Marketing Operations Lead

Veneziano Coffee; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Veneziano Coffee in Melbourne is seeking a seasoned marketing operations leader to be the Creative Director’s right hand, turning ambitious ideas into campaigns that launch on time and on budget.

You’ll own the planning, coordinate Brand, Content, Ecommerce and Sales, and build a smarter marketing machine with better briefs, tracking and reporting.

This role values creativity and data-driven decision making and prefers experience across FMCG, retail or hospitality.

Qualifications

• Solid experience in marketing operations, campaign delivery or marketing management.
• Experience across multi-brand FMCG, retail or hospitality is a big plus.
• Able to turn creative ideas into actionable plans with schedules.

Responsibilities

• Make things happen. Take campaigns from great idea to it’s live and then assess results.
• Own the plan. One marketing calendar, clear priorities, everyone knows what’s happening and when.
• Be the pre-launch lead. Pricing, links, tracking, approvals. Hit the button.
• Make numbers useful. Analyze campaigns, customers, ecommerce and channels to tell us what to do next.
• Wrangle launches. Bring Brand, Content, Ecommerce, Sales and Ops together around one plan.
• Build a better marketing machine. Create better briefs, tracking and reporting.

Skills

Marketing operations

Campaign management

Data-driven analysis

Stakeholder management

Job description

If you love turningideas into action, data into decisions and marketing chaos into a plan, we should talk.

Big ideas are great. Big ideas that actually happen are better.

We make a lot of coffee.

Lots of brands. Two countries. Plenty of ideas. Quite a few opinions.

We need someone who can turn all of that into a plan .

You’ll be theCreative Director’s right hand, turning ambitious ideas into campaigns that launchon time, on budget and without someone discovering a broken link 11 minutes after go-live.

What you’ll actually do

• Make things happen.Take campaigns from“great idea”to“it’s live”and then work out if they actually worked.
• Own the plan.One marketing calendar. Clear priorities. Everyone knowing what’s happening and when.
• Be the pre-launch lead.Pricing, links, tracking, approvals. All good? Hit the button.
• Make numbers useful.Dig into campaigns, customers, ecommerce and channels. Find the interesting bits and tell us what we should do next.
• Wrangle launches.Bring Brand, Content, Ecommerce, Sales and Ops together around one plan.
• Build a better marketing machine.Better briefs. Better tracking. Better reporting.

You’ll love this job if:

• You likecreativity AND spreadsheets.
• You can look at a dashboard and find the“so what?”
• You understand that marketing ultimately needs to helpsell more stuff.
• You can tell a senior stakeholder“not right now”without ruining their afternoon.
• And you’re organized enough to keep creative people moving without dampening the creativity.
• You’ll bring solid experience inmarketing operations, campaign delivery or marketing management. Multi-brand, FMCG, retail or hospitality experience is a big plus.
• There areno direct reports. This isn’t about building an empire. It’s about connecting the dots, clearing roadblocks and making a talented marketing teameven more effective.

Come help us make a lot of coffee famous.