Organic & Ai Manager

Havas Media Australia; New South Wales; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work schedule

Parental leave

Paid volunteer leave

Career development

Employee Resource Groups

Job summary

Havas Media Australia is seeking an experienced Organic & AI Visibility Manager to own end‑to‑end client delivery for organic and AI visibility. You will lead strategy, build GEO methodologies, own our AI platform, and train the team to deliver across multiple accounts.

You will report to the Organic & AI Director and collaborate with senior leaders on pitches, briefs and market‑first AI offerings while staying ahead of evolving AI surfaces and industry developments.

Qualifications

• 4+ years in SEO/organic with hands-on AI search work.
• Ability to explain LLM retrieval and grounding to CMOs.
• Experience with an AI visibility platform is preferred.
• Strong GA4, Search Console and SEMrush skills.

Responsibilities

• Lead client strategy, roadmaps, execution and reporting across organic and AI visibility.
• Own AI visibility practice and platform setup, prompts tracking and templates.
• Train the team and enable delivery of both organic and AI work.
• Support senior stakeholders with AI landscape briefings and pitches.
• Communicate complex AI concepts to non-technical audiences.
• Create reusable automations for briefs, schema, audits and reporting.

Skills

SEO/organic

AI visibility

RAG grounding

LLM retrieval

GA4 analytics

Google Search Console

SEMrush

Communication

Strategy leadership

Tools

Peec AI

Profound

Otterly

Job description

Job Description

Why work at HAVAS?

We're a Certified Great Place To Work. There Are Plenty Of Reasons Why, But These Are Some Of Our Favourites

• Industry leading parental leave
• Hybrid working: 3 office anchor days, 2 days working from home
• Flexible working, with core hours of 10am to 4pm on office anchor days
• Havas From Anywhere: work from anywhere for up to one month
• Hava Rest Days: 2 additional days off every year to recharge
• Paid volunteer leave
• Career development through leading internal and external providers
• A culture of belonging, supported by our Employee Resource Groups
• Sydney CBD location in the heart of The Rocks
• And so much more

The Opportunity

AI search is the next major shift in organic visibility and most brands don't have a strategy for it yet. Havas Media's Organic & AI Performance team is building that capability now, helping clients understand and grow their presence across Google AI Overviews, ChatGPT, Perplexity, Gemini and other AI surfaces, alongside best‑in‑class organic search. This is a rare opportunity to join a new‑model organic department at build stage: you won't inherit someone else's playbook, you'll write it. As our AI visibility specialist, you'll own the methodology, tooling and standards that make Havas Media the go‑to agency for AI search in Australia, while running your own portfolio of enterprise clients.

The Role

The Organic & AI Manager owns a portfolio of client accounts end‑to‑end across both organic search and AI visibility, and holds specialist ownership of AI visibility for the whole department — the deepest AI search practitioner in the team. With 4+ years of experience in SEO/organic and demonstrable hands‑on AI search work, this role leads strategy, delivery and reporting for a defined client book, while building the GEO methodology, owning our AI visibility platform, and training the wider team. You'll report to the Organic & AI Director and work closely with the Head of Organic & AI Performance on pitches, landscape briefings and the development of a market‑first AI visibility offering.

Key Responsibilities

• Client Delivery (Portfolio Ownership): Act as day‑to‑day delivery lead for a defined client book — strategy, roadmaps, execution and reporting. Deliver across the full service mix: technical SEO, content strategy, AI Overview optimisation, LLM brand presence, and entity and structured data strategy. Produce monthly insight‑led performance reporting using our portfolio of tools.
• AI Visibility Leadership (Specialist Ownership): Own the department's AI visibility practice. Set up and run our AI platform including prompt tracking design, competitor sets, and the reporting templates used across all clients. Build and maintain the GEO methodology: AI visibility audit frameworks, AI‑readable content standards, and zero‑click strategy playbooks.
• Team Enablement: Train the wider team on AI visibility delivery so the whole department delivers both organic and AI. Share learnings, tools and techniques through our workshop cadence and team meetings.
• New Business Support: Support the Head of Organic & AI Performance with technical substance for AI visibility pitches, proposals and AI search landscape briefings for senior client stakeholders.
• Client Communication: Build strong relationships at working‑team level, acting as a trusted advisor on organic and AI visibility strategy. Facilitate client workshops and clearly communicate complex AI search concepts to non‑technical audiences.
• AI‑Assisted Ways of Working: Use AI tools as the default in day‑to‑day delivery within our quality governance. Build simple, reusable automations for repetitive tasks (briefs, schema, audits, reporting) and share them with the team.
• Industry Knowledge: Stay at the forefront of the fastest‑moving space in search — AI platforms, GEO techniques and industry developments and contribute to agency thought leadership on AI search.

Required Skills & Experience

• 4+ years of experience in SEO/organic, with demonstrable hands‑on AI search work: AI Overview tracking, LLM visibility measurement, GEO or answer‑engine optimisation on real client accounts
• Working knowledge of how LLM retrieval and citation works (RAG, grounding, entity recognition) and the ability to explain it clearly to a CMO
• Experience with an AI visibility platform (Peec AI, Profound, Otterly or similar) strongly preferred
• Strong command of the organic analytics stack: GA4, Google Search Console, SEMrush
• Solid technical SEO and structured data foundations
• Excellent communication and presentation skills, with the ability to articulate complex technical concepts to non‑technical audiences
• Comfortable using AI tools in day‑to‑day delivery, with sound judgement on quality governance
• Strong analytical and problem‑solving skills, with the ability to manage multiple accounts and prioritise effectively
• A genuine curiosity about where AI search is heading and the drive to help define how brands respond

Who are we?

Havas Media is the media experience agency of the Havas Village. Our Organic & AI Performance team is repositioning what an organic practice looks like: integrated SEO and AI visibility, AI‑assisted ways of working, and a deliberate focus on the surfaces where brand discovery is moving. You'll join a small, senior, tight‑knit team at the ground floor of that build with the backing of one of Australia's leading media networks behind you.

About HAVAS

We invest in our team's success, wellbeing and growth. Here's what you can look forward to:

• Commitment to Growth: Training, professional development and clear career progression, including development through Havas University and industry programs.
• Flexible Hybrid Work: A balanced schedule combining in‑person collaboration at the Havas Village in Sydney with flexibility.
• Collaborative Village Model: Work alongside specialists across media, creative, PR and CX with direct access to leadership in a team built around client needs, not org charts.

Career-Defining Territory: Own a genuinely new specialism at the moment it matters with the case studies, award submissions and industry profile that come with it.

The Havas Village is a unique model — creative, digital, content, PR, media and partnerships, all under one roof. We build teams around our clients' needs, not our own structures, with offices in Sydney, Melbourne and Brisbane.

Our mission? To make a meaningful difference to the brands, businesses and lives of the people we work with. We're proud to be a Great Place to Work Certified company.

At HAVAS, we are committed to building a future that is inclusive to all, where you can bring your whole self to work and feel valued, respected, and supported to succeed. We encourage people from diverse backgrounds, identities, beliefs, age, and abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us.