Marketing Manager – Growth & Activations (Part-time)

Optimate.me; Brisbane; Hybrid; AUD 110,000 - 120,000; Part time

Benefits offered by this job

Flexible hours

Work from home

Brisbane office access

Job summary

Optimate.me is seeking a Marketing Manager – Growth & Activations (Part-time) to build and run a content engine that creates steady awareness and demand for our services across Australia. You will uncover stories in our work, clients, and technology, turning them into engaging content and campaigns that spark conversations and results.

You’ll work with our team, engage at partner events, and help our experts share their stories on LinkedIn.

Qualifications

• You’ve built a content or marketing engine that created real awareness and demand.
• You can tell a story about clever technology and make it memorable.
• You’re excited by AI and eager to use it in marketing.

Responsibilities

• Build and run a content engine that creates steady awareness and engagement.
• Turn stories about our work and clients into content that gets attention.
• Run campaigns and activations that generate conversations and interest.
• Collaborate with the team and partner events to amplify our message.
• Leverage LinkedIn to share experts’ stories and outcomes.

Skills

Storytelling

Content marketing

Time management

AI awareness

Collaboration

LinkedIn

Tools

LinkedIn

Job description

Marketing Manager – Growth & Activations (Part-time)

We deliver results our clients love, with world-class partners behind us. Help us tell the story and grow. Part-time, creative.

20–30 hours a week, flexible hours

Based near Brisbane, work from home or our office

Partners include Zendesk, AWS and Anthropic

You love finding the story in something clever, telling it in a way people remember, and seeing it turn into real results. You want creative work that’s flexible and makes a real difference to the business. We’d like to meet you.

About us

Optimate.me helps businesses across Australia and New Zealand give their customers a better experience. We partner with Zendesk, AWS and Anthropic to build service, contact centre and AI solutions, and we speak at their major customer events in Sydney and Melbourne.

We’ve also developed our own AI tools and technology that help us deliver better results for clients, faster. Our clients rate our work highly, and we’re ready to bring it to many more businesses. We’re investing in marketing to win new customers, and this new role is a big part of that.

The role

We have ideas about what we want to do, including digital, content, events and activations, and some commitments to our partners to deliver on. We’re looking for someone who can take those and build them into an engine that creates steady awareness and demand, and keep it running.

You’ll bring your own point of view and experience on how to do that, and we’ll work it through together. We’ll teach you our industry. You’ll show us how to get noticed in it.

A lot of what we do is clever technology. Part of the job is understanding why it matters to a business, and explaining it in a way that makes people want it.

You’ll work closely with our customer experience practice lead, our head office marketing team, and a group of experts who are already building their profiles on LinkedIn.

What you’ll do

Build and run a content engine that creates steady awareness and engagement with the right businesses

Find the stories in our work, our people, our technology and our clients’ results, and turn them into content that gets attention

Turn what our technology does into clear messages about the value it brings to businesses

Come up with and run campaigns and activations that get people talking to us

Help us show up at partner events, and build our own, from roundtables to events we host ourselves

Help our experts tell their stories on LinkedIn

Run joint campaigns with the marketing teams at Zendesk, AWS and Anthropic

Use AI tools to work smarter and produce more, and help us build new ones

How we’ll measure success

Success in this role means creating new business opportunities with new clients. We’ll be looking for growth in awareness, engagement and new conversations, and in the opportunities and customers that come from them.

About you

You’ve built a content or marketing engine that created real awareness and demand, and you can show us how and what it achieved

You’ve made people care about a product that wasn’t easy to get excited about

You have a clear point of view on what works, and the experience to back it up

You’re a natural storyteller who knows how to make people stop and pay attention

You get excited by new technology, and you can quickly see how it helps a business and explain why that matters

You’re curious about AI and keen to use it. You don’t need to be an expert.

You manage your own time well and like being measured on results

You’re based in or near Brisbane, so we can get together to create content

You don’t need a tech background, and we’ll teach you the industry. If you’ve built awareness in retail, consumer brands, events, media, hospitality, sport or somewhere else, and you’d like to do it in a new and exciting space, we’d love to hear from you. The same goes if you’re returning after a career break or looking for meaningful part-time work that fits around the rest of your life.

What we offer

20 to 30 hours a week, worked flexibly. We just ask that you’re contactable during business hours and available for some meetings.

$110,000–$120,000 FTE plus super, pro rata (around $58, 000–$95,000 depending on hours)

An initial 6-month contract, with the option to move to a permanent role

Work from home, with our Brisbane office when you want it, and occasional travel to events

A real say in how we grow, with direct access to leadership