Social Media Specialist

Dilate; Fremantle; On-site; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible hours

WFH days

Learning budget

Career growth

Collaborative culture

Job summary

Dilate is seeking a Social Media Specialist to own social media strategy, content creation and performance across a diverse client base. You will develop platform-specific plans, create engaging content, and optimize campaigns to deliver measurable results.

Join a dynamic Perth-based agency that values growth, collaboration, and staying ahead of trends. You’ll work on multiple accounts with flexible working options and strong team support.

Qualifications

• Proven experience in social media management across multiple platforms.
• Strong knowledge of Facebook, Instagram, LinkedIn and TikTok.
• Experience using social media tools for scheduling and analytics.

Responsibilities

• Develop platform-specific social media strategies aligned with client objectives.
• Plan and execute social campaigns with content calendars.
• Create high-quality, platform-specific content including copy and video.
• Collaborate with design, strategy and paid media teams.
• Monitor KPIs and turn data into actionable insights.
• Report on social performance and align with client goals.

Skills

Social media management

Platforms knowledge

Content creation

Copywriting

Video editing

Analytics

Communication

Tools

Meta Business Suite

Hootsuite

Sprout

Later

Canva

CapCut

Adobe Suite

Job description

Hey! We’re Dilate, one of Perth’s biggest Digital Marketing Agencies with an impressive, diverse client list and an experienced, global team.

It’s our mission to do great marketing for great businesses - ethically, strategically, and in a way that benefits everyone. We want our clients to win, their customers to win, and our employees to win.

We’re on the lookout for a talented Social Media Specialist to join our team and take ownership of social media strategy, content and performance across a wide range of clients and industries. This is a strategic, hands‑on role for someone who knows social inside and out, loves creating great content, and gets excited by turning ideas and insights into measurable results.

Maybe you’re looking for your next challenge, or maybe you’re searching for a place that’s big on purpose, trust, and good vibes. Either way, if you’ve got the skills and passion for social media, read on.

So, the job.

You’ll be responsible for three core pillars:

Social Media Strategy, Content Creation, and Performance & Optimisation.

• Develop platform-specific social media strategies aligned with client objectives and campaign goals.
• Identify the right social channels - including Facebook, Instagram, LinkedIn and TikTok - to achieve different marketing objectives.
• Plan and execute social campaigns that work alongside our broader content and marketing strategies.
• Create high-quality, platform-specific content including static creative, copy, video capture and editing.
• Develop and manage content calendars to ensure consistent and timely delivery across social platforms.
• Adapt content, messaging and creative formats to suit different platforms while maintaining a consistent brand voice.
• Collaborate with design, copywriting, strategy and paid media teams to repurpose assets and deliver cohesive campaigns.
• Stay on top of platform algorithms, trends, updates and emerging opportunities to keep clients ahead of the game.
• Monitor KPIs including reach, impressions, engagement, follower growth, click‑through rates, website traffic and conversions.
• Test different content formats, messaging, posting times and creative to understand what resonates with each audience.
• Analyse performance data and turn insights into clear, actionable recommendations.
• Report on social performance and demonstrate how activity is contributing to client objectives.

• Proven experience in social media management, preferably within a digital marketing agency environment.
• Strong knowledge of major social platforms including Facebook, Instagram, LinkedIn and TikTok.
• Experience using social media management and scheduling tools such as Meta Business Suite, Hootsuite, Sprout or Later.
• Strong content creation skills, including static design using Canva, CapCut, Adobe Suite or similar.
• Experience writing engaging social media copy with a strong understanding of tone and brand voice.
• Proven experience capturing and editing video content.
• An analytical mindset with the ability to interpret performance data and turn it into actionable insights.
• Highly organised, detail-oriented and comfortable managing multiple client accounts at once.
• Strong communication and copywriting skills - you're great with people and even better with words.
• Strategic thinking and the ability to connect social media opportunities with broader client business goals.
• A genuine passion for social media, content and staying ahead of what’s next.

Why Dilate?

• At Dilate, you’ll be making a real impact. The businesses we work with genuinely succeed.
• Flexible working arrangements, including start/finish times and WFH days.
• Leadership that’s focused on your growth and career journey.
• Ongoing training, learning budgets, and professional development.
• Dilate’s the most comfortable place you’ll ever be uncomfortable. We want you to push yourself, and push what’s possible - and we’ve always got your back.
• A collaborative, creative, and fun team culture where people genuinely love what they do.
• We live by our ‘better every day’ mantra - it shapes our work, team, and client relationships.

Please note this is not a remote position - we need you here in Perth, WA, where you can truly make your mark.