Marketing Officer

Connected Libraries; Melbourne; In loco; AUD 74.000 - 80.000; Part-time

Vantaggi offerti da questo lavoro

Attractive remuneration

Professional development

Supportive team culture

Community impact

Descrizione del lavoro

Connected Libraries invites a creative Marketing & Communications professional to shape campaigns across five branches in Casey, Victoria. You will manage WordPress content, email campaigns via Campaign Monitor, event listings, Canva designs and social media analytics, while supporting staff with outreach.

The role is part-time (4 days per week: Tue–Fri) with a pro-rata salary band of AUD 74,437–80,421 per year.

Competenze

• Diploma in Marketing and Communications or related discipline.
• Demonstrated experience in Marketing and Communications.
• Experience developing and implementing marketing and communications strategies.
• Experience managing a website with SEO via WordPress.
• Experience managing social media channels and reporting.
• Ability to use data to inform decisions and report outcomes.
• Experience with databases/CRM systems.
• Proficiency with Microsoft Word, PowerPoint, Excel and SharePoint.
• Excellent written and verbal communication skills with high attention to detail.
• Current driver’s licence and WWCC.
• Knowledge of public libraries and their functions.

Mansioni

• Contribute to delivering Marketing and Communications Strategy and Social Media Strategy.
• Develop, update and maintain WordPress website with on-brand content.
• Create and send email campaigns using Campaign Monitor and manage subscriber databases.
• Create and maintain events in our event management software.
• Design promotional materials in Canva aligned with brand guidelines.
• Coordinate the CL podcast and oversee the Digital Library branch.
• Report on social media, email and Google Analytics performance to drive improvements.
• Provide practical advice and support to library staff promoting events and programs.

Conoscenze

Marketing strategy

Digital marketing

Social media marketing

Email campaigns

Data-driven decision making

Formazione

Diploma in Marketing and Communications

Strumenti

WordPress

Campaign Monitor

Canva

CRM systems

SharePoint

Excel

PowerPoint

Descrizione del lavoro

Rare marketing opportunity within the public library sector!

Opportunities like this don't come up often in the library sector, and this role offers real scope and variety. Working across all our branches, you will play a key part in shaping how Connected Libraries promotes its programs, events, digital services and outreach. You will also get to know each of the communities we serve and help more people discover what their local library has to offer. This is a part-time (4 days a week - Tuesday, Wednesday, Thursday, Friday) permanent position.

If you're a creative communicator who wants to do work that genuinely matters to the community, this is your chance!

About us

Connected Libraries are in the City of Casey which is one of Victoria’s largest, fastest growing and most diverse municipalities. We operate five Libraries, a Library Lounge located in Cranbourne West and Clyde Township, plus four sets of 24/7 library lockers. We deliver services for the more than 400,000 residents who call Casey home.

About the Role

Reporting to our Marketing Manager, you will work closely with our Leadership, Children and Youth, and Outreach teams, as well as staff at every branch. Your responsibilities will include:

• Contribute to delivering our Marketing and Communication Strategy and Social Media Strategy
• Develop, update and maintain our WordPress website so it's accurate, user friendly and on-brand
• Create and send email campaigns using Campaign Monitor and keep subscriber databases current
• Create and maintain events in our event management software
• Design promotional materials in Canva in line with our brand guidelines
• Coordinate the CL podcast and oversee our Digital Library branch
• Report on social media, email and Google Analytics performance to drive continuous improvement
• Provide practical advice and support to library staff promoting their events and programs

Key Selection Criteria

• Minimum Diploma qualifications in Marketing and Communications or related discipline
• Demonstrated experience in Marketing and Communications
• Demonstrated experience in developing and implementing effective marketing and communications strategies
• Demonstrated experience in managing a website, including content creation and optimising functionality through Search Engine Optimisation (SEO) via WordPress
• Demonstrated experience managing and monitoring social media channels, including responding to customers online, tracking and reporting
• Demonstrated ability to use data to inform decision making and report outcomes to create improvements and efficiencies
• Experience in managing databases and Customer Relationship Management (CRM) systems
• Demonstrated experience with Microsoft applications, including Word, PowerPoint, Excel and SharePoint
• Excellent written and verbal communication skills with high attention to detail
• Current driver’s licence
• Current Working with Children Check (WWCC)
• Knowledge of public libraries and their functions

Why Join Us?

At Connected Libraries, we are much more than a book-lending service. We create inclusive spaces, spark curiosity, and connect our community to lifelong learning. You will be part of a network of professionals dedicated to supporting the Victorian Public Library Sector, delivering service excellence and providing professional development.

• Attractive remuneration and employee benefits
• Access to professional development and training.
• A supportive and collaborative work culture that inspires innovation and discovery
• The opportunity to make a meaningful difference to the lives of our community

Hours (4 days a week)

• Tuesday8.39am to 5pm
• Wednesday 8.39am to 5pm
• Thursday 8.39am to 5pm
• Friday 8.39am to 5pm

Remuneration - Band 4 (38 hour employment model)

$74,437 - $80,421 per annum (pro-rata)

For a full copy of theposition description visit our website - www.connectedlibraries.org.au

At Connected Libraries we embrace our diverse community and encourage applications from everyone including people of Aboriginal & Torres Strait Islander background, people of diverse sexual orientation and gender, people from culturally and linguistically diverse backgrounds, and people of varied age, ability, and faith. Connected Libraries will give due consideration to any workplace adjustments to accommodate the needs of any prospective or existing staff member.

Connected Libraries is committed to providing an inclusive and welcoming environment and promoting cultural safety and wellbeing for children with zero tolerance for child abuse and harm.