where everyone has the autonomy and freedom to be their authentic selves, every day. We encourage Aboriginal and Torres Strait Islander peoples, people living with disability, veterans, LGBTQIA+ as well as culturally diverse community members to apply for open roles.

We're committed to creating an accessible recruitment process and employment experience. If you require adjustments to our online application, recruitment, selection and/or assessment process, or would like this advertisement in an alternative format, please contact us at nibemployment @nib.com.au.

Working at nib

Our hybrid working model offers flexibility to work from home or our purpose-built office Hubs, designed for focus, connection, and collaboration. We're committed to coming together with purpose.

Other benefits to support you at work (and play) include:

• New starter benefit to help set up a functional home workspace
• 50% discount on employee health insurance
• Opportunity to give back with paid volunteering leave supported by the nib foundation
• Access to our nib Well Program and corporate fitness discounts
• Access to employee share plans, short-term incentive program and life and salary continuance insurance benefits
• 18 weeks paid parental leave for all new parents regardless of carer status
• 5 days paid cultural leave for First Nations peoples
• 4 weeks paid gender affirmation leave for trans, gender diverse and intersex employees

The fine print

All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.

Next steps: If successful, you will receive an email from Sapia.ai inviting you to complete an online, chat-based assessment.