Outbound Sales Representative

Blank Theory; City of Melbourne; On-site; AUD 60,000 - 80,000; Full time

Job summary

Blank Theory is seeking an Outbound SDR to join our growing team in Melbourne. This role focuses on booking meetings with dealership decision-makers through a structured and repeatable process. Applicants should possess strong attention to detail, excellent communication skills, and a resilient attitude towards outbound outreach.

Experience in outbound sales is preferred but not mandatory. The position requires consistent daily activity to achieve targets, with a focus on maintaining CRM accuracy and quality of communication.

Qualifications

• Previous experience in SDR, appointment setting, or outbound sales preferred.
• Comfortable making high-volume outbound calls.
• Strong written English and clear speaking ability.

Responsibilities

• Identify and engage prospects via outbound calls, LinkedIn, email.
• Book qualified, decision-maker discovery meetings for the Head of Sales.
• Maintain accurate CRM records after every interaction.

Skills

Attention to detail

Process-driven

Excellent communication skills

Resilient to rejection

Time management

Tools

CRM systems (HubSpot, Salesforce, Apollo)

Job description

Location: On-site at our office.

You’ll be part of an outbound pilot we’re building into a permanent department. We’re looking for a disciplined, process-driven Outbound SDR to book attended, decision-maker meetings for our Head of Sales. This role is focused on structured outbound engagement and follow-up, not closing. The offer is consistent and the process is defined.

This is a growth role within a fast-paced digital marketing environment where consistency, focus, and execution matter more than hype or personality.

Key Responsibilities

• Identify and engage prospects via outbound calls, LinkedIn, email, and sequences
• You’ll be reaching dealership decision-makers (GM / Dealer Principal / Marketing lead)
• Book qualified, decision-maker discovery meetings for the Head of Sales
• Follow a strict outreach and follow-up process daily
• Maintain accurate CRM records and call notes after every interaction
• Handle gatekeepers professionally and persistently
• Execute daily activity targets (calls, emails, LinkedIn touches, follow-ups)
• Work from target account lists; do light account research when required
• Provide clear voice-to-text summaries after calls (successful, blocked, or no answer)
• Maintain consistent pipeline hygiene and reporting

Who This Role is For

This role is structured by design. You’ll run a repeatable daily outreach process and be measured on consistency, meeting quality, and CRM accuracy.

• Highly diligent and reliable
• Strong attention to detail
• Process-driven and coachable
• Excellent communication skills (written and verbal)
• Resilient to rejection and comfortable with outbound outreach
• Able to stay focused on repetitive tasks without losing quality
• Strong time management and self-discipline
• Professional and confident on the phone

Requirements

• Previous experience in SDR, appointment setting, or outbound sales (preferred but not mandatory)
• Comfortable making high-volume outbound calls and sending outreach
• Experience using CRM systems (HubSpot, Salesforce, Apollo, etc.) is a plus
• Ability to follow scripts, frameworks, and internal processes
• Strong written English and clear speaking ability

Performance Expectations

• Meetings booked with qualified dealership decision-makers (GM / Dealer Principal / Marketing lead)
• Daily activity consistency (not just bursts of effort)
• CRM accuracy and quality of notes
• Follow-up discipline and process adherence

What Success Looks Like in This Role (Weekly scorecard)

• Meetings booked with decision-makers (quality first)
• Show rate (attended meetings)
• Rejection reasons tracked (wrong contact / not ICP / not ready)
• CRM hygiene: every activity logged with outcome + next step

Important Note (Please Read Before Applying)

This role is structured and repeatable. If you prefer unstructured, fast-changing work, this won’t be a fit.

BONUS (Nice to Have)

• Experience in B2B outbound sales
• Experience targeting dealership decision-makers (GM / Dealer Principal / Head of Marketing)
• Familiarity with digital marketing or agency environments

If you would like to have a confidential conversation about the role, you can email [e-mail]. Otherwise, please apply and our team will be in contact.