National Sales Manager, Blackwoods

Workwear Group; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working

Work from home

Salary and benefits

Brand discounts

Career development

Wellbeing program Thrive

Learning hub

Job summary

Workwear Group based in Sydney's Silverwater site is seeking a National Sales Manager to deepen the Blackwoods partnership and drive sustainable growth. You will lead a high‑performing sales team, set strategy with senior leaders, and coordinate cross‑functional actions to deliver profitable outcomes.

Reporting to the Head Of Sales, Wholesale, you will own the relationship with Blackwoods, manage revenue targets and margins, and champion customer value across categories while aligning Supply

Qualifications

• 8+ years B2B sales/commercial experience.
• 3+ years sales leadership or strategic account management.
• Proven ability to lead and develop high-performing teams.

Responsibilities

• Own the overall Blackwoods relationship and act as the primary senior commercial contact. Build trusted relationships across Blackwoods sales, category, operations and leadership.
• Deliver agreed revenue, gross margin and profitability targets. Identify growth opportunities across categories, branches, contracts and end-users, with clear plans to increase WWG share of wallet.
• Develop and execute the Blackwoods strategic account/JBP, translating WWG and Blackwoods priorities into measurable initiatives, owners, milestones and commercial outcomes.
• Lead, coach and develop sales team. Set clear KPIs, expectations and priorities, manage performance and create a high-performing culture focused on customer outcomes and profitable growth.
• Lead key customer commercial discussions including pricing, ranging, promotions, margin, trading terms and investment. Ensure customer propositions create value for Blackwoods while delivering sustainable returns for WWG.
• Ensure the sales team provides accurate customer forecasts and visibility of promotions, tenders, new ranging and significant demand changes. Partner with Supply Chain and Demand Planning to improve availability and minimise stock/service risk.
• Be the internal voice of Blackwoods. Mobilise Supply Chain, Merchandising, Marketing, Finance, Customer Service and other WWG functions around agreed customer priorities and elevate barriers where required.
• Lead WWG/Blackwoods approach to end-user opportunities, tenders and contract conversions, work effectively with Blackwoods to win/retain business.

Skills

Strategic leadership

B2B sales

Account management

Team development

Job description

Based out of our Silverwater site in Sydney and reporting to the Head Of Sales, Wholesale, the National Sales Manager, will lead and strengthen the strategic partnership with Blackwoods, positioning WWG as a trusted and valued growth partner.

You will be responsible for delivering sustainable sales and profitable growth through strong commercial leadership, customer planning and execution. Lead, develop and inspire a high-performing sales team while mobilising the wider WWG business to deliver outstanding customer outcomes.

What you'll be doing:

• Own the overall Blackwoods relationship and act as the primary senior commercial contact. Build trusted relationships across Blackwoods sales, category, operations and leadership. Establish an effective engagement rhythm including strategic reviews and QBRs.


• Deliver agreed revenue, gross margin and profitability targets. Identify growth opportunities across categories, branches, contracts and end-users, with clear plans to increase WWG share of wallet


• Develop and execute the Blackwoods strategic account/JBP, translating WWG and Blackwoods priorities into measurable initiatives, owners, milestones and commercial outcomes.


• Lead, coach and develop sales team. Set clear KPIs, expectations and priorities, manage performance and create a high-performing culture focused on customer outcomes and profitable growth.


• Lead key customer commercial discussions including pricing, ranging, promotions, margin, trading terms and investment. Ensure customer propositions create value for Blackwoods while delivering sustainable returns for WWG.


• Ensure the sales team provides accurate customer forecasts and visibility of promotions, tenders, new ranging and significant demand changes. Partner with Supply Chain and Demand Planning to improve availability and minimise stock/service risk.


• Be the internal voice of Blackwoods. Mobilise Supply Chain, Merchandising, Marketing, Finance, Customer Service and other WWG functions around agreed customer priorities and elevate barriers where required.


• Lead WWG/Blackwoods approach to end-user opportunities, tenders and contract conversions, work effectively with Blackwoods to win/retain business.

Who we’re looking for

At Workwear Group, we value not only our great brands but also the people and teams that drive our success. In addition to technical skills, we seek team members who possess the following personable qualities:

• Customer obsessed: Builds deep, trusted customer relationships and maintains an unwavering focus on creating value for Blackwoods and WWG.


• Commercially driven: Demonstrates strong commercial judgement and actively identifies opportunities to deliver profitable, sustainable growth.


• Accountable: Takes ownership of outcomes, follows through on commitments and creates a strong culture of execution.


• Inspirational people leader: Sets clear expectations, coaches performance and creates an engaged, high-performing sales team.


• Influential collaborator: Builds strong internal and external relationships and effectively mobilises cross-functional support around customer priorities.


• Proactive and growth-oriented: Challenges the status quo, identifies opportunities early and brings new ideas and solutions to the customer.


• Resilient and authentic: Operates with integrity, remains constructive under pressure and builds credibility through consistent, transparent behaviour.

What we’re looking for

You will be an experienced people leader who can think strategically while remaining close to the operational detail.

You will be comfortable leading a developing team, providing clear direction and creating an environment where people can build their confidence and capability. You will also be able to work collaboratively with stakeholders, constructively challenge ideas and elevate issues when required.

You will bring:

• 8+ years B2B sales/commercial experience, ideally in workwear, PPE, industrial distribution, trade, safety, tools or a comparable sector.


• 3+ years sales leadership or strategic account management experience, with responsibility for both commercial outcomes and people.

What we offer

• The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.


• Flexible working environment, allowing for work from home day/s each week.


• A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee and NNT and Wesfarmers discount for Kmart, Bunnings, Officeworks and more.


• A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.


• Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.


• We Learn, a dedicated hub for all things learning and development.

We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of \"I Belong\" and are empowered to bring their whole selves to work.

You can follow us on LinkedIn or see our company careers page for more opportunities https://www.workweargroup.com.au/careers

Workwear Group is a recognised Veteran Employment Supporter we encourage you to advise us of any prior service through the recruitment process. We value the unique capabilities, leadership and lived experience veterans bring to our workforce, and we are committed to creating an environment where their skills can thrive.

Thank you for your interest in Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted. We are not seeking support for this recruitment, our inhouse recruitment have got it! Thanks