Marketing Planner

Woolworths Supermarket; Geehi; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Salary Sacrifice

Team discounts

Sonder support program

Job summary

Woolworths Group in Norwest, NSW, is seeking an In Store Format Marketing Planner to bridge strategic marketing and store execution, designing POS and signage across Supermarkets and Metro stores.

You will collaborate with Brand, Merchandising and Store Operations to convert brand initiatives into actionable toolkits, manage budgets and drive ROI for campaigns and store rollouts.

Qualifications

• 3–5 years of retail marketing experience with proven exposure to campaign production, in-store execution and POS management.
• Strong strategic and analytical skills with ability to turn customer insights into shopper engagement.
• Proven experience managing agency relationships and end-to-end production workflows.

Responsibilities

• Design customer-led POS, signage and shopper journeys across stores.
• Collaborate with Brand, Merchandising and Store Operations to translate initiatives into store toolkits.
• Support in-store and Local Area Marketing strategies for new store launches and format developments.
• Define and optimize signage placement to guide the customer journey.
• Manage budgets and review ROI to maximise sales recovery targets.

Skills

Retail marketing

POS management

Campaign production

Budget management

Stakeholder management

Agency management

Job description

We Are Woolworths GroupWe are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.What you'll do:As an In Store Format Marketing Planner at Woolworths Support Office in Norwest, you will bridge strategic marketing and physical execution by designing customer-led point-of-sale, signage, and connected shopper journeys across Supermarkets and Metro stores. Reporting to the Senior Manager of ISM & Development, the role requires collaborating with cross-functional teams - including Brand, Merchandising, and Store Operations - to translate brand initiatives into actionable, high-impact store toolkits while balancing creative design with strict commercial rigor to maximize campaign ROI.Support and execute in-store and Local Area Marketing (LAM) strategies for new store launches, renewals, and format developments across Supermarkets and Metros.Define and optimize the role and placement of point-of-sale (POS) and permanent signage to inspire, educate, and seamlessly guide the customer journey.Drive key business enablement initiatives - such as Scan & Go Trolleys and stock loss projects - while reviewing signage schemes for continuous process improvement.Partner with insights, category, and Format Development teams early in the design process to develop customer-led brand navigation and clear in-store marketing guides.Oversee store signage plans and campaign execution to ensure alignment across both store renewals and the wider fleet network.Collaborate with internal commercial, brand, and state teams, as well as agency partners, to deliver creative, compliant, and cost-effective outcomes.Analyse project effectiveness and ROI while managing allocated budgets to maximise financial impact and support sales recovery targets.What you'll bring:3–5 years of retail marketing experience with proven exposure to campaign production, in-store execution, and POS management.Strong strategic and analytical skills, with a demonstrated ability to turn customer insights into effective shopper engagement strategies.Solid experience managing agency relationships, translating complex briefs into creative assets, and managing end-to-end production workflows.Proven commercial acumen, including budget management, financial tracking, and evaluating campaign ROI.Exceptional stakeholder management and collaborative skills to influence cross-functional teams, agency partners, and store operations.Highly organised, proactive, and pragmatic mindset with the ability to manage multiple complex workstreams simultaneously.Ability to mentor junior team members and the flexibility to travel interstate or work outside standard hours to support key store launches.What you’ll experienceA global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business networkAccess to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their familiesA progressive and competitive leave policy that gives you more space for what matters to youTeam discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven workOpportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc.Everyone belongs at Woolworths GroupDiversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.