New Homes Editor

REA Group Melbourne, AUS; City of Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid and flexible working

Birthday leave

Parental leave

Hackdays

Job summary

REA Group Melbourne is seeking an Editor to lead the New Homes editorial strategy, delivering sponsored and organic content across platforms. You will shape the content roadmap, manage a small team of producers, and collaborate with Sales to align editorial with revenue objectives.

You will leverage SEO, data, and industry insights to produce compelling editorial, podcasts, social, and video content that supports a strong engagement with home buyers and developers.

Qualifications

• 8+ years of experience in editorial content production across print, magazines, and/or digital.
• Strategic thinker with ability to create, execute, and lead a strategic content plan.
• Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.
• Great interpersonal skills – the ability to influence, negotiate, and build relationships.
• Contributor management – this role will need to manage the freelance writers to deliver high-quality work to deadline.
• Commercially minded, with a proven track record of aligning editorial strategies to revenue and business growth objectives.
• Ability to balance creative excellence with commercial outcomes, ensuring content delivers both audience engagement and client value.

Responsibilities

• Articulate and drive the vision, strategy, production and results for a New Homes editorial (sponsored and organic) strategy to engage and connect with home buyers.
• Ideate and manage a content roadmap for both sponsored and organic content across multiple platforms assessing performance and optimising strategy to ensure OKR’s are met
• Lead the concepting and development of original and engaging editorial, podcast, social and video content
• Harness data, SEO, cultural and social insights to ideate content that drives the great result
• Lead the Developer Content Marketing target by nurturing and identifying opportunities and assisting with editorial production when necessary
• Manage a team of three content producers and specialist to deliver to a revenue and audience targets.
• Work closely with the Lifecycle, Product and Developer teams with the aim to maximise our engage of property-savvy audience with up-to-date guides and editorials
• Developer strong relationship with apartment developers, home builders, and land developers driving REA Group brand depth, value add and revenue pipeline.
• Have a deep understanding media trends and insights combined with property and building/new home industry that can be harnessed into thought‑leadership presentations and editorial insights to assist Sales teams to effectively articulate trends and consumer market sentiment
• Partner with Sales and Account Management teams to identify content opportunities that strengthen tier-one client relationships and contribute to revenue growth targets.
• Support the development and execution of topline strategies that position REA as the leading content partner for major developers, ensuring editorial output aligns with client commercial objectives.
• New Homes Expert: provide content performance insights, insight presentations and recommendations to Sales teams to demonstrate ROI and inspire future investment.
• Assist in shaping bespoke content packages and proposals for premium clients, incorporating editorial innovation and audience insights.
• Represent the New Homes content vision in key sales pitches and strategic planning sessions, influencing client spend.

Skills

Editorial strategy

Strategic thinking

Project management

Stakeholder management

Interpersonal skills

Contributor management

Client relationships

WordPress

Flourish

Tableau

AI content creation

Tools

WordPress

Flourish

Tableau

AI content creation

Job description

17d ago , from News Corp Australia - Contract Positions

With bold and ambitious goals, REA Group (https://www.rea-group.com/about-us/about-rea-group/) is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Content Marketing team creates content that helps our property savvy audience achieve their home goals seamlessly through editorials, videos, podcasts and branded content. As a key member of our Content and Growth team you will experience interesting and challenging work. Our team helps set the brand vision for our company - what our identity stands for, how we educate the property market through the right data and insights and how best to communicate stories that matter.

We are looking for a star Editor to serve as our expert in the New Homes category on realestate.com.au . They will confidently craft and execute the strategic content plan to deliver the latest in New Homes information, data, guides, and news to our audience.

What you’ll be doing

Alongside the EM of Content Marketing, articulate and drive the vision, strategy, production and results for a New Homes editorial (sponsored and organic) strategy to engage and connect with home buyers.

Ideate and manage a content roadmap for both sponsored and organic content across multiple platforms assessing performance and optimising strategy to ensure OKR’s are met

Lead the concepting and development of original and engaging editorial, podcast, social and video content

Harness data, SEO, cultural and social insights to ideate content that drives the great result

Lead the Developer Content Marketing target by nurturing and identifying opportunities and assisting with editorial production when necessary

Manage a team of three content producers and specialist to deliver to a revenue and audience targets.

Work closely with the Lifecycle, Product and Developer teams with the aim to maximise our engage of property-savvy audience with up-to-date guides and editorials

Developer strong relationship with apartment developers, home builders, and land developers driving REA Group brand depth, value add and revenue pipeline.

Have a deep understanding media trends and insights combined with property and building/new home industry that can be harnessed into thought‑leadership presentations and editorial insights to assist Sales teams to effectively articulate trends and consumer market sentiment

Partner with Sales and Account Management teams to identify content opportunities that strengthen tier-one client relationships and contribute to revenue growth targets.

Support the development and execution of topline strategies that position REA as the leading content partner for major developers, ensuring editorial output aligns with client commercial objectives.

New Homes Expert: provide content performance insights, insight presentations and recommendations to Sales teams to demonstrate ROI and inspire future investment.

Assist in shaping bespoke content packages and proposals for premium clients, incorporating editorial innovation and audience insights.

Represent the New Homes content vision in key sales pitches and strategic planning sessions, influencing client spend.

Who we’re looking for…

8+ years of experience in editorial content production across print, magazines, and/or digital.

A strategic thinker with proven experience in the ability to create, execute, and lead a strategic content plan.

Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations

Great interpersonal skills – the ability to influence, negotiate, and build relationships.

Contributor management – this role will need to manage the freelance writers to deliver high-quality work to deadline.

The ability to ruthlessly prioritise, focusing on content that will drive the biggest impact, and balancing work between current and future state

Can take ownership, are a problem solver, and have a high level of accountability in both independent and team initiatives

Commercially minded, with a proven track record of aligning editorial strategies to revenue and business growth objectives.

Ability to balance creative excellence with commercial outcomes, ensuring content delivers both audience engagement and client value.

Experience contributing to high-value sales conversations, strategy presentations, and post-campaign reviews for tier-one clients.

Exceptional skills in WordPress, with experience in Flourish and Tableau as a bonus.

Added bonus – social amplification management

Added bonus – experience working with AI content creation

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits (https://www.rea-group.com/about-us/news-and-insights/blog/how-we-help-our-people/) include:

A hybrid and flexible approach to working

Flexible leave options including, birthday leave and purchase additional leave

Flexible parental leave offering for primary and secondary carers

Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity

Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood! (https://rea.to/careers-talentneighbourhood)