Marketing Specialist

Habitania; Blacktown; On-site; AUD 70,000 - 90,000; Full time

Job summary

ME TRADING GROUP PTY LTD, a Sydney-based homeware specialist, seeks a Marketing Specialist to drive growth and brand awareness in the Australian market. You will develop and execute marketing strategies across social media, email, print, and events, coordinating campaigns with store managers to ensure alignment with business goals.

Strong research skills and a proactive, startup-friendly mindset are essential.

Qualifications

• Minimum of 5 years of experience in marketing or event management.
• Homeware or furniture sales & marketing experience desirable.
• Strong research skills to understand evolving trends in the market.
• Ability to develop relevant marketing campaigns for product offerings.
• Proficiency with social media, email marketing, telemarketing, and content management systems.

Responsibilities

• Stay up-to-date with industry trends, market developments, and competitor activities.
• Analyze marketing data and metrics to evaluate campaign performance and identify opportunities for optimization.
• Develop and coordinate marketing campaigns across multiple channels (presentations, social media, print, mailing, multimedia).
• Maintain detailed records of campaign performance, budget allocation, and outcomes.
• Collaborate with retail managers and store managers to align marketing activities with company objectives.
• Manage company website and social media reflecting our brand identity.
• Create compelling marketing materials tailored to engage diverse audiences across channels.
• Assist with logistics for company events, including printing and promotional items.
• Assist with-tradeshows, conferences and company events.

Skills

Marketing strategy

Campaign analysis

Social media management

Communication

Tools

Content management systems

Job description

Established in 2009, ME TRADING GROUP PTY LTD is a Sydney based Australian private company specializing in offering the perfect mix of homeware products. As a market leader, we pride ourselves on providing our customers with curated home decor inspiration and gift ideas. Our specialties include homewares, gifts, soft furnishings, furniture, candles and diffusers, flowers, wall art & clocks, and home decorations.

We have an exciting opportunity for a skilled Marketing Specialist to join our team based in Sydney, and play an integral role in the development and execution of marketing strategies to drive growth and build brand awareness in the Australian market.

Your key responsibilities will include:

Stay up-to-date with industry trends, market developments, and competitor activities to identify new opportunities and challenges.

Analyze marketing data and metrics to evaluate campaign performance and identify opportunities for optimization.

Develop and coordinate marketing campaigns including but not limited to presentations, social media, print, mailing and multi-media advertisements.

Maintain detailed records of campaign performance, budget allocation, and outcomes.

Collaborate with retail managers and store managers to ensure marketing activities align with overall company objectives.

Manage company website and social media platforms ensuring they reflect our brand identity.

Create compelling marketing materials tailored to engage diverse audiences across multiple channels.

Manage all supporting logistics for company events, including printing, promotional items, supporting materials.

Assist in quality control of all marketing collateral.

Assist with tradeshows, conferences and company events

Qualifications and Experience:

Minimum of 5 years of experience in marketing or event management

Homeware or furniture sales & marketing experience is highly desirable

Strong research skills to understand evolving trends within the market

Have the desire to gain in-depth knowledge of the company’s product offerings to develop relevant marketing campaigns

Strong understanding of marketing platforms, including social media, email marketing, telemarketing, and content management systems.

Strong written and verbal communication skills

Team player with ability to work independently and autonomously

Flexibility to adjust to the dynamic nature of a startup and willing to do more than expected

Continuous commitment to personal and professional development