Performance Marketer — Paid & Lifecycle

ZERO Markets; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

ZERO Markets is seeking a paid media specialist to plan, build and scale every paid channel we run, while owning the post-click tracking, CRM record and emails that turn prospects into funded customers.

You’ll own paid search and paid social, tracking with GTM and server-side attribution, optimize landing pages, and manage lifecycle emails in HubSpot. The role spans new channels and markets, including our European launch.

Qualifications

• 3–5 years running paid search and paid social, owning the accounts and accountable for the results.
• You’re at home in the tracking layer — GTM and conversion tracking at minimum, and you’ve built server-side and app attribution or you’re ready to own them.
• Hands‑on in HubSpot or similar — workflows, segmentation, email build, deliverability
• Strong with AI tooling, or keen to get there — using it to build, test, analyze and automate, not just to draft copy
• Financial services or another regulated category — where advertising goes through verification and approval

Responsibilities

• Paid media across Google, Meta, Apple Search Ads and other channels; structure, audiences, bidding, budget and daily optimization.
• Tracking and measurement using GTM, server-side tracking and conversion APIs; from click to funded customer.
• Landing pages and conversion testing across creative, audiences and funnel steps.
• Lifecycle and email campaigns in HubSpot: onboarding, funding assistance, reactivation, weekly newsletter.
• New channels and markets, including our European launch.

Skills

Paid media

Analytics

Email marketing

Tools

GTM

Server-side tracking

HubSpot

AI tooling

Job description

This is a paid media role with the rest of the funnel attached.

Paid acquisition is the core of it — you’ll plan, build and scale every paid channel we run. What makes it different is that you own what happens after the click as well: the tracking that proves it worked, the record it creates in the CRM, and the emails that turn that person into a funded customer.

Most marketers own one piece of that. We’re looking for the person who wants the whole loop.

What you’ll own

• Paid media — Google, Meta and Apple Search Ads, plus whichever channel you make the case for next. Structure, audiences, bidding, budget and daily optimization.
• Tracking and measurement — GTM, server-side, conversion APIs, app attribution. Click and install through to funded customer, and it’s yours to build.
• Landing pages and conversion — the pages your traffic lands on, and a constant testing program across creative, audiences and funnel steps.
• Lifecycle and email — HubSpot: onboarding, funding assistance, reactivation, and the weekly newsletter.
• New channels and markets — including our European launch.

Our content manager writes the copy and creative. You own everything that makes it work.

We’re deliberately AI-forward, and that’s the reason one person can own this much. The tooling does the repetitive part — reporting, creative variants, audience and copy iteration, first-pass analysis — so your time goes on the calls that actually move numbers. If you already work this way, you’ll move fast here.

What we’re looking for

• Around 3–5 years running paid search and paid social, owning the accounts and accountable for the results
• You’re at home in the tracking layer — GTM and conversion tracking at minimum, and you’ve either built server-side and app attribution or you’re ready to own them
• Hands‑on in HubSpot or similar — workflows, segmentation, email build, deliverability
• Strong with AI tooling, or keen to get there — using it to build, test, analyze and automate, not just to draft copy
• Financial services or another regulated category — super, banking, insurance, digital assets — where advertising goes through verification and approval

If you’ve built the campaign, wired up the tracking and shipped the follow‑up email in the same week — and liked it that way — you’ll enjoy this. Owning the full funnel here is the design, not a small‑team accident.

Few people are equally strong across all of it. Tell us where you’re strongest — we’d rather shape the role around the right person than hold out for a perfect match.

Nice to have

• App install campaigns and Apple Search Ads
• A channel you launched beyond search and social — native, programmatic, CTV, media partnerships
• Enough HTML and CSS to fix an email template yourself
• Campaigns run in more than one market

Why this one

Small team, investing platform, Australian and European customers, with more to come across the equities and self‑managed super space.

Marketing here is early, so you build the machine rather than inherit it. You’ll report to the Growth Manager and have real say in where budget goes, because you’ll be the one who can prove what works. As the product range and markets grow, the role grows with them.