Omnichannel E‑commerce Growth Lead

Frey Consulting Group

City of Melbourne

On-site

AUD 120,000 - 180,000

Full time

14 days+

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Job summary

Frey Consulting Group in Melbourne is seeking a senior E-commerce & Growth Manager to own the digital marketing strategy across online, retail, and wholesale channels. You will audit current spend, optimize ROI, and develop data-led strategies; lead a small marketing team and collaborate with agencies to expand omnichannel performance.

The role requires hands-on leadership, extensive Meta/Google expertise, and a track record in fashion or apparel environments.

Qualifications

Senior digital marketer with omnichannel experience spanning both e-commerce and physical retail.
Fluent in Meta Business Manager ecosystem including AI overrides and attribution.
Experience managing high-value campaigns at senior level.
Able to lead and communicate directly in a fast-paced owner-operator environment.
Experience in fashion, apparel, or comparable retail is highly desirable.

Responsibilities

Own end-to-end digital marketing strategy across e-commerce, bricks-and-mortar retail, and wholesale channels.
Audit current spend across Meta, Google, Google Merchant Centre, affiliates and influencer partnerships.
Identify ROI drivers and rebuild channel strategies for consistency and growth.
Manage two existing marketing team members; be a senior member of the business.
Lead campaigns across Meta, Google, YouTube, TikTok, and related tools, including influencer/affiliate activity.