Melbourne Event Sales Manager - Venues & Partnerships

The Fresh Collective; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Staff benefits

Career development pathway

Job summary

The Fresh Collective is seeking a commercially minded Sales Manager to lead sales across VIC venues, converting corporate, social and wedding enquiries into event business while driving revenue and growth.

You will own the sales activity across the VIC portfolio, balancing proactive development with responsive enquiry management and collaborating with venue partners and internal teams for a seamless client experience.

Qualifications

• Proven experience in sales management or event sales within hospitality.
• Track record of achieving sales targets and revenue growth.
• Experience managing corporate event enquiries and tailoring client proposals.
• Strong negotiation and stakeholder-management skills.

Responsibilities

• Manage inbound corporate and event enquiries, preparing tailored proposals and converting leads into confirmed business.
• Drive proactive sales activity through targeted outreach, networking, referrals and relationship building.
• Develop and grow key client, corporate and venue-partner relationships.
• Identify opportunities to increase bookings and utilisation across underleveraged venues.
• Create and implement sales plans aligned with revenue and growth targets.
• Work closely with venue managers to align on sales opportunities, client requirements and service delivery.
• Build structured engagement plans for strategic accounts and repeat clients.
• Ensure seamless handover of confirmed events to planning and operational teams.
• Maintain accurate sales pipelines, client records and activity in Momentus Elite or a similar CRM system.
• Monitor conversion, revenue, utilisation and performance against agreed targets.
• Prepare regular sales forecasts, pipeline updates and performance reporting.
• Represent The Fresh Collective at industry events, networking opportunities and client entertaining functions.
• Contribute to the ongoing improvement of sales systems, processes and reporting.

Skills

Sales management

Relationship building

Hospitality industry knowledge

CRM systems

Tools

Momentus Elite CRM

Job description

The Fresh Collective is seeking a commercially minded Sales Manager to lead sales across VIC venues, converting corporate, social and wedding enquiries into event business while driving revenue and growth.

You will own the sales activity across the VIC portfolio, balancing proactive development with responsive enquiry management and collaborating with venue partners and internal teams for a seamless client experience.