Media Activation & Optimization Lead

OMD; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

OMD Australia is seeking a Media Implementation Account Manager to drive end-to-end campaign execution, activation and reporting for a diverse client portfolio. You’ll lead briefing, activation, optimisation and performance reviews with internal teams and partners.

Ideal candidates will bring digital activation experience, strong analytics and stakeholder management, with a collaborative mindset and passion for media, technology and continuous learning.

Qualifications

• Experience in media implementation or activation within an agency.
• Knowledge of Search, Social and programmatic media.
• Strong analytical skills to translate data into insights.
• Experience budgeting, reporting and optimisation strategies.
• Excellent stakeholder management and communication.
• Detail-oriented with commitment to quality.
• Collaborative mindset and willingness to mentor others.

Responsibilities

• Lead briefing, booking and buying activities across multiple media channels.
• Manage campaign setup, activation, optimisation and pacing to meet objectives.
• Monitor campaign performance and provide strategic recommendations and optimisation plans.
• Manage budgets, bids and media investment to maximise ROI.
• Identify and implement testing opportunities and innovation initiatives.
• Monitor competitor activity and market trends to identify opportunities.
• Deliver detailed reports with commentary and recommendations.
• Partner with client teams, investment teams and agency stakeholders.

Skills

Media implementation

Campaign activation

Performance marketing

Digital channels

Stakeholder management

Analytics

Job description

OMD Australia is seeking a Media Implementation Account Manager to drive end-to-end campaign execution, activation and reporting for a diverse client portfolio. You’ll lead briefing, activation, optimisation and performance reviews with internal teams and partners.

Ideal candidates will bring digital activation experience, strong analytics and stakeholder management, with a collaborative mindset and passion for media, technology and continuous learning.