Media Implementation Manager — TV, AI & Growth

Accenture Global; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

Accenture Song in Melbourne is seeking an Implementation Manager with a solid background in offline media buying (TV, radio, Out-of-Home) to lead end-to-end campaigns and partner coordination. The role blends traditional media with emerging AI-driven approaches, guiding junior staff and integrating AI agents into the implementation process.

The ideal candidate brings 3+ years of media buying experience, strong analytical skills, and a collaborative mindset to drive value for clients while

Qualifications

• 3+ years of media buying experience with a strong focus on offline media (TV, radio, OOH)
• Experience working with media partners and managing campaigns end-to-end
• Proficiency with SMD and media buying tools/platforms
• Strong analytical and communication skills, plus organizational ability
• Interest in technology and AI in media and marketing

Responsibilities

• Execute and optimise media buying across channels to achieve campaign goals and deliver value.
• Assist in the deployment of AI agents across the implementation process.
• Implement media buys in line with best-practice guidelines and processes.
• Perform in-flight and post-campaign optimisations to enhance performance.
• Reconcile media buys with media finance processes.
• Manage media buys, including briefing media partners and consolidating responses into packs.
• Collaborate with cross-functional teams to ensure seamless execution and delivery of media campaigns.
• Monitor and report on campaign performance with actionable insights.
• Support junior team members and build media buying capability across the team.
• Build strong relationships with media partners to drive client value.

Skills

Media buying

Offline media

SMD

Analytics

Communication

Tools

Media buying platforms

Job description

Accenture Song in Melbourne is seeking an Implementation Manager with a solid background in offline media buying (TV, radio, Out-of-Home) to lead end-to-end campaigns and partner coordination. The role blends traditional media with emerging AI-driven approaches, guiding junior staff and integrating AI agents into the implementation process.

The ideal candidate brings 3+ years of media buying experience, strong analytical skills, and a collaborative mindset to drive value for clients while