New Homes Editor

Jobtailor; City of Melbourne; On-site; AUD 150,000 - 190,000; Full time

Job summary

realestate.com.au is seeking an industry-leading Head of New Homes Content to articulate vision and drive both sponsored and organic editorial strategies. You will own the content roadmap, oversee production across editorial, podcast, social and video, and guide a team of three producers to hit revenue and audience targets.

Using data, SEO, and market insights, you will partner with Sales, Lifecycle, Product, and Developer teams to shape premium client packages, influence strategy, and deliver

Qualifications

• 8+ years editorial content production experience across print, magazines, and/or digital.
• Ability to create, execute, and lead a strategic content plan.
• Strong project management skills, including conceptualization, alignment, planning resources, deadlines, and analysis.
• Great interpersonal skills to influence, negotiate, and build relationships.
• Experience managing freelance writers and contributors to deliver high-quality work to deadline.
• Commercial mindset with a proven track record of aligning editorial strategies to revenue and business growth objectives.
• Proficiency in WordPress; experience with Flourish/Tableau is a bonus.
• Experience contributing to high-value sales conversations and post-campaign reviews.

Responsibilities

• Lead the New Homes content initiative for realestate.com.au.
• Articulate and drive the vision, strategy, production, and results for sponsored and organic New Homes editorial content.
• Ideate and manage a content roadmap across multiple platforms.
• Assess performance and optimize strategy to meet OKRs.
• Lead the concepting and development of editorial, podcast, social, and video content.
• Use data, SEO, cultural, and social insights to develop content.
• Lead the Developer Content Marketing target by identifying opportunities and assisting with editorial production.
• Manage a team of three content producers and specialists to deliver revenue and audience targets.
• Collaborate with Lifecycle, Product, and Developer teams to engage the property-savvy audience.
• Build relationships with apartment developers, home builders, and land developers to drive brand value and revenue pipeline.
• Develop thought-leadership presentations and editorial insights on media trends, property, building, and new-home industry trends.
• Partner with Sales and Account Management teams to identify content opportunities and contribute to revenue growth.
• Support topline strategies positioning REA as a leading content partner for major developers.
• Provide content performance insights, presentations, and recommendations to Sales teams.
• Assist in shaping bespoke content packages and proposals for premium clients.
• Represent the New Homes content vision in sales pitches and strategic planning sessions.

Skills

Editorial leadership

Strategic planning

Project management

Stakeholder management

Freelance management

WordPress

Tools

WordPress

Flourish

Tableau

AI Content Creation

Social amplification

Job description

• Lead the New Homes content initiative for realestate.com.au
• Articulate and drive the vision, strategy, production, and results for sponsored and organic New Homes editorial content
• Ideate and manage a content roadmap across multiple platforms
• Assess performance and optimize strategy to meet OKRs
• Lead the concepting and development of editorial, podcast, social, and video content
• Use data, SEO, cultural, and social insights to develop content
• Lead the Developer Content Marketing target by identifying opportunities and assisting with editorial production
• Manage a team of three content producers and specialists to deliver revenue and audience targets
• Collaborate with Lifecycle, Product, and Developer teams to engage the property-savvy audience
• Build relationships with apartment developers, home builders, and land developers to drive brand value and revenue pipeline
• Develop thought-leadership presentations and editorial insights on media trends, property, building, and new-home industry trends
• Partner with Sales and Account Management teams to identify content opportunities and contribute to revenue growth
• Support topline strategies positioning REA as a leading content partner for major developers
• Provide content performance insights, presentations, and recommendations to Sales teams
• Assist in shaping bespoke content packages and proposals for premium clients
• Represent the New Homes content vision in sales pitches and strategic planning sessions

Requirements

• 8+ years of experience in editorial content production across print, magazines, and/or digital
• Proven ability to create, execute, and lead a strategic content plan
• Strong project management skills, including conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations
• Great interpersonal skills, including the ability to influence, negotiate, and build relationships
• Experience managing freelance writers and contributors to deliver high-quality work to deadline
• Ability to prioritize content for maximum impact and balance current and future-state work
• Ownership, problem-solv­ing ability, and high accountability in independent and team initiatives
• Commercial mindset with a proven track record of aligning editorial strategies to revenue and business growth objectives
• Ability to balance creative excellence with commercial outcomes
• Experience contributing to high-value sales conversations, strategy presentations, and post-campaign reviews for tier-one clients
• Exceptional skills in WordPress
• Experience in Flourish and Tableau is a bonus
• Social amplification management is an added bonus
• Experience working with AI content creation is an added bonus

Core Competencies

Demonstrates expertise in leading editorial content initiatives, managing teams, and developing strategic content plans that align with revenue growth objectives. Proficient in utilizing data and insights to optimize content performance across various platforms.

Highest-signal resume keywords

• Editorial Content Production
• Strategic Content Planning
• Project Management
• Team Leadership
• WordPress Proficiency

Hard Skills

• Content Development
• SEO Optimization
• Data Analysis
• Content Roadmap Management
• Performance Assessment
• Editorial Production
• Sales Strategy Contribution
• Content Performance Insights
• Creative Excellence
• Commercial Mindset

Soft Skills

• Interpersonal Skills
• Influencing
• Negotiation
• Relationship Building
• Problem‑Solving

Industry Keywords

• New Homes
• Real Estate
• Content Marketing
• Media Trends
• Property Industry

Tools & Technologies

• WordPress
• Flourish
• Tableau
• AI Content Creation
• Social Amplification Management