Business Development Manager

Workwear Group; Australia; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

50% brand discount on Hard Yakka, King

Wesfarmers discount for Kmart, Bunnies

Flexible work from home days

Job summary

Workwear Group is seeking a Business Development Manager in Australia to own a diverse wholesale territory and grow brand presence for KingGee, Hard Yakka and NNT. You will develop strategic territory plans, drive growth, and ensure our brands stand out on shelves and in customers' minds.

You’ll lead initiatives to increase sales, demonstrate products, and represent the brands at trade shows, while staying ahead of market trends and delivering excellent customer service.

Qualifications

• 4+ years in a similar role such as account management or business development.

Responsibilities

• Develop efficient territory plans and call cycles to maximise sales opportunities.
• Plan and execute customer growth initiatives to increase sales and market share.
• Meet or exceed sales, margin, and share targets.
• Lead product demonstrations for customers to enhance knowledge and engagement.
• Represent the company at trade shows, conferences, and training sessions.
• Grow brand presence in-store and improve product visibility.
• Maintain strong customer relationships and deliver exceptional service.

Skills

Territory planning

Account management

Relationship building

Sales strategy

Customer service

Job description

About Us

Workwear Group (WWG) is part of Wesfarmers Industrial & Safety a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, our three iconic brands - KingGee, Hard Yakka and NNT - have been in the business of delivering workwear since the late 1920's.

We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas and sustainability practices.

We work as one team. We put our customers first and are passionate about what we do. Joining WWG is an opportunity to thrive in an inspiring, safe, and inclusive community.

About the Role

Step into a pivotal role where your passion for building genuine relationships and elevating great brands takes centre stage. As our Business Development Manager, you will own a diverse territory of wholesale customers, strengthening partnerships, driving growth, and ensuring our iconic WWG brands stand out on the shelf and in the hearts of customers.

You’ll be the face of KingGee, Hard Yakka, and NNT in your region, proactively growing brand presence in-store, championing product visibility, and outmanoeuvring competitors through smart commercial thinking and exceptional service. From developing strategic territory plans to executing brand‑building initiatives, you’ll help shape how our products show up—and win—in a competitive market.

What you’ll be doing

• Develop efficient and effective territory plans and call cycles to maximize sales opportunities.
• Strategically plan and execute customer growth initiatives aimed at increasing sales and market share.
• Meet or exceed sales, margin, SOW (Share of Wallet), SOS (Share of Shelf), and SOV (Share of Voice) targets.
• Lead product and service demonstrations for customers and consumers, enhancing product knowledge and engagement.
• Confidently represent the company at trade shows, conferences, and training sessions to showcase products and services.
• Strategically optimize market share within the designated territory to ensure competitive advantage.
• Establish and maintain strong customer relationships, ensuring exceptional customer service and operational standards.
• Lead the development and enhancement of the product range to meet evolving market demands.
• Innovatively promote and activate the brand through targeted marketing efforts and campaigns.
• Stay informed about industry trends and competitors, adapting strategies to maintain a competitive edge.

Who we’re looking for

In addition to technical skills, we seek team members who possess the following personable qualities:

• Strong work ethic and are committed to showing up for a team.
• Openness to receive coaching and embrace self‑reflection and self‑growth.
• Accountability for your actions, and emotions, and actively venture beyond your comfort zone.
• Embrace innovation, take calculated risks, and inspire others to think outside the box.
• Ability to build meaningful relationships; we prioritise our customers. Balancing commercial goals with customer satisfaction is key.
• Ethical standards and demonstrating honesty and integrity in all interactions is fundamental to our team culture.

What we’re looking for

• 4+ years in a similar role, account management or business development.
• Strong customer service and relationship management skills.
• Proven examples of strong accountability and integrity.
• Experience supporting store managers and connecting with end users.
• Experience in the workwear industry is advantageous but not essential; working with a similar client group would be highly regarded.

What we offer

• The chance to join a great team of like‑minded, hard‑working people who are passionate about achieving our vision and the growth objectives of the company.
• Flexible working environment, allowing for work from home days each week.
• A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee and NNT and a 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
• A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
• Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
• We Learn, a dedicated hub for all things learning and development.

We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empowered to bring their whole selves to work.

Workwear Group is a recognised Veteran Employment Supporter. We encourage you to advise us of any prior service through the recruitment process. We value the unique capabilities, leadership and lived experience veterans bring to our workforce, and we are committed to creating an environment where their skills can thrive.

You can follow us on LinkedIn or see our company careers page for more opportunities: https://www.workweargroup.com.au/careers