Paid Media Specialist

David Jones Ltd.; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work

Parental leave

Employee discounts

Birthday leave

CSR programs

Training & development

Competitive remuneration

Job summary

David Jones is seeking a technically strong Paid Media Specialist to build the operational foundations for in-house paid media excellence. You will own setup, trafficking, tracking and QA across search, social and programmatic channels, reporting to the Head of Paid Media.

You’ll manage SA360 bid strategies, tags and UTM frameworks, optimise campaigns and ensure timely launches while collaborating with a distributed team to drive performance and commercial outcomes.

Qualifications

• Experience in campaign trafficking, ad operations or paid media execution across multiple platforms.
• Strong working knowledge of Google Ads, SA360 and Meta Ads Manager.
• Practical experience managing SA360 bid strategies, automated rules, pacing and optimisation workflows.
• Experience implementing campaign tags, conversion tracking and UTM frameworks.
• A meticulous approach to quality assurance and campaign accuracy.

Responsibilities

• Owning the end-to-end setup, trafficking and quality assurance of paid media campaigns across search, social and programmatic platforms.
• Building, optimising and troubleshooting Google Ads Search campaigns.
• Managing SA360 bid strategies, automated rules, budget pacing, inventory and campaign optimisation workflows.
• Translating campaign briefs into technically sound builds that support performance objectives.
• Monitoring live campaigns for delivery, pacing and technical issues, and resolving problems quickly.

Skills

Campaign trafficking

Ad operations

Paid media execution

Google Ads

SA360

Meta Ads Manager

Bid strategies

Tracking & UTM

Quality assurance

Troubleshooting

Communication

Collaboration

Education

Relevant degree

Google Ads Certification

Meta Blueprint Certification

Tools

SA360

DV360

The Trade Desk

Job description

David Jones is bringing more of its paid media capability in-house, and we’re looking for a technically strong Paid Media Specialist to help build the operational foundations that will make it a success.

Reporting to the Head of Paid Media, you’ll be the operational backbone of the team, taking ownership of campaign setup, trafficking, tracking and quality assurance across search, social and programmatic channels.

This is an exciting opportunity for someone who loves the detail behind high-performing campaigns. You’ll ensure every campaign is built accurately, launches on time and delivers against its brief, giving the wider team the confidence to focus on strategy, optimisation and commercial outcomes.

What will the role involve?

• Owning the end-to-end setup, trafficking and quality assurance of paid media campaigns across search, social and programmatic platforms
• Building, optimising and troubleshooting Google Ads Search campaigns
• Managing SA360 bid strategies, automated rules, budget pacing, inventory and campaign optimisation workflows
• Applying your expertise across match types, audience layering, responsive search ads, extensions, conversion actions and automated bidding
• Reviewing campaign builds, creative assets, ad copy, targeting, tracking tags and UTM structures before launch
• Managing tag implementation and tracking infrastructure to support accurate data capture and attribution
• Translating campaign briefs into technically sound builds that support performance objectives
• Monitoring live campaigns for delivery, pacing and technical issues, and resolving problems quickly
• Maintaining clear campaign naming conventions, account structures and documentation
• Identifying opportunities to improve trafficking workflows, QA processes and team efficiency

What are we looking for?

You’ll be a hands‑on paid media professional who takes pride in getting the detail right. You’re organised, proactive and comfortable managing multiple campaign builds and deadlines in a fast-moving environment.

You’ll bring:

• Experience in campaign trafficking, ad operations or paid media execution across multiple platforms
• Strong working knowledge of Google Ads, SA360 and Meta Ads Manager
• Practical experience managing SA360 bid strategies, automated rules, pacing and optimisation workflows
• Experience implementing campaign tags, conversion tracking and UTM frameworks
• A meticulous approach to quality assurance and campaign accuracy
• The ability to troubleshoot technical issues and find practical solutions
• Strong organisation and prioritisation skills
• Clear, proactive communication and the confidence to flag risks or issues early
• A collaborative approach and the ability to work effectively across a distributed team

Experience with DV360, The Trade Desk or another DSP would be highly regarded, as would exposure to retail, e‑commerce or agency campaign environments.

A relevant degree and Google Ads or Meta Blueprint certification are preferred but not essential. We’re most interested in your hands‑on platform capability, attention to detail and ability to deliver high-quality work.

Why work for us?

Our purpose at David Jones is to ‘inspire like no other’, and culturally we aspire to be THRIVING. In our thriving culture, our people will be at their best as individuals and as teams. Our thriving cultural foundations are defined by the behaviours each and every one of us display. It’s our commitment and responsibility to ensure that as individuals and as a collective, that we are living our cultural foundations.

• Unique opportunity to be part of a highly engaged, successful team, focused on the transformation of an iconic Australian brand
• A competitive remuneration package including performance-based incentives
• Hybrid working arrangements in office and from home that provide appropriate work/life balance
• Parental leave policy of 18-weeks paid leave for the primary carer, and 3-weeks paid leave for the supporting partner
• Generous employee discounts across David Jones and access to partner benefits
• An additional day of leave for your birthday along with time to support charitable work
• Opportunities to support community partnerships across our Corporate Social Responsibility program
• Be a member of a company committed to sustainable practices, driving change in the retail landscape
• Ongoing training and development to pursue individual ambitions

About Us

Since 1838, David Jones’ limitless quest for innovation and progress established the brand as Australia’s original influencer in fashion and lifestyle. Having revolutionised the way Australians shop, David Jones’ creation of a social centre inspired and created lasting memories for past, present and future generations. Today, our vision to inspire Like No Other drives us to continue this legacy in our ambitious purpose to be the destination that inspires, with experiences and services Like No Other.

Our Thriving cultural pillars inspire our people to deliver on our vision and purpose. We are Customer Obsessed; curious to understand and dedicated to delighting them with seamless solutions as one team. We care for our people, customers, partners and community by creating Inclusive environments through belonging and respect. We Empower with implied trust to act with integrity, value our unique skills and be accountable for our decisions. We constantly seek Innovative ways of improving, changing and exploring ways that we can inspire.

David Jones is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.