Marketing Specialist

ACIC; Sydney; On-site; AUD 65,000 - 90,000; Full time

Job summary

ACIC, a Sydney-based education and migration consultancy, seeks a bilingual Marketing Specialist to grow our market presence in Australia and online. Plan and execute campaigns in English and Mandarin, create content, and ensure consistent branding while generating high-quality leads for a healthy sales pipeline.

You will report to the directors, collaborate across teams, and coordinate events such as expos, seminars, and webinars.

Qualifications

• Highly proficient in English.
• Highly proficient in Mandarin.
• Proven ability to ideate and execute marketing campaigns independently.
• Experience with creating content for English and Chinese marketing platforms and channels (essential).
• 2+ years' experience in a Marketing Specialist or similar role (preferred).
• Experience coordinating within a team — comfortable delegating tasks and working effectively with others (preferred).
• Tech-savvy with strong attention to detail.
• Proactive, collaborative, and eager to bring new ideas to the team.
• Experience in the international education sector — high school or higher education (preferred).

Responsibilities

• Campaign management: Manage and execute marketing campaigns independently across Chinese and English social media.
• Content Planning and Creation: Plan and develop compelling written and visual content for various platforms.
• Branding: Ensure consistent branding across all social media platforms.
• Market Research: Conduct market research to identify trends and opportunities.
• Analytics: Monitor leads and enrolments across all marketing channels, with weekly/monthly reporting.
• Event Coordination: Support coordination of outreach tactics including expos, seminars, webinars, school talks, and related event logistics

Skills

English

Mandarin

Campaign management

Content creation

Branding

Market research

Analytics

Event coordination

Team coordination

Tech-savvy

Job description

With 38 years in operation, ACIC is a Sydney-based international education and migration consultancy, helping students and families navigate their education and migration journeys with expert guidance and support. We pride ourselves on building strong relationships with our clients and community, and we're looking for passionate people to help us grow our presence and impact across Australia and beyond.

About the Role

ACIC is looking for a bilingual Marketing Specialist to help build, develop, and grow our market presence in Australia and online. This role sits at the heart of our marketing function — planning and executing campaigns across English and Chinese-language channels, generating high-quality leads, and keeping our sales pipeline healthy. This role will report directly to the directors.

You’ll thrive in this role if you can ideate and execute marketing campaigns independently, while also being a strong collaborator who knows how to coordinate with a team and delegate effectively.

Key Responsibilities

Campaign management: Manage and execute marketing campaigns independently across Chinese and English social media

Content Planning and Creation: Plan and develop compelling written and visual content for various platforms, including social media, newsletters, etc

Branding: Ensure consistent branding across all social media platforms

Market Research: Conduct market research to identify trends and opportunities, providing valuable insights to shape our strategies

Analytics: Monitor leads and enrolments across all marketing channels (Events, PR, WeChat, RED/Xiaohongshu, Facebook, Content, Email, SEO, and more), with weekly/monthly reporting on progress, customer behaviour, and user experience

Event Coordination: Support coordination of outreach tactics including expos, seminars, webinars, school talks, and related event logistics

About You

Highly proficient in English

Highly proficient in Mandarin

Proven ability to ideate and execute marketing campaigns independently

Experience with creating content for English and Chinese marketing platforms and channels (essential)

2+ years' experience in a Marketing Specialist or similar role (preferred)

Experience coordinating within a team — comfortable delegating tasks and working effectively with others (preferred)

Tech-savvy with strong attention to detail

Proactive, collaborative, and eager to bring new ideas to the team

Experience in the international education sector — high school or higher education (preferred)