Performance Marketing Specialist

Dilate; Fremantle; On-site; AUD 90,000 - 130,000; Full time

Job summary

Dilate in Perth is seeking a Performance Marketing Specialist to own high-performing paid campaigns for a diverse client base. You’ll manage PPC across Google, Meta, LinkedIn, and Microsoft, conduct keyword research, monitor real-time data, optimise budgets, and drive ROI while collaborating with creative and strategy teams.

The ideal candidate has at least 3 years in a digital agency, strong analytics mindset, proficiency in ad platforms, and Google/Meta certifications.

Qualifications

• 3+ years of experience in a digital agency or similar environment.
• Proven track record managing multi-platform PPC campaigns.
• Certifications in Google Ads and Meta (Facebook) are preferred.

Responsibilities

• Plan, implement and manage PPC campaigns across Google, Meta, LinkedIn, and Microsoft Ads.
• Conduct keyword research, competitor analysis, and audience targeting to maximise ROI.
• Continuously monitor campaigns and use real-time data to improve performance.
• Set and manage campaign budgets to meet client goals.
• Conduct A/B testing of creatives, structure, bidding strategies and landing pages.
• Collaborate with internal teams on creative, strategy, and tracking implementation.
• Review and optimise landing pages to enhance user journeys and conversions.
• Report on performance with clear insights and storytelling.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

PPC optimization

Budget management

A/B testing

Keyword research

Job description

Hey! We’re Dilate, one of Perth’s biggest Digital Marketing Agencies with an impressive, diverse client list and a world-class, global team.

It’s our mission to do great marketing for great businesses - ethically, strategically, and in a way that benefits everyone. We want our clients to win, their customers to win, and our employees to win.

We’re on the lookout for a talented Performance Marketing Specialist to join our team and take ownership of high-performance paid campaigns across a wide range of clients and industries. This is a strategic, hands-on role for someone who loves turning data into results and thrives in a fast-paced digital environment.

Maybe you’re looking for your next challenge, or maybe you’re searching for a place that’s big on purpose, trust, and good vibes. Either way, if you’ve got the skills and a passion for performance marketing, read on.

So, the job.

You’ll be responsible for three core pillars: Ad Account Performance, Budget Management, and Ongoing Optimisation.

• Plan, implement and manage PPC campaigns across Google, Meta, LinkedIn, Pinterest and more.
• Conduct keyword research, competitor analysis, and generate audience targeting to ensure every dollar works harder.
• Continuously monitor campaigns and use real-time data to improve performance.
• Set and manage campaign budgets to maximise ROI and meet client goals.
• Conduct A/B testing of creatives, campaign structure, bidding strategies, objectives and landing pages to drive better outcomes.
• Collaborate with internal teams on creative, strategy, and tracking implementation.
• Review and optimise landing pages to enhance the user journey and conversions.
• Report on performance with clarity and insight- turning metrics into meaningful stories.
• Stay up to date with the latest PPC trends, platform updates and best practices.

You

• Proven experience as a Performance Marketing Specialist, Strategist or similar in a digital agency environment for a minimum of 3 years.
• Deep knowledge of core platforms like Google Ads, Meta Ads , LinkedIn Ads, Microsoft Ads and others.
• Comfortable using keyword tools, bid management platforms, and analytics dashboards.
• Analytical mind that loves data but never loses sight of the user.
• Google Ads and Facebook Blueprint certifications.
• Able to work independently and juggle multiple client campaigns with ease.
• Strong communication and collaboration skills - you're great with people and even better with process.
• A results-driven approach and the ability to align performance with bigger client goals.

Why Dilate?

• At Dilate, you’ll be making a real impact. The businesses we work with genuinely succeed.
• Flexible working arrangements, including start/finish times and WFH days.
• Leadership that’s focused on your growth and career journey.
• Ongoing training, learning budgets, and professional development.
• Dilate’s the most comfortable place you’ll ever be uncomfortable. We want you to push yourself, and push what’s possible—and we’ve always got your back.
• A collaborative, creative, and fun team culture where people genuinely love what they do.
• We live by our ‘better every day’ philosophy—it shapes our work, team, and client relationships.

Please note this is not a remote position—we need you here in Perth, WA, with full Australian working rights to enable you to truly make your mark.