Manager, Future Student Engagement

Western Sydney; Richmond; Hybrid; AUD 121,000 - 134,000; Full time

Benefits offered by this job

Financial benefits

Health & wellbeing

Onsite childcare

Job summary

Western Sydney University is seeking a Senior Domestic Student Recruitment Lead to drive recruitment strategies across regions and cohorts, translating university goals into actionable plans and measurable outcomes.

You will use market intelligence and data insights to improve engagement, conversion and enrolment, lead a team, manage budgets, and collaborate across Marketing, Admissions and Faculties to align the recruitment journey.

Qualifications

• A relevant tertiary qualification and extensive experience in student recruitment, engagement, marketing, business development, education or a related field, or an equivalent combination of education and experience.
• Experience leading domestic student recruitment, engagement or conversion activities that achieved measurable outcomes.
• Strong analytical and problem-solving skills, with experience using recruitment data, market intelligence and student insights.
• People leadership experience encompassing staff development, performance management and workload prioritisation.
• Highly developed stakeholder engagement, negotiation, influencing and communication skills across complex organisations and external partnerships.

Responsibilities

• Lead planning, implementation and performance of domestic student recruitment activity across allocated regions, cohorts or recruitment portfolios.
• Translate University strategy into targeted plans, establishing clear priorities, timelines and measures that contribute to domestic enrolment targets.
• Use recruitment data, market intelligence and student insights to identify opportunities and guide interventions across school leaver, non-school leaver and postgraduate markets.
• Provide functional leadership to future student engagement staff, managing workloads, capability and operational performance.
• Work across Marketing, Market Insights and Data, Admissions, Faculties, Student Success and Services to align the recruitment journey and provide strategic advice on performance, market opportunities, risks and continuous improvement.

Skills

Leadership

Analytical thinking

Stakeholder engagement

Communication

Education

Tertiary qualification in a related field

Job description

• Full-time, Ongoing position at HEW Level 8.
• Hawkesbury campus with flexible working arrangements.
• Salary: $120,754 – $134,051 per annum, plus 17% Super and Leave Loading.

Lead domestic student recruitment strategies that improve engagement, conversion and enrolment outcomes across priority cohorts.

The Opportunity

You will lead the planning, implementation and performance of domestic student recruitment activity across allocated regions, cohorts or recruitment portfolios. Translating University strategy into targeted plans, you will establish clear priorities, timelines and measures that contribute to domestic student enrolment targets.

You will use recruitment data, market intelligence and student insights to identify opportunities across school leaver, non-school leaver and postgraduate markets. By monitoring the recruitment pipeline from initial engagement through to enrolment, you will identify performance gaps, implement targeted interventions and recommend where resources and investment will have the greatest impact.

You will provide functional leadership to future student engagement staff, managing workloads, capability and operational performance. Working across Marketing, Market Insights and Data, Admissions, Faculties, Student Success and Services, you will build alignment across the recruitment journey and provide strategic advice on performance, market opportunities, risks and continuous improvement.

What Success Looks Like:

• Deliver targeted recruitment plans that contribute to domestic enrolment targets.
• Improve engagement, lead generation, application, conversion and enrolment outcomes.
• Use recruitment data and market intelligence to identify gaps and guide interventions.
• Build strong relationships with schools, education providers, communities and partners.
• Lead staff, budgets and resources against clear recruitment priorities and measures.

Please refer to the Position Description for full details.

About You

• A relevant tertiary qualification and extensive experience in student recruitment, engagement, marketing, business development, education or a related field, or an equivalent combination of education and experience.
• Experience leading domestic student recruitment, engagement or conversion activities that achieved measurable outcomes.
• Strong analytical and problem-solving skills, with experience using recruitment data, market intelligence and student insights.
• People leadership experience encompassing staff development, performance management and workload prioritisation.
• Highly developed stakeholder engagement, negotiation, influencing and communication skills across complex organisations and external partnerships.

Benefits

We invest in the people who make our mission possible. Alongside a rewarding career, we offer a range of benefits designed to support your financial, personal and family wellbeing.

• Financial benefits: Access to staff-only products and offers with selected banking partners, salary sacrifice options for onsite parking, and novated motor vehicle leasing.
• Health and wellbeing support: Free Employee Assistance Program (EAP), complimentary annual flu vaccination, eligibility for Fitness Passport membership, and access to discounted private health cover.
• Onsite childcare:Long day care and early learning services operate at our Campbelltown, Hawkesbury, Parramatta, and Penrith campuses. Staff may be eligible for discounted fees and salary packaging, with places subject to centre capacity.

Application Details

• Position Enquiries: Direct to Kellie Burke, Director, Domestic Student Recruitment via [e-mail]. Please include the job reference codeREF2019X
• Closing Date: 11:59pm, Wednesday 11th November 2026
• Working Rights: You must provide evidence of full-time working rights in Australia at application.

Belonging at Western

We are committed to substantive equality as outlined in our Equal Opportunity Policy. We actively encourage applications from Indigenous Australians, candidates of all gender identities and expressions, people of all abilities, and those from culturally and linguistically diverse backgrounds.

For Reasonable Adjustments during the application process, please contact [e-mail].

About Western

This is your opportunity to be part of something bigger. By joining Western Sydney University, you become a valued member of our community. As our region changes, so too does our university. Western is boldly different, energetic, global, diverse, dynamic, and youthful.

Our mission is to deliver student success, impactful research, and stronger communities. As part of our team, you will have a stake in shaping the future of education, broadening horizons, and changing lives. Making a difference starts at Western.

For the latest please visit our website and LinkedIn.