Marketing Manager - Restaurants and Bars

Sofitel; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Global discounts on accommodation, din

12 weeks parental leave

30% dining discount for staff

Career development opportunities

Ongoing learning and development

Onsite perks: dry cleaning

Complimentary hotel stay package

Employee Assistance Program (EAP)

Job summary

Sofitel Sydney Wentworth is seeking a creative and strategic Marketing Lead to drive the luxury hospitality portfolio across four distinctive venues: Delta Rue, Tilda, Bar Tilda and Wentworth Bar. You will craft annual plans, lead integrated campaigns, and collaborate with chefs and venue leaders to launch new experiences.

Ideal candidates bring hospitality marketing expertise, strong copywriting and a passion for delivering premium guest experiences in a fast-paced luxury setting.

Qualifications

• Hospitality, restaurant, hotel or lifestyle marketing experience.
• Strong understanding of food, beverage and hospitality scene.
• Exceptional copywriting, storytelling and content creation skills.
• Experience managing social media platforms, digital campaigns and CRM/email marketing.
• Strong commercial acumen with the ability to interpret campaign performance and translate insights into results.
• Excellent stakeholder management across multiple departments and external partners.
• Proactive, creative mindset with a passion for luxury hospitality, food and unforgettable guest experiences.
• Ability to manage multiple projects simultaneously with exceptional attention to detail.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives and revenue targets.
• Create and deliver integrated marketing campaigns across digital, social media, PR, email and paid channels.
• Drive restaurant and bar revenue through seasonal campaigns, activations, events and tactical promotions.
• Manage the social media strategy, content calendar and creative direction across all venue channels.
• Build relationships with media, influencers, content creators and key industry partners to maximise brand exposure.
• Identify and secure strategic partnerships that grow awareness and drive incremental business.
• Collaborate with chefs, beverage teams and venue leaders to launch new menus, experiences and signature events.
• Analyse campaign performance, guest insights and market trends to continually optimise marketing activity and ROI.
• Work closely with the Commercial team to support hotel-wide campaigns while ensuring each venue maintains its own unique brand identity.
• Manage marketing budgets, campaign timelines and creative production from concept through to execution.
• Ensure all marketing activity reflects Sofitel's luxury positioning and delivers a premium guest experience.

Skills

Hospitality marketing

Copywriting

Social media

CRM & email

Analytics

Stakeholder management

Luxury hospitality

Project management

Job description

Company Description

Sofitel Sydney Wentworth is an icon of Sydney luxury, where French elegance meets the vibrant energy of the city's dining and cultural scene. Following an extensive transformation, the hotel has entered an exciting new chapter, reimagining the guest experience through contemporary design, exceptional hospitality and a collection of destination restaurants and bars that are redefining luxury dining in Sydney.

At the heart of the hotel is a bold and diverse food and beverage portfolio. From the vibrant French-Vietnamese flavours of Delta Rue, to the refined produce-led dining experience at Tilda, the timeless sophistication of Bar Tilda and the elevated rooftop atmosphere of Wentworth Bar, each venue offers its own distinctive personality, creating unforgettable moments for locals and travellers alike.

This is more than a hotel marketing role, it's an opportunity to shape the story of one of Sydney's most exciting luxury hospitality destinations. Working alongside a passionate team of industry leaders, you'll bring unforgettable campaigns, partnerships and experiences to life, connecting guests with exceptional food, world-class drinks and moments that keep them coming back. If you're driven by creativity, love hospitality and thrive in a fast-paced luxury environment, this is your chance to leave your mark on one of Sydney's most iconic addresses.

Job Description

Lead the marketing strategy for one of Sydney's most exciting luxury hospitality portfolios, bringing four distinctive venues to life through creative storytelling, strategic partnerships and commercially driven campaigns.

Working closely with the Director of Restaurants & Bars, Commercial team and venue leaders, you'll be responsible for building brand awareness, driving revenue and creating memorable guest experiences across Delta Rue, Tilda, Bar Tilda and Wentworth Bar.

This is a hands-on role for a creative marketer who thrives in a fast-paced hospitality environment, understands the Sydney dining landscape and loves turning ideas into experiences that guests want to share.

What You'll Be Doing

• Develop and execute annual marketing plans aligned with business objectives and revenue targets.
• Create and deliver integrated marketing campaigns across digital, social media, PR, email and paid channels.
• Drive restaurant and bar revenue through seasonal campaigns, activations, events and tactical promotions.
• Manage the social media strategy, content calendar and creative direction across all venue channels.
• Build relationships with media, influencers, content creators and key industry partners to maximise brand exposure.
• Identify and secure strategic partnerships that grow awareness and drive incremental business.
• Collaborate with chefs, beverage teams and venue leaders to launch new menus, experiences and signature events.
• Analyse campaign performance, guest insights and market trends to continually optimise marketing activity and ROI.
• Work closely with the Commercial team to support hotel-wide campaigns while ensuring each venue maintains its own unique brand identity.
• Manage marketing budgets, campaign timelines and creative production from concept through to execution.
• Ensure all marketing activity reflects Sofitel's luxury positioning and delivers a premium guest experience.

What You'll Bring

• Previous experience in hospitality, restaurant, hotel or lifestyle marketing.
• A strong understanding of food, beverage and hospitality scene.
• Exceptional copywriting, storytelling and content creation skills.
• Experience managing social media platforms, digital campaigns and CRM/email marketing.
• Strong commercial acumen with the ability to interpret campaign performance and translate insights into results.
• Excellent stakeholder management skills with the confidence to collaborate across multiple departments and external partners.
• A proactive, creative mindset with a passion for luxury hospitality, food, beverage and unforgettable guest experiences.
• The ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.

Additional Information

Why Join Sofitel Sydney Wentworth?

At Sofitel Sydney Wentworth, you'll be part of an iconic hotel entering a new chapter. We invest in our people, celebrate success and provide opportunities to build a rewarding career within one of the world's leading luxury hospitality brands.

Our Benefits Include

• Global discounts on accommodation, dining, bars and more across 100+ Accor hotels and partner venues worldwide
• Generous leave entitlements, including birthday leave and up to 12 weeks parental leave
• 30% team member dining discount across our signature venues: Tilda, Bar Tilda, Delta Rue and Wentworth Bar
• Career development opportunities within a globally recognised luxury hospitality brand
• Ongoing learning and development, working alongside industry leaders
• Onsite perks including complimentary dry cleaning, $2 barista-made coffee, a $5 staff lunch buffet, and discounted city parking
• A complimentary hotel stay package to celebrate your work anniversary
• Free 24/7 access to our Employee Assistance Program for confidential wellbeing support

Our commitment to Diversity & Inclusion

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.

Please note that full working rights in Australia are required for this role.