National Sales Manager

Bapcor Limited; Melbourne; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Diverse career opportunities within Bæ

Discounts across Burson products and

Parental leave

Wellbeing support

Novated leasing

Paid birthday leave

Job summary

Burson Auto Parts, part of the Bapcor Group, is seeking a senior sales leader to drive growth across multiple brands and sites in Australia. You will lead strategic sales initiatives, manage key accounts, and inspire high-performing regional teams to outperform targets.

You will partner with the General Manager, forecast performance, and ensure safety compliance while expanding Burson's market share in the automotive aftermarket.

Qualifications

• Commercially astute leadership with market awareness.
• Senior level Sales Management in multi-branded/multi-site environments.
• Experience building, executing strategic and tactical sales plans.
• Knowledge of Health, Safety and Wellbeing in the workplace.
• Familiar with supply chain, inventory management and forecasting metrics.
• Process improvement and benchmarking understanding.
• Proven track record of high-performance cultures in multi-site groups.
• Sales and margin sense across market segments with service focus.
• Interest in e-commerce platforms including BI and CRM.

Responsibilities

• Lead in driving sales growth and expanding market share for Burson Auto Parts.
• Develop and execute strategic sales initiatives and account plans.
• Build relationships with key customers and cross-functional teams.
• Forecast, monitor and report on sales metrics and performance.
• Champion safety culture and ensure HSE compliance at branches.
• Recruit and develop regional teams; drive localised business plans.
• Collaborate with General Manager on regional growth strategies.
• Lead Salesforce initiatives and strategic account management.
• Support branch teams to exceed goals and deliver results.

Skills

Sales leadership

Multi-site management

Strategic planning

Forecasting & analytics

CRM & BI familiarity

HSE compliance

Team development

Operations knowledge

Customer-centric

Tools

CRM software

BI tools

E-commerce platforms

Job description

Burson are Australia07s preferred Trade Supplier of Parts, Tools, Accessories & Workshop Equipment

Australian Owned & Operated, we have over 220 stores nationwide, over 850 delivery vehicles and availability of over 500,000 parts. With first class knowledge and service, we are your local mechanical parts supplier.

You may not have heard of Bapcor, but you will know our brands.

Our businesses 3 including Burson, Autobarn, Midas, Truckline, BNT and JAS 3 are inside cars, on four-wheel drives and all over trucks.

We are an ASX listed company whose business spans the end-to-end aftermarket supply chain covering trade, retail, networks and service.

In joining our team, you073ll be welcomed into a supportive business with more than 900 locations and 5,000 team members across Australia, New Zealand and Thailand.

We are committed to creating a safe, inclusive environment where our people can thrive and do their best work.

We3re also passionate about our delivering for our customers, and living our values of:

• We do the right thing
• We are in it together
• We give a damn

Burson are Australia07s preferred Trade Supplier of Parts, Tools, Accessories & Workshop Equipment

Australian Owned & Operated, we have over 220 stores nationwide, over 850 delivery vehicles and availability of over 500,000 parts. With first class knowledge and service, we are your local mechanical parts supplier.

You may not have heard of Bapcor, but you will know our brands.

Our businesses 3 including Burson, Autobarn, Midas, Truckline, BNT and JAS 3 are inside cars, on four-wheel drives and all over trucks.

We are an ASX listed company whose business spans the end-to-end aftermarket supply chain covering trade, retail, networks and service.

In joining our team, you07ll be welcomed into a supportive business with more than 900 locations and 5,000 team members across Australia, New Zealand and Thailand.

We are committed to creating a safe, inclusive environment where our people can thrive and do their best work.

We3re also passionate about our delivering for our customers, and living our values of:

• We do the right thing
• We are in it together
• We give a damn
• We get it done

Job Description

Drive Growth. Lead Success. Build Lasting Customer Partnerships.

Take the lead in driving sales growth and expanding market share for Burson Auto Parts. In this dynamic role, you'll develop and execute strategic sales initiatives, build strong relationships with key customers, and inspire a high-performing team to deliver outstanding results. Working closely with cross-functional teams, you'll identify new business opportunities, optimise sales strategies, and help strengthen Burson's position as a leader in the automotive parts and accessories industry.

What You'll Be Doing

• Build strong customer relationships to identify market trends, service opportunities, and competitor activity.
• Drive sales performance through effective Salesforce initiatives and strategic account management.
• Monitor competitor activity and maintain a strong understanding of the automotive aftermarket and broader Bapcor network.
• Partner with the General Manager to deliver strategic business plans that drive regional growth and performance.
• Monitor, forecast, and report on key business metrics to achieve sales and operational targets.
• Work closely with branch teams to deliver results, exceed goals, and support long-term business success.
• Design, present and implement a robust business plans for each region in each budget period.
• Coach and review teams around delivering localised business plans and initiatives.
• Inspire high performance through authentic, transparent, and people-focused leadership.
• Proactively forecast workforce needs and recruit top talent to support regional growth.
• Champion a proactive safety culture by ensuring compliance with HSE policies, training, safe work practices, and incident reporting requirements.
• Maintain safe, organised, and compliant branch operations, including hazard management, emergency preparedness, and workplace safety standards.

Qualifications

• Bring a commercially astute, business-savvy approach demonstrating market-awareness and customer/people-centric leadership.
• Lead at a senior level in Sales Management multi-branded/Multi site business environments.
• Experienced in developing, implementing, and executing strategic, tactical, sales plans.
• Understanding of operational workplace Health, Safety and Wellbeing including Mental Health awareness.
• Familiar with supply chain, inventory management best practice, and associated metrics for Sales forecasting.
• Developed understanding of process improvement and benchmarking
• Proven builder of high-performance cultures in multi-site business
• Sales, margin understanding the needs of different market segments and stakeholders, whilst retaining an overall focus on service excellence and profit maximisation.
• Active knowledge and interest in e-Commerce platforms including Business Intelligence and CRM programmes

Additional Information

At Bapcor, we focus on what matters most for our customers, team members and the communities we serve. We go the extra mile to get the job done and always live our values.

In joining our team, you can access:

• Diverse career opportunities within the Bapcor Group
• Discounts across Bapcor products and services, including our Retail and Trade brands
• Industry leading policies to support your work/ life balance (gender neutral parental leave, purchase leave, volunteer leave etc.)
• Paid birthday leave
• Wellbeing support
• Novated leasing and more

We pride ourselves on our inclusive work environment, and encourage applications from people of all ages, cultures, gender identity, abilities and backgrounds, providing a recruitment experience that3s fair, free from bias and accessible.