New & Used BCI Sales Representative

Hastings Deering (Australia) Ltd; Toowoomba Regional; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Commission

Company vehicle

Training & development

Job summary

Hastings Deering (Australia) Ltd is seeking an experienced Sales Representative – New & Used Equipment to cover the Toowoomba region. You will own the territory, build strong customer relationships, identify opportunities, and drive sales of Cat® equipment across the region.

You will travel regularly, with a company vehicle, laptop and phone provided. The role emphasizes results, cross-selling, and ongoing customer engagement in a fast-paced environment.

Qualifications

• Proven experience in sales, preferably in heavy equipment, construction, or related industries.
• Strong relationship-building skills with customers and stakeholders.
• Growth mindset with ability to prospect and identify opportunities in existing accounts.

Responsibilities

• Own your territory by driving customer engagement, sales, and market share growth.
• Build strong relationships and develop long-term partnerships with customers.
• Grow new business by identifying prospects, scheduling meetings, and managing opportunities through the sales cycle.
• Develop strategic account plans with the Sales and Product Manager.
• Support equipment deliveries and coordinate handovers, demonstrations and follow-ups.
• Manage the sales pipeline with timely quotations and accurate CRM records.

Skills

Sales experience

Relationship building

Prospecting

Negotiation

Territory management

Technical aptitude

Tools

CRM software

Job description

Company : Hastings Deering (Australia) Ltd Build your sales career with Hastings Deering, where our people build something BIGGER! We are looking for an experienced Sales Representative – New & Used Equipment to join our high-performing Building Construction Industries team. In this permanent, full-time role, you’ll take ownership of a key sales territory in our Toowoomba region, building strong customer relationships, identifying new business opportunities and growing the presence of Cat® equipment across the region. We are ideally looking for someone who is driven, innovative and thrives in a dynamic, fast-paced environment, with a genuine passion for being out with customers and delivering results!

What you’ll be doing:

• Own your territory – drive customer engagement, sales performance and market share growth across your assigned region.
• Build strong customer relationships – develop trusted, long-term partnerships with existing customers while identifying opportunities to cross-sell and upsell.
• Grow new business – proactively identify prospects, schedule meetings, conduct sales calls and manage opportunities through the full sales cycle.
• Develop strategic account plans – partner with the Sales and Product Manager to develop and execute territory and key account strategies.
• Support equipment deliveries – coordinate customer handovers, machine walkarounds, technology demonstrations and post-delivery follow-up.
• Manage your sales pipeline – prepare timely and accurate quotations, maintain CRM records and ensure customer interactions and opportunities are effectively managed.

Regular travel is an important part of this role, so flexibility is essential. A company vehicle, laptop and phone will be provided.

What you’ll bring:

• Proven sales experience – Experience in a Sales Representative or similar business development role, ideally within heavy equipment, construction, industrial or a related industry.
• Strong relationship-building skills – Demonstrated ability to build trusted, mutually beneficial relationships with customers and key stakeholders.
• A growth mindset – Confidence prospecting for new business and identifying opportunities within existing accounts.
• A strong track record of results – Proven ability to achieve or exceed sales targets, profitability objectives and market share goals.
• Commercial acumen – Confidence managing quotations, opportunities, negotiations and the end-to-end sales process.
• Strong organisation and follow-through – The ability to effectively manage a geographically diverse territory, customer commitments and competing priorities.
• A genuine passion for sales – A proactive, customer-focused approach with the drive to build business and deliver results.
• Technical acumen – While not essential, technical aptitude and an understanding of heavy machinery or construction equipment would be highly advantageous.

Who are we and why work with us?

Hastings Deering is proud to be one of the top five Caterpillar dealerships globally.

We sell, rent, and provide support and parts distribution services for Cat® products across a range of industries, including resources, general construction, civil transport and commercial construction, power systems, government, primary industries and marine.

We have more than 3,500 employees across 23 business service centres throughout Queensland, Northern Territory, Papua New Guinea, the Solomon Islands and New Caledonia, with our headquarters based in Brisbane, Australia.

When you join our team at Hastings Deering, you’ll benefit from:

• Competitive Salary & Commission – A rewarding salary package and generous commission structure, with annual salary reviews.
• Company Vehicle & Tools – Company vehicle, laptop and phone provided to support you on the road.
• Stable & Long-Term Career – Enjoy the security and opportunities that come with working for a leading Caterpillar dealership.
• Career Development – Access ongoing training, support and opportunities to grow your career.
• Health & Wellbeing Support – Employee Assistance Program and benefits designed to support you and your family.
• Employee Discounts – Access discounts across private health insurance, vehicles, travel and more.
• Team & Culture – Join a collaborative, high-performing team focused on customer outcomes and success.
• Global Opportunities – Access broader career opportunities across the Sime network.

Sime is a trusted partner to more than 60 leading automotive and industrial equipment brands across the Asia Pacific region.

Operating in 18 countries and territories, we deliver sustainable value by bringing world-class products and solutions that support the region’s mobility, growth and development.

With approximately 30,000 employees across our international footprint, Sime is listed on the main market of Bursa Malaysia.

To explore exciting career opportunities in our Motors operations in Australia, click the link below: Sime Motors Australia Career Site