Multimedia Designer

Hello kitty and friends cafe; City of Melbourne; On-site; AUD 85,000 - 95,000; Full time

Benefits offered by this job

Permanent full-time

Salary $85,000–$95,000 AUD

Superannuation

Job summary

Hello kitty and friends cafe in Melbourne is seeking a skilled Multimedia Designer to create engaging content across digital, retail and customer touchpoints. You will collaborate with marketing, management and operations to deliver multimedia assets for menus, merchandise launches, campaigns and events.

You will transform briefs into visuals, plan storyboards, and produce graphics, photography, video and motion graphics that align with brand and regional audiences in Australia and Asia.

Qualifications

• A Bachelor’s degree or higher in Multimedia Design, Digital Media, Graphic Design, or a related field.
• At least three years of professional multimedia design or digital content experience.
• Strong skills in digital design, photography, video editing, animation and motion graphics.
• Proficiency in Adobe Creative Cloud or equivalent design software.
• Experience producing multimedia content for websites, social media and digital platforms.
• Understanding of typography, composition, branding and digital design principles.
• Ability to translate briefs into effective multimedia content.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Strong communication and cross-cultural collaboration skills.
• Mandarin Chinese language skills would be highly regarded.

Responsibilities

• Consult with relevant teams to determine objectives, audiences and requirements of multimedia projects.
• Research design trends and formats relevant to hospitality, retail and character-themed experiences.
• Develop creative concepts for menu launches, merchandise releases, campaigns and events.
• Design and produce multimedia content combining graphics, photography, video, animation and sound.
• Create multimedia assets for websites, online retail, social media, digital ads and in-store displays.
• Produce and edit photography and video content featuring food, beverages, merchandise and spaces.
• Prepare storyboards, layouts, mock-ups, animations and motion graphics.
• Translate marketing briefs into effective multimedia materials for the audience.
• Adapt content for different platforms while maintaining brand consistency.
• Prepare concepts and presentations for internal review and brand approvals.
• Test and refine multimedia content for platforms and devices.
• Manage projects from concept to delivery and maintain digital assets.
• Monitor trends to support campaigns across Australia and Asia.

Skills

Creative design

Branding

Cross-cultural collaboration

Project management

Attention to detail

Education

Bachelor’s degree in Multimedia Design or related field

Tools

Adobe Creative Cloud

Photography/Video editing

Motion graphics

Job description

Hello kitty and friends cafe – Melbourne VIC

POP RETAIL ENTERPRISES PTY LTD operates the Hello Kitty and Friends Café in Melbourne, an immersive dining and retail destination inspired by Sanrio’s internationally recognised characters.

The café combines character-inspired food and beverages, exclusive merchandise, themed dining spaces, digital content, seasonal activations and special events to provide a distinctive hospitality and retail experience.

As our business and digital presence continue to grow, we are seeking an experienced Multimedia Designer to join our Melbourne team.

About the Role

The Multimedia Designer will plan, design and produce engaging multimedia content across the company’s digital, retail and customer-facing channels.

Working with management, marketing and operational teams, you will develop multimedia content for menu and merchandise launches, promotional campaigns, websites, social media, special events and seasonal activations.

Key Responsibilities

• Consult with relevant teams to determine the objectives, audiences and requirements of multimedia projects.
• Research design trends, customer preferences and digital content formats relevant to hospitality, retail and character-themed experiences.
• Develop creative concepts for menu launches, merchandise releases, seasonal campaigns, collaborations and special events.
• Design and produce multimedia content combining graphics, illustrations, photography, video, animation, text and sound.
• Create multimedia assets for websites, online retail activities, social media, digital advertisements and in-store displays.
• Produce and edit photography and video content featuring food, beverages, merchandise, themed spaces and promotional activities.
• Prepare storyboards, layouts, mock-ups, animations and motion graphics to communicate design concepts.
• Translate marketing and campaign briefs into effective multimedia materials tailored to the intended audience.
• Adapt multimedia content for different platforms, formats and customer touchpoints while maintaining brand consistency.
• Prepare creative concepts and presentations for internal review and any required brand approval.
• Test and refine multimedia content to ensure effective presentation and functionality across relevant platforms and devices.
• Manage multimedia projects from initial concept through to final production and delivery.
• Maintain and organise the company’s digital creative assets.
• Monitor consumer preferences and digital media trends across Australia and Asian markets to support culturally relevant campaigns.

Skills and Experience

The successful applicant will ideally have:

• A Bachelor’s degree or higher qualification in Multimedia Design, Digital Media, Graphic Design, Visual Communication or a closely related field.
• At least three years of relevant professional experience in multimedia design or digital content production.
• Strong skills in digital design, photography, video editing, animation and motion graphics.
• Proficiency in Adobe Creative Cloud applications or equivalent professional design software.
• Experience producing multimedia content for websites, social media and other digital platforms.
• A sound understanding of typography, composition, branding and digital design principles.
• The ability to interpret creative briefs and translate business requirements into effective multimedia content.
• Strong attention to detail, organisational skills and the ability to manage multiple projects and deadlines.
• Strong communication and cross-cultural collaboration skills.
• An understanding of consumer and digital media trends across Australia and Asian markets.
• Mandarin Chinese language skills would be highly regarded, as the role may involve communication with Chinese-speaking customers, business partners, suppliers and other stakeholders.

What We Offer

• Permanent full-time employment in Melbourne CBD.
• A salary of $85,000–$95,000 plus superannuation, commensurate with qualifications and experience.
• A creative and collaborative working environment.
• Opportunities to work across digital campaigns, merchandise launches, social media content, events and seasonal activations.
• Opportunities to exchange creative ideas and contribute to the company’s growing digital and visual presence.

POP RETAIL ENTERPRISES PTY LTD welcomes applications from suitably qualified candidates of all backgrounds.