Marketing & PR - Copywriter

Aje.; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Aje Collective in Sydney is seeking a Copywriter to steward the brand voice across product, website and marketing communications. You will craft storytelling that is exuberant yet refined, ensuring all copy aligns with the brand’s personality and SEO requirements.

You will collaborate with Marketing, Design, Retail and E-commerce teams to deliver engaging, accurate content. A background in fashion and a Bachelor’s in Journalism or English is preferred.

Qualifications

• 3+ years experience in a similar copywriting role.
• Bachelor Degree in Journalism or English preferred.
• Knowledge of fashion and SEO copy best practices.
• Ability to adhere to tone of voice guidelines and write to different tones.

Responsibilities

• Edit the high-level creative brief and work with design to develop seasonal storytelling.
• Develop monthly messaging matrices and product storytelling in line with content pillars.
• Review and approve messaging across social, email, website and Digital.
• Own the Aje Insider blog series and create editorial content for ajeworld.com.
• Edit seasonal product information and proofread colour, print names and print technique stories.

Skills

Copywriting

SEO copy

Team player

Time management

Attention to detail

Education

Bachelor Degree in Journalism or English

Tools

Adobe Creative Suite

Job description

Aje was created in 2008 to translate the effortless Australian lifestyle into fashion.

Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful.

Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty that elevates their every day to an occasion.

Join icon fashion house Aje as Copywriter at our Aje Head Office in Sydney.

OVERVIEW

The copywriter is the guardian and purveyor of the Aje Collectives tone of voice and ensures all copy is written to exhibit the brand’s personality of cool, curious, considered and playful.

With an ability to write in a tone of voice that is exuberant yet refined, playful yet assured, feminine yet strong, aspirational yet approachable; the copywriter will engage customers across product, website and marketing communications, while ensuring all SEO and selling requirements are met.

KEY RESPONSIBILITIES

• Edit the high-level creative brief as prescribed by brand founders, and work with the design
  team to develop seasonal storytelling.
• Develop monthly messaging matrices and product storytelling in line with content pillars as
  prescribed by the Marketing Director and Executive teams.
• Review and approve messaging across key channels, including social, email, website and
  Digital.
• Own the Aje Insider blog series, interviewing talent and creating compelling editorial content to showcase on ajeworld.com.
• Edit seasonal product information as provided by the design team.
• Edit and proofread seasonal colour, print names and print technique stories as provided by
  the design team
• Collaborate with the Marketing, Brand Visuals, Design, Retail, E-commerce and People and Culture teams to ensure all copy is accurate, informative and brand-aligned.
• Support the Retail, Marketing and VIC teams to ensure all copy is accurate, informative and
  brand aligned.
• Edit and proofread all content provided by partner agencies and external stakeholders,
  inclusive of wholesalers, agencies and brand sponsors or partners.
• Edit and proofread all promotional materials, website copy and SEO collateral as provided
  by the E-commerce and Marketing team.
• Provide agile, ad hoc support as requested by the Executive Team, Marketing Director or
  General Manager.
• Write interview collateral reflective of key thoughts from brand founders.
• Develop and build an approach to artificial intelligence for the business, use of GeminiAI
  and ChatGpt, to drive efficiency and optimise output for the brands
• Collaborate with the SEO agency to develop and execute a plan to drive ‘Search Everything
  Optimisation” assisting with ranking factors and proofing content that aims to position Aje
  at the forefront of the customers minds

KEY COMPETENCIES

• 3+ years experience in a similar copywriting role
• Ability to communicate and work as a team player
• Excellent time management and organization skills
• Knowledge of fashion preferred
• Strong knowledge of SEO copy best practices
• Able to work to deadlines, meet KPIs and global, industry-level standards
• Ability to adhere to tone of voice guidelines and write to different tone of voice styles, depending on the function or brand
• Ability to seek out and engage key stakeholders to gain all information
• Superior-level of accuracy and attention to detail
• Extensive experience in creating highly-engaging content, suitable for specific target audiences
• Excellent copywriting skills and strong verbal communication
• Analytical, with an ability to analyse data and respond
• A sound understanding of and passion for the wider fashion world
• Ability to think on a global scale, with both the domestic and international consumer in mind
• Excellent attention to detail and a keen eye for visual details and accuracy
• Fluency in Adobe Creative Suite
• A passion to deliver excellent community management
• Bachelor Degree required - Journalism or English preferred

At Aje Collective, we are committed to developing a culture and environment that celebrates diversity, equality and inclusion by promoting diversity in all forms and creating a safe environment for all employees, applicants and customers. Diversity is a founding principle of the brand, taking inspiration from multicultural Australia throughout all visual communications since inception