Marketing Specialist

Wagga Motors; Wagga Wagga City Council; On-site; AUD 55,000 - 79,000; Part time

Job summary

Wagga Motors in Wagga Wagga NSW is seeking a Marketing Specialist to promote trusted automotive brands across the Riverina. This flexible role blends digital campaigns, local events, and practical sales support to generate enquiries and strengthen customer engagement.

The position offers 30–38 hours per week with flexible days by agreement. Pay rate is $35–$40 per hour, depending on experience, and the role is based at the dealership with occasional after-hours events.

Qualifications

• Experience in automotive marketing or retail marketing preferred.
• Strong knowledge of digital marketing tools, platforms, and analytics.
• Graphic design capability for digital and print materials.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative approach to campaign development.

Responsibilities

• Develop campaigns across digital, print and outdoor channels to raise brand awareness, support promotions, and generate enquiries.
• Manage the dealership's online presence, including website updates, social media, and online advertising.
• Collaborate with sales teams to create promotional materials and support showroom events, launches, and community engagement.
• Analyse market trends, competitor activities, and customer feedback to inform campaigns and improve outcomes.
• Monitor campaign performance and report on key metrics, adjusting tactics to maximise ROI.
• Maintain relationships with external vendors, media and partners to ensure effective delivery.

Skills

Digital marketing

Campaign management

Content creation

Graphic design

Communication

Tools

Google Analytics

Social ad platforms

SEO tools

Job description

Join Wagga Motors as a Marketing Specialist and help promote trusted automotive brands across the Riverina. This flexible role suits a creative, organised marketer who enjoys combining digital campaigns, local events, and practical sales support to generate enquiry and strengthen customer engagement.

Hours: 30–38 hours per week, with flexible working days and hours by agreement.

Pay rate: $35–$40 per hour, depending on experience and capability.

Key responsibilities

Develop and deliver marketing campaigns across digital, print and outdoor channels to increase brand awareness, support promotions, and generate quality enquiries.

Manage the dealership's online presence, including website updates, social media platforms, and online advertising.

Collaborate with sales teams to create promotional materials and support showroom events, launches, and community engagement activities.

Analyse market trends, competitor activities, and customer feedback to inform campaign strategies and improve outcomes.

Monitor campaign performance and report on key metrics, adjusting tactics as required to maximise ROI.

Maintain relationships with external vendors, media, and partners to ensure effective delivery of marketing initiatives.

About you

Experience in automotive marketing or retail marketing preferred.

Strong knowledge of digital marketing tools, platforms, and analytics.

Graphic design capability, including confidence preparing clear, professional marketing materials for digital and print use.

Excellent communication and interpersonal skills.

Ability to work independently and as part of a team in a fast-paced environment.

Creative approach to problem-solving and campaign development.

Working Conditions

This role is based at the dealership in Wagga Wagga NSW and offers flexible working days and hours, with occasional weekend or after-hours work required during special promotions or launches.